MyCEB boosts Malaysian business with innovative regional exchange

Thursday, January 25, 2024

The Malaysia Convention & Exhibition Bureau (MyCEB) has taken a significant step towards enhancing the nation’s business events industry. This progress was accomplished through a courtesy visit to the Thailand Convention & Exhibition Bureau (TCEB), aimed at exchanging knowledge to further improve local practices. Following the success of MyCEB’s recent visit to Jakarta, where discussions on the ASEAN Business Events (BE) Community were central, the bureau’s delegation has now extended collaborative efforts to TCEB. This visit serves as a vital follow-up, reinforcing the commitment to fostering regional unity and growth within the business events industry. The positive outcome of the discussions in Thailand is highlighted by Thailand’s enthusiastic pledge of support, indicating active participation in the ASEAN BE Community.

“In an ever-evolving business events landscape, continuous improvement is key to staying at
the forefront of industry advancements. As we embark on this courtesy visit that goes beyond
international relations, our aim is not only to learn from one of the region’s best but to build
bridges for collaboration. By understanding the successes and challenges of TCEB, we
believe we can enhance our own capabilities and create a partnership that benefits both sides,
indirectly contributing to the future establishment of the ASEAN BE Community. This courtesy
visit reflects the Bureau’s dedication to learning from global counterparts and incorporating
best practices to further elevate the quality of services and initiatives provided to our
stakeholders,” said Mr. Azman Haji Tambi Chik, CEO of MyCEB.

During the visit, MyCEB and TCEB established a mutually advantageous relationship through productive discussions, sharing insights including strategies and operational excellence. Creating a collaborative platform, both bureaus are also exploring potential avenues for effective collaborations between their respective industry players. As an agency under the Ministry of Tourism, Arts, and Culture (MOTAC), MyCEB’s strategic initiatives seamlessly align with the vision and mission of the ministry. Under the guidance of YB Dato Sri Tiong King Sing, Minister of Tourism, Arts, and Culture (MOTAC) Malaysia, the bureau’s commitment to this collaborative approach reflects a shared allegiance to advancing the nation’s business events and tourism sectors, contributing to the country’s prominence on the international stage.

In addition to the meeting with TCEB, other key highlights of the business trip include site visits to prominent convention centers, including the Queen Sirikit National Convention Centre (QSNCC) and the IMPACT Arena. The firsthand experience was made more impressive by the state-of-the-art facilities, inspiring MyCEB to explore new possibilities and ideas.

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