Morocco Mega-Project: UAE to Transform La Güera into the Sahara’s Largest Luxury Tourism Hub

Published on February 23, 2026

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A remote and desolate stretch of Atlantic coastline is currently being transformed into one of the world’s most ambitious travel destinations. La Güera, long known as a “ghost town” due to its abandoned state, has been chosen as the site for a monumental tourism village. This initiative, spearheaded by the United Arab Emirates, marks a watershed moment in the region’s economic and architectural landscape. What was once a quiet stretch of sand and surf is now being positioned as a centrepiece of North African luxury travel.

Geopolitical Synergies and Strategic Growth

The foundations for this massive undertaking were laid through years of strengthening diplomatic ties between the UAE and the Kingdom of Morocco. A steady improvement in bilateral relations has been observed, particularly following the UAE’s decision to open a consulate in Laayoune in 2020. Plans for an embassy in Dakhla are also being advanced, signalling a deep commitment to the region’s long-term stability and growth.

The UAE is currently recognized as one of the primary foreign investors within the Moroccan economy. By the conclusion of the first half of 2025, investment figures from the Emirati side reached approximately 1.7 billion Moroccan dirhams. This substantial capital injection is surpassed only by French investments, illustrating the vital role the Gulf nation plays in Morocco’s developmental trajectory. These financial commitments are viewed as more than just real estate ventures; they are strategic contributions to the Kingdom’s overarching infrastructure goals.

A Masterpiece of Desert Luxury

The proposed tourism village is designed to be an all-encompassing oasis, blending the raw beauty of the Sahara with high-end modern amenities. According to preliminary reports, a vast array of accommodations is being planned, including private chalets, luxury villas, and high-capacity hotels. For those seeking a more authentic yet comfortable desert experience, “glamping” through luxury tents is expected to be a central feature of the resort.

Recreational needs are being addressed through the inclusion of expansive swimming pools, water parks, and state-of-the-art spa and fitness centres. For active travellers, sports fields and green spaces are to be integrated into the arid landscape. The master plan is further enriched by a diverse culinary scene, featuring numerous restaurants, cafés, and quick-service kiosks. Even the needs of families and business travellers are being prioritized, with children’s playgrounds and sophisticated event and conference halls included in the blueprint.

Infrastructure and Sustainable Innovation

The logistical challenges of building in a desert environment are being met with robust infrastructure solutions. Comprehensive systems for electricity, sewage, and high-speed internet are being developed to ensure the site remains fully operational and connected. A dedicated marina is also being constructed to provide maritime access, further elevating the site’s status as a premium coastal hub.

Beyond tourism, the broader partnership between the UAE and Morocco is focused on vital utility upgrades. A consortium involving the Abu Dhabi National Energy Company (TAQA) and Moroccan partners recently entered into agreements valued at $14 billion. These funds are being directed toward water and energy infrastructure projects. Addressing Morocco’s water scarcity and rising energy demands is considered a primary objective of these MOUs, ensuring that the country’s growth remains resilient against climate-related challenges.

Preparing for the World Stage

The timing of this development is closely related to Morocco’s future role as a global host. The country is currently engaged in a massive construction effort as it prepares to co-host the 2030 FIFA World Cup with Spain and Portugal. Infrastructure projects of this magnitude, such as the La Güera tourism village, are critical components of the strategy for accommodating the millions of international visitors expected for the tournament.

As the “ghost town” of La Güera is transformed into a world-class destination, the project demonstrates what can be accomplished through international collaboration and a common vision for the future. Travellers can expect a unique blend of Saharan culture and Emirati luxury, all set against the dramatic backdrop of the Atlantic Ocean.