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Milan to launch ‘Discover Vietnam’

Saturday, December 2, 2023

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The city of Milan was in fact chosen for the launch of the country’s promotional program, “Discover Vietnam”.

The Embassy of Vietnam in Italy collaborating with the Vietnam Italy Chamber of Commerce and Sea Milan Airports organized this event.

The Lombard capital could also be the protagonist of the opening of a future direct connection by Vietnam Airlines. It is a flight that would represent a further boost to the development of relations between Italy and Vietnam.

This year it celebrates 50 years of diplomatic relations between the 2 countries and their strategic partnership. Deputy Foreign Minister, Nguyen Minh Hang declared this.

Traffic levels confirm the value of trade between the two countries .

Between 2015 and 2019 this recorded a growth rate of 15.7%, recalled Andrea Tucci, Vice President of Sea Milan.

The composition of the traffic is predominantly Italian (approximately 70%) and within it there is a high business component.

The Milan destination is certainly very attractive also for Vietnamese citizens, added the Vietnam Deputy Minister.

He also said that they are talking about 100 million inhabitants with a constantly growing middle class

They also take much delight to the Milan/Italy destination with its excellence in fashion, food, football alone to name a few.

Vietnam Airlines seems ready to seize the opportunity as well.

The Italian market is important for them, even if they currently operate in Europe towards France, Germany, and the United Kingdom. Nguyèn Tiến Hoàng, General Director of Europe for the airline stated this.

He concluded saying that they sent a team to meet Sea and operators for their greater visibility. They hope that direct flights can become a reality in 2023.

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