Morocco Joins Uganda, Egypt, Nigeria, South Africa, Tanzania, Ethiopia, Zambia, and Others to Propel Africa’s Dominance in World Tourism Growth with a Surge in Tourist Arrivals and Revenue This Year: Everything You Need to Know

Published on December 7, 2025

Morocco joins Uganda, Egypt, Nigeria, South Africa, Tanzania, Ethiopia, Zambia, and others in propelling Africa’s dominance in world tourism growth with a surge in tourist arrivals and revenue this year. This rise reflects the continent’s rich cultural heritage, natural wonders, and emerging destinations. As more travelers are drawn to Africa’s iconic attractions—from the ancient pyramids of Egypt to the vibrant markets of Morocco and the wildlife safaris in Tanzania—the region is solidifying its place as a top global tourism hub. The growth in both arrivals and revenue highlights the increasing global recognition of Africa’s diverse offerings, making it one of the fastest-growing regions in the world for tourism.

Egypt: A Cultural & Coastal Powerhouse

Egypt saw a remarkable 21.0% growth in international arrivals in 2025, driven by the full recovery of Nile River cruises and the lasting appeal of its Red Sea resorts, including Sharm El Sheikh and Hurghada. These coastal destinations are renowned for their world-class diving opportunities and sun-soaked beaches. Additionally, Egypt’s rich historical offerings, such as the Pyramids of Giza, the Sphinx, and the ancient temples, continue to attract global tourists. Egypt’s cultural and coastal blend positions it as one of the strongest performers in African tourism, combining a rich heritage with luxurious resort experiences.

Ethiopia: Heritage & Resilience

Ethiopia experienced an 18.0% increase in international arrivals, benefiting from its unique cultural and historical assets. The Lalibela rock-hewn churches, a UNESCO World Heritage site, remain one of the country’s most significant draws. Additionally, Ethiopia’s status as a major hub through Ethiopian Airlines enhances its accessibility to global travelers. The country’s resilience, along with a renewed focus on heritage tourism, has significantly boosted its tourism sector. Ethiopia’s growth reflects both its historical appeal and its efforts to modernize and promote its ancient sites to an international audience.

South Africa: Nature & Urban Mix

South Africa’s tourism sector grew by 17.0% in 2025, fueled by a combination of nature-based tourism and urban exploration. The country’s safaris, especially in the famous Kruger National Park, remain a key attraction, drawing nature lovers and wildlife enthusiasts. Additionally, Cape Town, known for its iconic Table Mountain and vibrant culture, continues to attract urban explorers. While South Africa’s overseas arrivals are growing, regional travel also plays a crucial role in its recovery. This blend of nature and city tourism gives South Africa a dynamic and diverse appeal, positioning it as one of Africa’s leading destinations.

Morocco: Infrastructure & Culture

Morocco saw a 14.0% increase in international arrivals, driven by its cultural richness and strategic infrastructure development. Cities like Marrakech and Fez continue to capture the imagination of travelers, with their historic medinas, vibrant markets, and rich traditions. Morocco has heavily invested in tourism infrastructure, including modern hotels and improved air connectivity, positioning itself as a major destination for international tourists. With the 2030 FIFA World Cup on the horizon, the country is also aggressively expanding its tourism offerings, making it a key player in Africa’s tourism landscape.

Tanzania: High-End Safari & Beaches

Tanzania experienced a 10.9% growth in international arrivals in 2025, reinforcing its position as a luxury travel destination. The Serengeti National Park remains one of the world’s top safari destinations, attracting travelers seeking the “Big Five” and the Great Migration. The island of Zanzibar is also a major draw, offering pristine beaches and a unique cultural blend. Tanzania’s appeal is further strengthened by its high-end, exclusive safari experiences, catering to affluent tourists. As the country continues to capitalize on its natural wonders, Tanzania solidifies its reputation as a premier destination for luxury tourism.

Tunisia: Robust Recovery

Tunisia is showing a strong recovery in tourism, with preliminary data suggesting an 18% growth in arrivals for the January-September period. The country’s Mediterranean beaches, combined with its ancient history, continue to drive demand. Tunisia has been actively marketing its coastal resorts, historical sites such as the ruins of Carthage, and the desert landscapes. The country’s focus on both relaxation and culture attracts a broad range of tourists. With an aggressive marketing strategy and ongoing improvements in tourism infrastructure, Tunisia is quickly regaining its position as a top Mediterranean destination.

Nigeria: Business and Diaspora Growth

Nigeria experienced strong growth in tourism, with an increase of 12% to 15% in arrivals, driven by the Nigerian Diaspora and a rise in business tourism. Lagos and Abuja have become prominent hubs for international conferences, boosting the country’s appeal to business travelers. In addition to its thriving urban tourism, Nigeria’s cultural heritage, including its vibrant music and arts scene, has continued to attract global visitors. As the country strengthens its position as a regional business center, it also fosters growth in the tourism sector by tapping into its diverse offerings and connections to the global Nigerian Diaspora.

Uganda: The Pearl of Africa Shines

Uganda saw a 13.3% increase in tourism receipts in 2025, driven by its high-value tourism offerings, particularly Gorilla Trekking. Known as the “Pearl of Africa,” Uganda’s natural beauty, including national parks like Bwindi Impenetrable Forest, draws visitors seeking adventure and wildlife encounters. In addition to its rich biodiversity, Uganda is also investing in adventure tourism, attracting those interested in hiking, birdwatching, and cultural experiences. The country’s growing reputation in the ecotourism sector, alongside its impressive wildlife, positions Uganda as one of Africa’s most promising emerging destinations.

Zambia: Adventure and Culture at Victoria Falls

Zambia is experiencing a strong tourism surge, with growth driven by adventure tourism and cultural initiatives like the Africa Bike Culture Festival. Known for its proximity to the iconic Victoria Falls, Zambia attracts tourists seeking both adrenaline-filled activities and serene natural landscapes. The country is diversifying its appeal by promoting activities such as wildlife safaris, hiking, and cultural festivals. With new developments and events, Zambia is positioning itself as a top destination for travelers seeking adventure, making it poised for a record-breaking year in 2025.

Morocco joins Uganda, Egypt, Nigeria, South Africa, Tanzania, Ethiopia, Zambia, and others in propelling Africa’s dominance in world tourism growth with a surge in tourist arrivals and revenue this year. This rise reflects the continent’s rich cultural heritage, natural wonders, and emerging destinations.

Conclusion

Morocco joins Uganda, Egypt, Nigeria, South Africa, Tanzania, Ethiopia, Zambia, and others in driving Africa’s dominance in world tourism growth with a remarkable surge in tourist arrivals and revenue this year. The continent’s growing appeal, fueled by its rich cultural heritage, diverse natural attractions, and emerging destinations, has cemented Africa’s position as a leading player in global tourism. As these countries continue to invest in infrastructure and promote unique travel experiences, Africa’s tourism sector is poised for sustained growth and increasing influence on the world stage.