Mexico Rises with Peru, US, Japan, Italy, Malaysia, Senegal, and More Countries, Igniting a Global Sports Fever – Here’s How Tourism Will Soar with the 2026 Winter Olympics and FIFA World Cup

Published on December 28, 2025

By: Tuhin Sarkar

Mexico rises with Peru, the US, Japan, Italy, Malaysia, Senegal, and more countries, sparking an electrifying global sports fever. With the 2026 Winter Olympics and FIFA World Cup on the horizon, tourism across these nations is set to soar to unprecedented heights.

As sports enthusiasts around the world gear up for these monumental events, the tourism industry is bracing for a massive boom. Countries like Mexico, Peru, the US, Japan, Italy, Malaysia, and Senegal are already gearing up to welcome an influx of international visitors, eager to be part of the action.

The 2026 Winter Olympics and FIFA World Cup will ignite passions and bring global attention to these countries, creating an unparalleled opportunity for tourism growth. From the winter wonderland of the Olympics to the thrilling football matches of the World Cup, the excitement is palpable. This powerful combination of global sports events is set to drive travel, boosting local economies and fostering cultural exchange.

In this article, we will explore how these sporting spectacles will not only unite nations but also revolutionize tourism in Mexico, Peru, the US, Japan, Italy, Malaysia, Senegal, and beyond. Stay tuned to discover the tourism boom that’s just around the corner!

The year 2026 is shaping up to be a landmark for global tourism, with Peru leading the charge as one of the world’s must-visit destinations. Peru’s inclusion in Lonely Planet’s Best in Travel list highlights its rich blend of ancient history, modern sustainability, and breathtaking landscapes, making it a top contender for travellers seeking adventure, culture, and sustainability.

Machu Picchu, the Inca citadel, and the Nazca desert lines remain key attractions, but it’s Peru’s hidden wonders and new circuits that are set to blow visitors away. The Dominican Republic, Italy, Mexico, and other tourism giants are also preparing for record-breaking years with a series of exciting events like the 2026 Winter Olympics and the FIFA World Cup.

From luxurious beach resorts in Mexico to snowy Alpine landscapes in Italy, the race for global tourism supremacy has never been fiercer. Whether it’s enjoying traditional festivals, exploring local cultures, or indulging in culinary delights, these nations are bringing their best to 2026.

This official guide breaks down the best of the top 10 destinations for 2026, featuring game-changing tourism strategies and the latest entry rules you need to know. Get ready to explore the world like never before in the most exhilarating year for tourism yet!

Mexico: Fiesta Fever at the 2026 World Cup and Beyond

Mexico is taking full advantage of the FIFA World Cup 2026, hosting 10 matches in Mexico City, Guadalajara, and Monterrey. With its rich culture, vibrant festivals, and renowned gastronomy, Mexico promises an unforgettable experience for football fans. In addition to the World Cup, Mexico continues to rise as one of the world’s most visited destinations, climbing from 15th to 6th place. The government has launched a global campaign to highlight hidden gems and authentic experiences, ensuring that Mexico remains at the forefront of global tourism. Learn about Mexico’s plans for 2026 tourism.

Peru’s Unstoppable Rise: Ancient Wonders Meet Sustainable Travel

Peru has emerged as a star destination for 2026. Known for the world-renowned Machu Picchu, Peru offers visitors the perfect mix of ancient history, modern sustainability, and rich culture. According to Lonely Planet, Peru has been crowned one of the top 25 must-visit destinations for 2026. New entry rules and visa waivers are being introduced to make it even easier for travellers to visit this vibrant nation. Peru’s new tourist routes, including Choquequirao and Huaraz, offer untouched beauty and fewer crowds. The government’s focus on sustainable tourism ensures that the country benefits from tourism while preserving its rich heritage and natural wonders. Read more about Peru’s tourism success in 2026.

