Published on : Wednesday, February 26, 2020
Khajuraho is the only tourist destination with presence of branded hotels with the last one to come up in 2008 since then there has been no entry of branded chains at any tourist destinations in the state, the survey showed.
First-of-its-kind hospitality survey by Madhya Pradesh Tourism Board has revealed a wide infrastructure gap in tourism sector and stressed on urgent need to bring in more branded hotels at tourist destinations and promote recreational activities to attract footfall.
“The survey was done to look into all aspects where we are doing good and where we have failed to perform. This will give us a line to work and improve to achieve the desired target in promoting tourism,” said a senior official from tourism department.
A total of 1,480 hotels were surveyed, of which just 33 per cent were found to have minimum 25 rooms. Indore followed by Ujjain has the highest number of standard hotels, the survey showed.
State tourism board in association with the government of India conducted a hospitality survey to ascertain tourism infrastructure and measures to bridge the gap, a move seen promoting tourism and aiming to scale up to top five tourist destinations in the country.
Aiming to attract investors, the state tourism department has picked up land parcels and notified water bodies to bring in new players and branded hotels with slew of subsidies and promotional sops.
The department claimed that in past 4-5 years, an average of 80-100 hotels are coming up in the state every year looking at untapped potential.
The official said, “We are also working to promote scenic and outskirt places as wedding destinations owing to encouraging enquires and feedback from hoteliers. Space constraints in cities have led people move to outskirts and rural areas for hosting functions.”
The survey also included detailed study of 34 tourist destinations and found them having negligible recreational activities such as ropeway, amusement park, museum and theme parks among others to attract footfall.
The state has tweaked the tourism policy to incorporate water and adventure activities at notified water bodies with attractive sops.