Moscow Expects a Surge in Chinese Tourists: Exploring Opportunities for Cultural Exchange and Economic Growth

Published on October 30, 2024

Moscow is preparing for a significant rise in Chinese visitors next year, as Russian and Chinese authorities continue strengthening collaboration in tourism, cultural exchanges, and business. Bulat Nurmukhanov, Deputy Chairman of the Moscow City Tourism Committee, stated that Moscow’s close ties with Beijing have positioned Russia as an increasingly popular destination for Chinese travelers.

Official data from 2023 showed that 244,000 Chinese tourists visited Moscow, a fivefold increase from 2022, facilitated by 55 weekly direct flights between Chinese cities and the Russian capital. Efforts to boost tourism include electronic visas and a visa-free program for Chinese tourist groups initiated in August 2023, both of which have seen strong uptake by Chinese visitors. Between January and February 2024 alone, China accounted for 53 percent of Moscow’s e-visa applications.

Strengthening Cultural and Tourism Collaboration

In 2023, Moscow’s tourism committee led a business delegation to Beijing, with further engagements in Shanghai and Guangzhou, emphasizing cultural exchange and tourism. Both Moscow and Beijing are celebrated for their rich histories and cultural significance, attracting international tourists with diverse interests. “Moscow and Beijing’s cooperation spans multiple sectors, including trade, technology, and healthcare, with tourism and culture as key pillars,” Nurmukhanov explained.

China-Russia Years of Culture

In a show of mutual commitment, China and Russia designated 2024 and 2025 as the “China-Russia Years of Culture,” planning hundreds of cultural events, including theater tours, exhibitions, and performances in both nations. These initiatives aim to foster deeper cultural connections between the two countries and highlight Russia’s appeal as a tourist destination.

Chinese tourists have shown particular interest in Russia’s commercial events, often combining business with leisure. As Moscow attracts both business and leisure visitors, the city is optimistic that these initiatives will further boost Chinese tourist arrivals, enhancing cross-cultural exchange.