Morocco Sees Unprecedented Nineteen Percent Growth in Tourism for First Half of 2025

Published on July 10, 2025

Morocco is celebrating a significant milestone in its tourism sector. According to the Ministry of Tourism, the country welcomed 8.9 million tourists in the first half of 2025, marking a 19% increase compared to the same period in 2024. This surge represents an additional 1.4 million tourists over the past year, further solidifying Morocco’s position as a top global destination.

In a statement released today, the ministry emphasized that the growth in tourist arrivals reaffirms Morocco’s status as one of the most attractive countries for international travelers. The month of June contributed greatly to this success, with 1.7 million visitors, marking an 11% rise compared to June 2024. Notably, this June achieved the highest number of arrivals to date, signaling a promising start to the summer season.

Positive Indicators and High Expectations

Minister Fatim-Zahra Ammor expressed her satisfaction with the figures, stating, “These results confirm Morocco’s attractiveness and our ability to draw an increasing number of tourists.” She further highlighted that the country’s tourism industry continues to thrive, supported by strengthened air connectivity and the ongoing development of accommodation and entertainment offerings to meet the growing demands of tourists.

The minister also emphasized that Morocco will continue focusing on its key priorities for the second half of the year, such as improving infrastructure and expanding tourism-related services, especially during the peak summer months, which historically see high tourist numbers.

Morocco’s Strong Tourism Year

Morocco’s performance over the first half of 2025 continues to build on a solid foundation. The North African country welcomed 17.4 million tourists in 2024, a 20% increase over the previous year. These numbers confirm Morocco’s rising popularity as a preferred destination, surpassing other African nations, including Egypt, making it Africa’s most-visited nation.

Not only has Morocco excelled in tourist arrivals, but it has also been a leader in attracting foreign direct investment (FDI), averaging $3.5 billion annually across all sectors. This growth underscores the country’s efforts to enhance its international standing, not only as a tourism hub but also as an economic powerhouse in Africa.

Record-Breaking Numbers in 2025

The figures for June 2025 are particularly noteworthy, as the month saw the highest recorded number of arrivals for this time of year. The achievement reflects an ongoing trend of positive growth in Morocco’s tourism sector, with notable contributions from regions like Rabat, Casablanca, and Marrakech, all of which are enjoying increased attention from international visitors. The significant rise in Russian tourist numbers is one of the key factors behind this growth, as more tourists from Russia are flocking to Morocco for vacations, contributing to the sector’s expansion.

The Ministry of Tourism continues to focus on enhancing Morocco’s global appeal by fostering partnerships with airlines, travel agencies, and hospitality businesses worldwide. With its rich culture, history, and diverse landscapes, Morocco offers a unique blend of experiences for travelers, ranging from the bustling streets of Marrakech and Casablanca to the serenity of the Atlas Mountains and Sahara Desert.

The Role of Airlines and Connectivity

As part of the country’s effort to make air connectivity a top priority, Morocco has worked to improve its airline offerings and international routes. The strategic collaborations with international carriers, including Royal Air Maroc and other regional airlines, have made it easier for tourists to access Moroccan destinations. Additionally, Morocco’s investment in airport infrastructure continues to make traveling to the country even more seamless and attractive.

Tourism experts predict that this upward trend will continue as 2025 progresses, with expectations for a strong second half of the year. By capitalizing on ongoing improvements in infrastructure, Morocco aims to further establish itself as a top-tier global travel destination.

A Focus on Sustainable and Cultural Tourism

As the tourism sector expands, Morocco has made significant efforts to develop sustainable tourism practices that protect the country’s natural beauty and heritage while ensuring economic growth. The government has rolled out initiatives to promote eco-tourism, highlighting Morocco’s stunning natural landscapes, such as the Souss-Massa National Park, the Sahara Desert, and the Atlas Mountains.

Cultural tourism has also seen a boom in recent years, with visitors flocking to explore Morocco’s historical cities and UNESCO World Heritage Sites like Fez, Marrakech, and Rabat. With these efforts, the country is positioning itself as a leading destination for cultural and heritage tourism, offering a unique experience that blends modern attractions with traditional Moroccan culture.

Expectations for the Summer Season

The Ministry of Tourism’s statement expressed confidence in the upcoming summer season, which is expected to see even higher numbers of visitors. The peak summer months are crucial for Morocco’s tourism sector, with millions of tourists flocking to the country to enjoy its beaches, cultural festivals, and luxury resorts.

To accommodate the growing number of tourists, Morocco has been expanding its hotel capacity and entertainment options. From luxury resorts along the Atlantic Coast to the ancient medinas in cities like Marrakech and Fez, there is a clear commitment to offering a wide range of experiences for travelers seeking a diverse and enriching trip.

As Morocco moves forward in 2025, the tourism sector is expected to continue breaking records, attracting more international visitors each year. With its strong growth trajectory, the country is firmly positioned to maintain its reputation as a global tourism leader.

Conclusion

In conclusion, the significant increase in tourist arrivals during the first half of 2025 serves as a testament to Morocco’s enduring appeal. The country’s diverse culture, rich history, and stunning landscapes have made it a top destination for travelers from all corners of the globe. The Ministry of Tourism’s continued efforts to improve infrastructure and expand accommodation options will ensure that Morocco remains a key player in the global tourism market for years to come.

As Morocco continues to make strides in the tourism industry, it will undoubtedly maintain its status as one of the most vibrant and sought-after destinations in Africa and the Middle East. Whether for business, leisure, or cultural exploration, Morocco’s tourism sector is on track for another record-breaking year.