Mitsui Ocean Cruises Declares Its New Brand Identity

Thursday, April 4, 2024

MOL Cruises, Ltd., which works under the brand name “Mitsui Ocean Cruises,” proudly divulged its new brand identity, which respects the heritage of Mitsui and imagines a future enhanced by the gifts of the culture of Japan and exploring the sea.

Linking to the past with the future, the new symbol mark, is a contemporary and attractive symbol that has been planned to logically touch the eyes of all who see it. Stimulated by the blue planet all over which they sail, the symbol is decorated by a secret “Mitsui” motif enthused by the mild waves of the ocean and graceful musical notes of an elegant symphony that reverberates with their guests appreciating happiness and time. 

This symbol exemplifies the spirit of Mitsui Ocean Cruises, suggesting the essence of the sea, the happiness of inspiring survey, and put forwards the question: What riches will the trip hold?

The new typeface plan, is a serif typeface. It has been intended precisely for Mitsui Ocean Cruises. Mirroring the knowledge of Japan’s most skilled cruise line, this old-styled font design respects Mitsui’s long-drawn history and culture. The President of Mitsui Ocean Cruises, Tsunemichi Mukai, said that the uniqueness of their brand like their cruises, have been constructed with careful attention to detail.

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