Morocco Shines in Global Tourism Rankings as a Top Destination for 2025, Here’s What You Need to Know

Published on November 30, 2025

Morocco is globally recognized as one of the top travel destinations and is currently ranked in the top ten across a number of international tourism listings for 2025-2026. Tremendous heritage, culture and coastal tourism enrich and diversify the tourism experience in the country, which is being noticed worldwide. The annual travel and tourism global awards are a testament to the country’s outstanding and advanced achievements in the tourism sector as a result of its rapid development.

Morocco’s Rising Global Tourism Profile

According to the Ministry of Tourism, Morocco currently holds 13th place in the UN Tourism’s global classification of destinations experiencing the strongest international growth. This ranking highlights Morocco’s rising popularity among international tourists, reflecting the country’s ongoing efforts to enhance its tourism offerings and infrastructure. More notably, Morocco stands out as the leading destination in both Africa and the Middle East, showcasing its dominance in regional tourism development.

In addition to its high rankings, Morocco was awarded the prestigious “Destination of the Year” honor at the 2025 Travel Awards in Brussels. This accolade, which acknowledges destinations with outstanding appeal and tourism development, further solidifies Morocco’s standing as a top global travel hotspot. The recognition not only boosts Morocco’s tourism brand but also underscores the kingdom’s potential to attract a growing number of international travelers in the coming years.

Marrakech: A Premier Winter Sun Destination

Marrakech, Morocco’s jewel of tourism, continues to shine on the global stage. The city has been consistently featured in international travel lists, highlighting its year-round appeal, particularly during the winter months. Marrakech secured third place in The Independent’s “7 Best Winter Sun Holiday Destinations,” confirming its reputation as a top destination for tourists seeking warmth and sunshine during the colder months.

Marrakech’s inclusion in global winter destination rankings is a testament to its diverse appeal. Visitors flock to the city to experience its historic medina, bustling souks, and luxurious resorts, all set against the backdrop of the Atlas Mountains. With its captivating mix of culture, architecture, and vibrant street life, Marrakech has cemented itself as one of the most desirable winter getaways worldwide.

Fes: Morocco’s Cultural Capital

Morocco’s cultural capital, Fes, also received global recognition in 2025. Known as a living museum, Fes is a UNESCO World Heritage site that draws visitors interested in Morocco’s rich history and ancient traditions. The city earned a prominent spot in Travel and Tour World’s “Top Must-See Destinations for 2026,” ranking sixth for its cultural and historical significance.

Fes is renowned for its well-preserved medieval architecture, traditional craftsmanship, and the world-famous Al-Qarawiyyin University, the oldest continuously operating degree-granting university in the world. The city’s historical and cultural depth has made it a top destination for travelers seeking an authentic and immersive Moroccan experience.

Volubilis: An Ancient Roman Treasure

Morocco’s diverse heritage extends beyond Islamic and contemporary attractions to its rich Roman history. Volubilis, an ancient Roman city and archaeological site near Meknes, earned a significant spot in The Telegraph’s “50 Greatest Relics of the Roman Empire,” ranking 19th. Volubilis is one of the best-preserved Roman sites in North Africa, with its stunning mosaics, columns, and temples offering a glimpse into the past for history enthusiasts and culture seekers.

The site’s international recognition highlights Morocco’s broader appeal as a destination for travelers interested in ancient history and archaeology. Volubilis offers a unique opportunity to explore the Roman Empire’s reach into Africa, making it a must-see for those visiting the country’s historic cities.

Rabat: A Capital on the Rise

Rabat, Morocco’s capital, continues to gain international attention for its vibrant cultural scene and growing status as a top destination. The city was recently featured in National Geographic’s “Best Places in the World to Travel to in 2026,” confirming its place on the global tourism map. Rabat’s blend of modernity and tradition, from its historic kasbahs to its bustling boulevards, offers tourists a sophisticated urban experience with deep cultural roots.

Rabat’s increasing profile reflects the city’s ongoing development as a cultural and economic hub. Its status as a UNESCO World Heritage site, combined with a burgeoning arts scene, makes it an appealing destination for those looking to experience Morocco’s contemporary cultural landscape while enjoying its rich history.

Taghazout: Morocco’s Surfing Paradise

Taghazout, a coastal town on Morocco’s Atlantic coast, has gained recognition as one of the world’s premier surfing destinations. Ranked second in Surfer magazine’s “6 Best Places to Surf in November,” Taghazout’s pristine beaches and consistent waves attract surfers from around the world. The town has become a focal point for surf tourism, with a growing number of surf camps, boutique hotels, and surfboard rentals catering to the influx of international surf enthusiasts.

Beyond its surfing appeal, Taghazout offers visitors a laid-back atmosphere, stunning coastal views, and access to the nearby Souss-Massa National Park, making it an ideal destination for both adventure travelers and those seeking relaxation by the sea.

Morocco’s Diverse Appeal: A Destination for All

These recognitions showcase Morocco’s multifaceted tourism appeal, which spans cultural heritage, outdoor adventure, and beach vacations. Whether visiting the ancient city of Fes, exploring the Roman ruins of Volubilis, soaking in the winter sun in Marrakech, or catching waves in Taghazout, Morocco offers a wide variety of experiences that attract diverse types of travelers.

As the country continues to climb the ranks of global tourism, the Moroccan government is focused on ensuring that tourism growth is sustainable and benefits local communities. Initiatives to enhance infrastructure, promote responsible travel, and highlight Morocco’s unique cultural identity are helping to position the country as a premier destination for years to come.

The Impact on Tourism and Business

Increased global tourism reaching Morocco is causing positive economic advancements with the rise of hotel bookings, a higher volume of customers at restaurants, and development of new tourist services and infrastructures. Concurrently, local enterprises, especially those affiliated with the hospitality and culture, are experiencing a boost in demand with international travelers. Tourists, in their turn, have access to superior travel-related services.