Ministry of Tourism Sshowcases wonderful Indonesia in India

Monday, February 19, 2024

After a triumphant tourism promotion campaign in Mumbai earlier this month, the Ministry of Tourism and Creative Economy/Tourism and Creative Economy of the Republic of Indonesia is poised to make a comeback at South Asia’s premier travel event, the South Asia Travel & Tourism Exchange (SATTE), scheduled for February 22nd to 24th, 2024. The event will take place at the India Expo & Mart in Greater Noida, New Delhi.

In his statement, Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy, highlighted the continuous positive trend in the number of visitors from India to Indonesia. In 2023, the number of Indian travelers reached 606,439, marking a remarkable growth of 125.8% compared to the previous year. India ranked 6th among the highest number of foreign tourists visiting Indonesia, and 2nd in Bali specifically.

The Wonderful Indonesia pavilion, located at Hall 10 Booth B08, will showcase iconic landmarks such as the Borobudur temple, Prambanan temple, and traditional Javanese decorations. The pavilion will be themed “Keep the Wonder,” aimed at promoting Indonesia’s five Super Priority Destinations. It will feature 41 tourism industries, including travel agents/tour operators, DMCs, hotels, restaurants, and tourist attractions. Marriott Indonesia and Indonesia Safari Park are confirmed as official partners.

To underscore Indonesia’s dedication to sustainable tourism, the creative enterprise Dus Duk Duk is teaming up to produce ‘Focal Point’ decorations utilizing eco-conscious materials. Noteworthy attractions such as the Borobudur temple stupa, Prambanan temple gate, and Javanese Gunungan will be meticulously fashioned from 100% recycled cardboard. Joining forces as a co-branding partner, Rumah Atsiri Indonesia will enrich the pavilion with the essence of ‘Scent of Wonderful Indonesia,’ presenting distinctive Indonesian fragrances.

Ni Made Ayu Marthini, Deputy Minister for Marketing, highlighted Bali’s prominence among Indian outbound tourists. In addition to Bali, Wonderful Indonesia will promote five Super Priority Destinations including Lake Toba, Borobudur Temple, Mandalika, Labuan Bajo, and Likupang. The initiative also prioritizes key segments in the Indian market such as weddings, honeymoons, family trips, and MICE (Meetings, Incentives, Conferences, and Exhibitions). To cater to the luxury segment, Indonesian tourism industries have curated tour packages tailored for discerning luxury and ultra-luxury travelers from India.

Deputy Minister Made added that the pavilion will also promote Indonesian destinations as filming locations, “We have recently launched a filming location ecosystem, called Indonesia Film Facilitation/IFFa , as a convenient access for international filmmakers to various beautiful film locations in Indonesia. Promoting destinations through film can expose more Indonesian destinations thus encourage more Indian travelers to visit Indonesia.”

The culmination of the tourism marketing series in the Indian market will occur with the Indonesia Sales Mission scheduled for September 26, 2024, in Chandigarh. This event aims to foster a connection between the tourism industries of Indonesia and Chandigarh. Organized in collaboration with the Indonesian Embassy in New Delhi, the Sales Mission seeks to broaden Indonesia’s tourism outreach to promising cities across India

« Back to Page

• Eco Mobility Expands Corporate Car Hire Services to 10 New Cities Across India