Michigan Joins Ohio, New Hampshire, North Carolina, Kentucky, Alaska and Others in Facing a Significant Decline in Overnight Visitor Arrivals in US This Year: Everything You Need to Know

Published on November 30, 2025

Michigan joins Ohio, New Hampshire, North Carolina, Kentucky, Alaska, and other states in facing a significant decline in overnight visitor arrivals in the US this year, driven by factors like economic uncertainty, shifting travel trends, and regional competition. The 13.1% drop in Michigan mirrors broader challenges faced by other states, as changing visitor preferences and increased competition from nearby destinations weigh heavily on tourism. With major attractions like the Great Lakes, vibrant cities like Detroit, and cultural heritage sites, Michigan’s tourism industry is focusing on targeted campaigns to boost visitor numbers and reinvigorate the state’s appeal in the coming years.

Michigan: Tourism Takes a Hit in 2025

Michigan has seen a notable decline of 13.1% in overnight visitor arrivals this year, reflecting broader challenges in the tourism sector. The state’s diverse attractions, from the Great Lakes to vibrant cities like Detroit and Grand Rapids, have traditionally drawn both domestic and international tourists. However, factors such as economic uncertainty, shifting travel preferences, and competition from neighboring destinations have contributed to the drop. Michigan’s tourism industry is working on targeted campaigns to address these challenges and encourage travelers to explore its outdoor adventures, cultural heritage, and thriving cities.

Ohio: A Slight Dip Amid Strong Regional Competition

Ohio experienced a 13.9% decline in overnight visitor arrivals in 2025, signaling a need for reinvigorated tourism efforts. Known for its diverse cities, including Cleveland, Columbus, and Cincinnati, Ohio offers a mix of cultural, sports, and outdoor experiences. However, competition from nearby states and changing visitor trends have impacted its tourism sector. The drop in arrivals is prompting Ohio’s tourism board to focus on promoting local attractions, enhancing visitor experiences, and capitalizing on Ohio’s growing status as a food and arts destination to boost travel in the coming years.

New Hampshire: A Struggling Tourism Landscape

New Hampshire has witnessed a 23.1% drop in overnight visitors this year, reflecting the challenges faced by many New England states. While the state is known for its beautiful mountains, historic sites, and outdoor recreation, the decline in visitor numbers points to broader regional tourism trends. Factors such as competition from neighboring states like Maine and Vermont, economic factors, and changing travel patterns have affected New Hampshire’s tourism market. The state’s tourism industry is working on enhancing its appeal, focusing on unique outdoor experiences and promoting its scenic beauty to attract future visitors.

North Carolina: Facing a Dip in Tourist Numbers

North Carolina has seen a 13.6% decrease in overnight visitor arrivals in 2025, which is a concern for its tourism sector. Popular for its stunning coastlines, the Blue Ridge Mountains, and vibrant cities like Charlotte and Raleigh, the state has traditionally been a go-to destination for travelers. However, increased competition from other southern states and shifting preferences in travel have led to this decline. North Carolina’s tourism board is refocusing its marketing efforts to highlight its rich cultural heritage, outdoor activities, and diverse offerings to reverse the downward trend.

Kentucky: Tourism Decline Impacts the Bluegrass State

Kentucky experienced a 12.5% decline in overnight visitor arrivals in 2025, signaling challenges for the Bluegrass State’s tourism industry. Known for its bourbon distilleries, horse racing, and beautiful landscapes, Kentucky has long attracted tourists seeking unique cultural experiences. However, the drop reflects broader national trends, including changing travel patterns and increased competition from other destinations. Kentucky is now looking to revitalize its tourism sector by focusing on its culinary scene, outdoor activities, and the charm of its historic sites to entice visitors back to the state.

Alaska: Decline in Tourism Threatens Iconic Destination

Alaska faced a 13.9% decline in overnight visitor arrivals this year, marking a concerning shift for the state’s vital tourism industry. Known for its breathtaking landscapes, wildlife, and adventure tourism, Alaska has traditionally been a bucket-list destination for travelers. However, challenges such as increased travel costs, global uncertainty, and a reduction in cruise ship visits have contributed to the decline. Alaska’s tourism sector is focused on diversifying its offerings, emphasizing unique experiences like eco-tourism, cultural tourism, and outdoor exploration to regain its appeal and attract more visitors.

Decline in Overnight Visitor Arrivals Across US States

Several states, including North Dakota, Maine, Idaho, Montana, Oregon, South Dakota, and Minnesota, have reported notable declines in overnight visitor arrivals in 2025. North Dakota, down by 21.5%, and Maine, facing a 20.9% decrease, have been hit particularly hard by reduced tourism traffic. Factors such as economic challenges, shifting travel patterns, and competition from larger tourism hubs have played a role in these declines. States like Idaho and Montana, known for their outdoor activities and scenic beauty, are also struggling to maintain tourist interest. These states are focusing on rejuvenating their tourism offerings to recover from these setbacks.

Michigan joins Ohio, New Hampshire, North Carolina, Kentucky, Alaska, and other states in facing a significant decline in overnight visitor arrivals in the US this year, driven by factors like economic uncertainty, shifting travel trends, and regional competition.

Conclusion

Michigan joins Ohio, New Hampshire, North Carolina, Kentucky, Alaska, and other states in facing a significant decline in overnight visitor arrivals in the US this year. The decline, driven by economic uncertainty, shifting travel trends, and regional competition, has impacted tourism across these states. Oxford Economics, providing in-depth analysis and reliable insights into global market trends. As key destinations struggle to maintain their appeal, efforts are being made to address these challenges. By focusing on promoting unique attractions, enhancing visitor experiences, and tapping into emerging travel preferences, these states aim to recover from the downturn and attract more tourists in the future.