MLB and JTB Corp, Japan’s top travel agency, forge unique global deal

Monday, January 29, 2024

JTB partners with MLB for a multi-year global collaboration, offering exclusive international hospitality packages for MLB WORLD TOUR events.

Today, JTB unveiled a groundbreaking multi-year global collaboration with Major League Baseball (MLB). This innovative cross-border commercial partnership positions JTB as an official sponsor of MLB’s WORLD TOUR. Notably, JTB will be offering exclusive international hospitality packages for the inaugural Seoul Series featuring the Los Angeles Dodgers and San Diego Padres. This momentous two-game event, taking place at Gocheok SkyDome in Seoul on March 20th-21st, will be highlighted by the regular season introductions of Shohei Ohtani and Yoshinobu Yamamoto with the Dodgers.

As part of this strategic alliance, JTB, an Official Partner of the Major League Baseball WORLD TOUR, will provide fans around the globe, particularly those outside the United States, with the opportunity to access select VIP tickets and hospitality packages for WORLD TOUR events. This includes not only the Seoul Series but also the London Series. Additionally, JTB is set to offer tickets for MLB regular season games to Asian-based fans, complete with travel and accommodation packages in the U.S.

“Last year we experienced a dramatic rise in demand for travel and events around the world as we finally moved beyond most challenges caused by the pandemic and now we clearly see that the market needs for real and exciting experiences are very strong,” said Eijiro Yamakita, JTB President & CEO. “In this situation, we are deeply impressed by MLB’s commitment to bringing the wonderful experience of baseball games to people around the world, as it resonates with our brand slogan: ‘Perfect moments, always.’ We are ready to create opportunities for people to enjoy baseball with our solid global network, knowledge and hospitality.”

“With MLB’s growing international popularity over the last decade, we have continually focused on developing and growing the game abroad,” said Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball. “As we embark on an increasingly ambitious schedule of global events, we need key business partners who can match our ambitions and work closely with us to keep growing Baseball fandom around the globe. We believe JTB can provide that vital support and we look forward to working closely together on the WORLD TOUR.”

Established in Tokyo, JTB expanded its international reach by opening a New York office 60 years ago. Since then, the company has facilitated a vast number of overseas journeys, paralleling Japan’s liberalization of international travel. As a premier travel agency in Asia, JTB has consistently been at the forefront of the industry. In recent times, JTB has played a crucial role in assisting thousands of Japanese baseball enthusiasts in traveling to the U.S. and Canada. These fans have had the unique experience of watching Japanese stars shine in MLB. Throughout this journey, JTB has forged solid relationships with numerous Major League Baseball Clubs.

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