Moment Studio’s New Global Strategy for Tourism and Creator Empowerment, Here’s All You Need to Know

Published on December 27, 2025

Moment Studio, which is responsible for the innovative creator commerce brand “Three Hours Ago,” has grand plans for what it wishes to achieve for the travel, lifestyle, and tourism sectors. At its event “2025 Connect Day” held at Korea Tourism Organization’s Seoul Center, it was unveiled that Moment Studio plans to be recognized as Asia’s number one creator commerce brand. This comes after CEO Shin Sung-chul affirmed that it came out of the economic difficulties posed by the pandemic to expand globally.

Impressive Growth and Partnerships
Moment Studio’s platform has demonstrated impressive growth over the past year. From 7,000 registered creators at the beginning of the year, the platform now boasts over 22,000 creators. Out of these, 7,300 creators are already seeing profitable returns, showing that the platform’s business model is resonating with both creators and users. In 2025, the platform’s cumulative transaction value (GMV) soared from 10 billion won to 80 billion won, marking an eightfold increase in just one year.

The company’s focus on helping creators monetize their content more effectively through performance-based systems (rather than follower counts) has been key to this success. Additionally, Moment Studio has seen significant partnerships that extend beyond travel, collaborating with more than 25 brands across different industries, including travel platforms like Hana Tour and lifestyle brands such as Today’s House, Market Curly, and Zigzag.

A Strategic Move into Southeast Asia and Beyond
With its increasing global focus, Moment Studio has set up its Southeast Asia headquarters in Singapore and plans to expand into Indonesia, Vietnam, and Malaysia, starting with Thailand. These markets are seen as critical to growing the platform’s reach and diversifying its international presence. The company is also working toward establishing a Tokyo office in Japan as part of its strategy to target East Asian markets.

The company’s expansion plans also come with the introduction of an innovative global content recreation feature. This AI-driven tool will localize content not just by language but by adapting to the local culture and emotions, ensuring that content feels native to each region. This sophisticated approach to content creation is aimed at enhancing the creator’s ability to reach audiences in various markets, from Thailand to Japan, without losing authenticity.

AI-Driven Innovation for Creators
One of the most exciting developments for Moment Studio is its investment in Artificial Intelligence (AI) to enhance creator productivity. Through its AI-powered content creation helpers, the platform allows creators to draft content in a fraction of the time it previously took. What once took 2-4 hours can now be done in just 15 minutes, enabling creators to post more content in their spare time and maximize profits.

The AI system learns the unique style and voice of each creator, tailoring content to reflect their personal experiences and stories rather than using generic AI-generated text. This personalization is a key differentiator in a world where automated tools are often seen as too generic to appeal to audiences. The focus on creator-specific experiences ensures that the content remains authentic, allowing creators to build deeper connections with their followers.

Additionally, Moment Studio’s AI capabilities extend into search engine optimization (SEO), enabling creators to optimize their blog posts with the most relevant keywords. The company is also looking to expand AI capabilities into video production, further enhancing the content creation process and making it more accessible to creators across different mediums.

Securing Series A Investment for Global Expansion
In an effort to further accelerate its growth, Moment Studio is in the final stages of securing a Series A investment worth 3 billion won. This funding will be used to enhance the platform’s AI infrastructure and strengthen its global operations, ensuring that the company can scale its services and continue supporting creators as it expands into new markets.

This financial backing also aligns with the company’s larger vision of connecting creators with global brands, providing them with new opportunities for income and collaboration. By empowering creators to become entrepreneurs in their own right, Moment Studio is fostering an ecosystem where individuals can take control of their economic freedom.

The Future of Travel and Tourism: Insights into 2026 Trends
Moment Studio’s CEO Shin Sung-chul also shared key insights into the travel industry’s future, particularly around trends for 2026. The increased number of foreign tourists, the popularity of local travel within Korea, and the growing trend of short-distance travel during weekends are expected to shape the tourism market. The trend of polarized spending, where travelers are dividing their budgets between premium experiences and cost-effective options, will also influence the tourism industry’s evolution.

These trends are important for both travelers and businesses in the tourism sector, as they indicate a shift in consumer preferences. With more people opting for unique and local experiences, the role of platforms like Moment Studio will become increasingly important in helping travelers find and connect with authentic, locally-driven offerings.

Moment Studio’s Vision for the Future of Tourism and Travel

The journey of Moment Studio, from the start-up struck by the pandemic to the leader of the creator commerce space for the tourism and lifestyle industry, is a shining example of the strength of innovation and resilience. The company’s approach to global expansion, AI technology, and empowering the creator could mark the beginning of a new era for tourism and travel experiences.