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MMPRC captivates Turkish travelers: Showcases stunning Maldives at EMITT 2024

Thursday, February 8, 2024

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Visit Maldives

The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, is proudly presenting the enchanting beauty of the Maldives at the esteemed East Mediterranean International Travel and Tourism Exhibition (EMITT) 2024. This prestigious event is hosted at the Tuyap Fair and Congress Centre in Istanbul, Turkey, spanning from the 6th to the 9th of February 2024.

A delegation of 19 representatives from 12 esteemed companies within the Maldives tourism sector is actively participating in EMITT 2024. They are showcasing their properties, services, and distinctive offerings to captivate the market.

EMITT stands as one of the premier travel trade shows in the East Mediterranean, offering an invaluable platform to position the Maldives as the premier holiday destination in the region. With enhanced direct connectivity to the Maldives, the market potential continues to burgeon, evident from the escalating arrival figures. Participation in this event perfectly aligns with MMPRC’s strategic initiatives in targeting key source markets and reinforcing the destination’s presence. It furnishes abundant opportunities for industry partners to spotlight their unique products, services, and experiences available in the “Sunny Side of Life.”

EMITT attracts leading tourism representatives worldwide, all eager to introduce their exceptional offerings to the Turkish market. Our objective during this event is to forge connections with various agents and buyers while disseminating vital information about the destination’s key segments.

The Turkish market presents vast opportunities for the Maldives, as evidenced by the 2023 statistics where it ranked 24th as a source market with 12,856 tourist arrivals. Notably, the historic inaugural official visit by His Excellency Dr. Mohamed Muizzu, the President of the Maldives, to Turkey has significantly bolstered bilateral ties between our nations. This landmark visit has paved the way for a comprehensive partnership, underpinned by trade-focused agreements promising mutual prosperity. Notably, this entails enhancing flight connectivity between our nations to facilitate the influx of tourists from this burgeoning market.

MMPRC remains steadfast in its commitment to consistently promote the “Sunny Side of Life” in the Turkish market. Future marketing endeavors include collaborative campaigns with major tour operators, media engagements, familiarization trips, and partnerships with prominent publications.

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