Monsoon tourism in Kerala yet to take off

Thursday, July 27, 2023

The rainy season is by now in progress. However, the much-broadcasted ‘Monsoon Tourism’, is still a
spoilsport in many of the important tourism spots of Kerala, particularly Alappuzha.

This is even with Kerala Tourism organizing a huge promotion of the monsoon tourism of the state across
West Asia, and spending an enormous Rs. seven crore for publicity undertakings at airports in Dubai and
Doha.

Alappuzha boasts of fabulous backwaters, inlets and beaches and ranked two in the gradation of districts
witnessing huge tourist numbers in 2022. However, the monsoon missions are still on the way, despite the fact that time is running out speedily.

The reason is that the District Tourism Promotion Council (DTPC) stayed without any head for practically
six months before a new representative lastly assumed office last week. The new schemes are still in the
preparation phase with time running out speedily.

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