Italy’s Winter Olympics: The Ultimate Event for 2026 Tourism

Italy is set to captivate the world with the 2026 Winter Olympics and Paralympics. From 4 February to 15 March 2026, Italy will host this prestigious event, attracting over two million spectators. The Games will be spread across eight cities, including Milan, Cortina d’Ampezzo, and Verona. Visitors can expect spectacular alpine landscapes, world-class skiing, and a taste of Italian culture—from art galleries to delicious cuisine. With high demand for tickets and accommodation, tourists are encouraged to book early. The Winter Olympics is expected to drive a huge spike in tourism and cement Italy’s position as a winter wonderland for travellers worldwide. Explore Italy’s Winter Olympics tourism plans.

USA: FIFA World Cup 2026 and the 250th Anniversary of Independence

The USA will be co-hosting the 2026 FIFA World Cup alongside Canada and Mexico. This historic event, marking the 250th anniversary of U.S. independence, will attract millions of football fans from across the globe. With 11 cities hosting matches, including New York, Los Angeles, and Miami, this event will provide an economic boost and bring a new wave of international visitors. The U.S. is set to become the epicenter of global sports tourism in 2026, with a series of cultural festivals and celebrations complementing the sporting action. The World Cup promises to amplify American hospitality, showcasing the country’s diverse culture and dynamic cities. Get the full scoop on the USA’s World Cup 2026 plans.

Senegal: A Youth Olympic Games Destination to Watch

In 2026, Senegal will host the Youth Olympic Games in Dakar, attracting over one million tourists to the West African nation. Senegal’s rich culture, stunning beaches, and vibrant music scene will be the backdrop to this international sporting event. With new infrastructure projects, including stadiums and hotels, the country is gearing up for a major tourism boost. As Senegal embraces its role on the global stage, Dakar is poised to become a must-visit destination for those seeking a unique blend of culture and sports. Discover more about Senegal’s Olympic plans.

Japan’s Asian Games: Tradition Meets Technology in 2026

Japan is preparing for the 2026 Asian Games in Aichi-Nagoya, promising an exciting mix of tradition and modern technology. This major sporting event will highlight Japan’s Sengoku-period castles, industrial heritage, and cutting-edge technology. Organizers are focusing on innovative transport and event management to provide a seamless experience for visitors. The Asian Games will serve as a platform to showcase Japan’s impeccable organization and high-tech infrastructure, while visitors enjoy the country’s ancient shrines and delicious food. Read about Japan’s preparation for the 2026 Asian Games.

Malaysia’s Year-Long Party: Visit Malaysia 2026

Malaysia will host a year-long celebration under the banner of Visit Malaysia 2026. From Kuala Lumpur’s skyscrapers to Borneo’s rainforests, Malaysia will showcase its transformation into a multicultural and dynamic society. The tourism board promises a calendar full of festivals, food fairs, and cultural events to attract visitors from across the world. With a focus on sustainable tourism and multicultural heritage, Malaysia will position itself as a must-visit destination in Southeast Asia for 2026. Find out more about Malaysia Truly Asia.

Thailand’s Bold Reboot: Quality-First Tourism Strategy

Thailand is revamping its tourism strategy for 2026, shifting its focus from sheer volume to quality experiences. The Tourism Authority of Thailand has launched a new vision that targets luxury travellers, millennials, and health-conscious visitors, with a focus on wellness, adventure, and culture. By promoting local cuisine, temples, and sustainable experiences, Thailand aims to provide unforgettable journeys that respect both nature and community. Learn more about Thailand’s 2026 tourism plans.

India: The Ultimate Tourism Overhaul

In 2025-2026, India will see a massive overhaul of its tourism industry, thanks to a significant budget allocation for infrastructure and tourism development. With a focus on heritage, pilgrimage, and medical tourism, India is positioning itself as a global tourism powerhouse. By offering easy e-visas, enhancing tourist infrastructure, and promoting sustainable tourism, India is set to become a top destination for 2026. The government’s ambitious plans aim to boost both economic growth and job creation. Read more about India’s tourism budget and initiatives.