MSC Cruises Sets Sail with Unprecedented World’s Greatest Bars Program

Friday, April 5, 2024

Today, MSC Cruises unveiled its groundbreaking ‘World’s Greatest Bars’ beverage program, taking its renowned Food & Beverage offerings to unprecedented levels. This innovative initiative introduces renowned bars to MSC Cruises’ ships, promising guests an unparalleled experience at sea.

Under this program, world-renowned bars will make appearances as pop-ups on selected MSC Cruises ships for six-month periods, offering guests an extraordinary experience. Among these pop-ups are the award-winning bars Paradiso and Sips from Barcelona, Spain, where guests can indulge in the finest mixology while cruising.

The masterminds behind each partnering bar have personally trained the onboard bar teams extensively, sharing the secrets of their signature cocktails to ensure the flavors and techniques that have made them famous are faithfully recreated onboard.

Jacques Van Staden, Food & Beverage Vice President at MSC Cruises, said, “We’re delighted to bring the ‘World’s Greatest Bars’ concept on board our ships to create world-class and innovative experiences for our guests. The new program brings our food and beverage offerings to new heights, providing unforgettable experiences not seen before at sea. We’re thrilled to have on board such exciting bars, SIPS and Paradiso, two ranked as some of the best in the world. These two bars are incredibly hard to get into right now, so we’re so excited that our guests can get a taste of the action.”

Starting from April 1, 2024, the program will run for six months, offering activation opportunities at the Paradiso pop-up aboard MSC World Europa and Sips aboard MSC Euribia.

MSC Cruises is committed to enhancing its Food & Beverage offerings through innovative concepts like the Helios Wine Bar on MSC Euribia, providing an immersive digital experience tailored for the new generation of wine enthusiasts. Additionally, The Gin Project on MSC World Europa, boasting a collection of over 70 craft gins, is a must-visit for gin aficionados. A unique experience awaits at the Masters of the Sea microbrewery on MSC World Europa, where specialty beer is brewed using desalinated seawater.

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