Mohe Kicks Off Early Winter Tourism Season as Snow Falls and Visitors Flock to the Region

Published on November 22, 2025

As temperatures begin to drop in Mohe, Heilongjiang Province, the winter tourism season is starting even earlier than usual this year. The Minor Snow solar term, which translates to the arrival of colder temperatures, began on November 22, 2025. That same date also marked the arrival of many tourists hoping to enjoy the winter temperatures and snowy vistas. According to experts in the travel industry, this season is experiencing an unprecedented number of early arrivals due to the air streams of cold weather Mohe is known for, and the winter activities it offers.

As one of the northernmost cities in the country, Mohe is famous for its extreme winters that allow for a one-of-a-kind tourist experience filled with extreme cold, winter activities like ice fishing and snow trekking, and beautiful winter landscapes. The city sits right next to the Arctic Circle, making an ideal place to experience the winter in all its glory. The advent of cold waves has given way to an earlier start to the winter tourism season. The news comes as a relief and with excitement to tourism operators in the area.

Mohe’s development of winter tourism begins early

It is well known that winter tourism is a staple of the Mohe tourism industry. Each winter season, Mohe attracts visitors looking for snowy activities. Visitors come to visit the Daxinganling Mountains, popular for their beautiful winter vistas. The beginning of winter is marked by a dip in Mohe’s temperatures. As November 2025 is expected to be dramatically colder than usual, tourism to the city is expected to begin earlier than usual, for the first expected dip in temperatures in the area.

Reports indicate that winter tourism in Mohe is beginning earlier than expected due to the sudden drop in temperatures across the region. Domestic travel portal Tuniu, is predicting the beginning of Mohe tourism to be the winter xiaoxue, the beginning of Mohe’s cold waves. During the Mohe winter season, visitors can participate in winter activities such as snowmobiling, dog sledding, and ice sculpting over the snowy panoramic domes, orientation is provided in order for the tourists to view the visually stunning snow forests and ice wonderlands of the area.The Growing Interest in Winter Travel within China

In China, winter travel has soared in popularity over the last few years, as travelers search for soothing getaways, as well as, thrilling winter adventures. One of the country’s hotspots for winter travel is Mohe, particularly for its winter festivals, hot springs, and beautiful landscape. There also winter activities that customers search for to get that winter travel ‘fix’ as well, like the winter hills, freezing temperatures, and of-course the difficult to get northern lights that some (lucky) people get to see in the winter months.

In addition to its breathtaking panoramic scenery and roller coaster winter temperatures, Mohe is also known for its extreme and rich ethnic culture from the Daur and Evenki people who inhabit the area. Mohe is also famous for some (less extreme) winter activities and events like the Ice and Snow Festival and Winter Lantern Festivals, that some people travel to just to see and experience the culture that the people of Mohe have to offer.

Tuniu Predicts Rise in Winter Tourism in China

Tuniu, one of China’s leading travel companies, forecasts an increase in demand in China’s winter tourism market in the 2025-2026 winter season. The winter season should hit its peak with the early cold spell and snowfall right after the students’ winter break, mid-December and last until the Spring festival holiday in February 2026.

During the Spring Festival, one of the busiest travel times in China, Mohe, Harbin, and Jilin will witness an increase in the number of both locals and foreign travelers. The mix of winter holiday activities, cultural festivities, and holiday shopping are designed to cater to the varied interests of holiday travelers. Tourists hoping to visit Mohe, China’s coldest city, to partake in its winter-themed activities will continue to arrive.

China’s Expansion In The Winter Travel Market

As the popularity of China’s winter travel market develops, Mohe is likely to maintain popularity, particularly among those who want to immerse themselves in the intense cold of the winter, as well as partake in its winter tourism activities. Unlike most travellers to China in winter, Mohe offers most traditional travel activities. More and more, experiential travelers to Mohe seek immersion in the culture, exploration of the nature, and participation in the local festivals.

Due to Mohe’s developing tourism infrastructure and growing popularity for winter activities, Mohe is likely to become one of the most important areas in China’s wider tourism economy. Mohe is one of the few destinations in the country that allows travellers to enjoy the full range of winter activities. For this reason, Mohe stands out as one of the most popular in winter tourism.

Conclusion

The beginning of the winter tourist season in Mohe has started earlier than the previous years. Part of the reasons for the increase in winter season visitors is the growing trend of people traveling for unique winter experiences. Mohe is top winter tourism destination for the snow-covered, winter activities, and exquisite culture. Given the approaching Spring Festival, the early start for the winter tourist season of Mohe in the coming months expect vast inflow of people for tourism. Mohe has vast potential within the unprecedented advancement and the focus on sustainable tourism, both international and domestic people will continue to gravitate towards the cultural beauty of Mohe.