Morocco Joins UAE, Saudi Arabia, Egypt, Jordan, Oman and More in Skyrocketing Tourism Growth Drives Economic Gains and Promotes Sustainable Travel Practices Across MENA Region in 2025, Here Is What You Need To Know

Published on December 9, 2025

The Middle East and North Africa (MENA) region is witnessing a surge in tourism in 2025, with countries such as Morocco, UAE, Saudi Arabia, Egypt, Jordan, and Oman leading the charge. This dramatic growth in visitor arrivals is not only reshaping local economies but also pushing for more sustainable travel practices that balance growth with environmental and cultural preservation. These countries are reaping the benefits of a renewed global interest in the region, with tourism now becoming a central pillar of economic development and international business growth.

The Boom in MENA Tourism: A Snapshot of 2025 Growth

Tourism in MENA is thriving, with more international visitors flocking to countries like Morocco, the UAE, and Egypt. According to the World Travel & Tourism Council (WTTC), the region’s tourism sector is projected to grow by 7.4% annually in 2025. This growth is seen as a result of improved infrastructure, political stability, strategic tourism campaigns, and a renewed global interest in exploring diverse destinations.

Morocco has witnessed a major surge in tourism, especially in its cultural and natural attractions, from the streets of Marrakech to the expansive Sahara Desert. The Moroccan Ministry of Tourism reported that in 2024, the country saw 17.4 million international visitors. The surge in arrivals is attributed to Morocco’s rich cultural heritage, its vibrant cities like Fez and Casablanca, and the government’s efforts to make travel easier through visa facilitation.

The United Arab Emirates (UAE), with iconic cities like Dubai and Abu Dhabi, continues to be a global tourism hub. The country is experiencing an increase in both leisure and business travel, with an impressive growth rate of 26% in international arrivals since 2019, according to Zawya. The UAE is renowned for its luxury resorts, towering skyscrapers, and world-class events, including the recent Expo 2020 Dubai, which attracted millions of global visitors.

In Saudi Arabia, tourism has also been booming, especially as the country opens up more to international visitors. The kingdom’s Vision 2030 plan, which aims to diversify the economy, includes tourism as a key area of development. Saudi Arabia has made significant strides in easing visa requirements and creating attractions, such as the Red Sea Project, which is expected to attract millions of visitors in the coming years.

Egypt, with its ancient pyramids and the magnificent Nile River, remains one of the world’s top cultural and historical destinations. The country’s tourism has rebounded strongly, with a reported 15.7 million international visitors in 2024. The Egyptian Ministry of Tourism attributes the growth to improved safety, revamped tourism infrastructure, and new experiences like luxury Nile cruises and access to less-explored archaeological sites.

Jordan continues to shine as a top destination for heritage and adventure tourism, with attractions like Petra and the Dead Sea. The kingdom has also been focusing on attracting tourists from the Gulf region, with Saudi Arabia contributing a significant share to the increased number of arrivals.

Oman is focusing on sustainable tourism, offering a balance between preserving its natural resources and welcoming visitors. Oman’s tourism sector, with a reported 14% increase in international arrivals, is benefiting from its pristine landscapes, eco-friendly resorts, and cultural heritage.

The Impact on Business Travel and the Region’s Economy

The rapid growth of tourism in the MENA region is not only beneficial for leisure travelers but also has a profound impact on business travel. Major cities like Dubai, Riyadh, and Cairo are becoming prime locations for international business conferences, exhibitions, and corporate meetings. The growth in the number of tourists has led to increased demand for conference venues, hotels, transportation, and other services that are essential for business travel.

Tourism is now a key economic driver for many MENA countries. For example, Saudi Arabia’s Vision 2030 plan heavily focuses on expanding the tourism sector to diversify the kingdom’s economy away from oil dependency. Similarly, the UAE’s significant investments in infrastructure, such as the expansion of Dubai International Airport, have made it one of the busiest airports in the world, facilitating the movement of both business and leisure travelers.

In Morocco, the government’s focus on eco-tourism has led to increased visitor spending, particularly in rural areas where tourists enjoy guided hikes, cultural exchanges, and stays in eco-friendly hotels. This influx of tourist dollars has a direct positive impact on the local economy, including employment in sectors like hospitality, transportation, and retail.

Sustainable Tourism in MENA: A Growing Priority

As tourism continues to soar across the MENA region, many countries are beginning to place a strong emphasis on sustainable tourism practices. With the rise in travelers, environmental and cultural sustainability has become a key focus. Morocco, for instance, is actively promoting eco-friendly accommodations and responsible travel options that benefit both visitors and the local communities.

The UAE has also committed to sustainability in its tourism sector, with initiatives focused on reducing carbon footprints and promoting green tourism experiences, such as desert safaris in Dubai’s Desert Conservation Reserve. Similarly, Oman has made sustainability central to its tourism strategy, offering eco-conscious tourists an opportunity to explore the untouched beauty of the Empty Quarter and the country’s nature reserves.

Tourism authorities in Saudi Arabia are also focusing on sustainability with projects like the Red Sea Project, a luxury eco-tourism development aimed at preserving marine life and coastal ecosystems while providing high-end travel experiences.

Quick Tips for Travelers in MENA Countries

1. Plan Ahead for Popular Destinations: As tourism grows in the MENA region, popular destinations like Dubai, Marrakech, and Petra can get crowded, especially during peak travel seasons. Book hotels, tours, and activities well in advance to secure the best rates and availability.
2. Respect Local Customs and Traditions: MENA countries are rich in culture and traditions. Familiarize yourself with local customs, especially regarding dress codes, public behavior, and dining etiquette.
3. Choose Sustainable Travel Options: Consider eco-friendly hotels, responsible tour operators, and sustainable transportation options, which are becoming increasingly available in countries like Morocco and Oman.
4. Travel During Off-Peak Seasons: To avoid the crowds and enjoy a more relaxed experience, try to plan your trip during the off-peak seasons. This will also help you avoid higher prices.
5. Stay Informed About Visa Requirements: While many MENA countries are easing visa restrictions, it’s important to check for any entry requirements or changes in policies, especially in countries like Saudi Arabia and the UAE.

Conclusion: The Future of MENA Tourism

The surge in tourism across Morocco, UAE, Saudi Arabia, Egypt, Jordan, and Oman is a clear indicator of the region’s growing appeal as a global travel destination. Whether for historical exploration, luxury experiences, or sustainable travel, MENA countries are offering diverse and enriching travel opportunities. As this growth continues, it will be essential for these countries to maintain a balance between welcoming tourists and preserving their natural and cultural treasures.

With a focus on sustainability, innovation in infrastructure, and cultural promotion, the future of tourism in the MENA region looks bright, creating more opportunities for business travelers and tourists alike to explore these fascinating and diverse destinations.

Disclaimer: The Attached Image in This Article is AI Generated