Myze Hotel Waingapu: A New Luxury Hotel in East Sumba Set to Transform Tourism in Indonesia

Published on December 1, 2025

The opening of Myze Hotel Waingapu, that is located in East Sumba Regency, East Nusa Tenggara Province, is Artotel Group’s first investment in Eastern Indonesia and is of particular significance to the Indonesian hospitality industry. Because of the hotel’s strategic position, it will address a growing demand of millennials and Gen Z travelers in a culturally and naturally rich part of Indonesia, and thus boost and support both the Artotel Group and the region’s tourism industry.

Constructed as a premium Myze Collection Hotel, Myze Hotel Waingapu is a luxury property aimed to provide its visitors with a harmony of comfort, culture, and nature. Due to its ideal position and first-rate facilities, Myze Hotel Waingapu will be a major contributor to the East Sumba developing hospitality regions that travelers can visit instead of Indonesia’s top holiday destinations, Bali and Lombok.

A Strategic Location to Explore East Sumba’s Natural and Cultural Wonders

Located just a 10-minute drive from Umbu Mehang Kunda Airport, Myze Hotel Waingapu offers visitors easy access to a range of local attractions that showcase the unique beauty and culture of East Sumba. The hotel is surrounded by picturesque landscapes and cultural sites, including the Prailiu Traditional Village, known for its ancient megalithic structures; Persaudaraan Hill, which offers stunning panoramic views of the island; Walakiri Beach, with its iconic mangrove trees; and the Tenau Savanna and Warinding Hill, which are perfect for nature exploration and photography.

Eduard Rudolf Pangkerego, Chief Operating Officer of Artotel Group, emphasized the hotel’s strategic importance in the region, calling it an “exotic property” that highlights the tourism potential of Eastern Indonesia. “This is an area with remarkable tourism opportunities, and Myze Hotel Waingapu serves as a gateway for travelers to discover the region’s beauty,” he said.

The hotel not only serves as a base for exploring East Sumba’s attractions but also promotes the idea of sustainable and responsible tourism that focuses on the environment and the local community. It reflects the growing trend of travelers seeking authentic and immersive experiences in lesser-known destinations.

A Luxury Stay With a Strong Focus on Local Community and Employment Opportunities

Myze Hotel Waingapu is designed to meet the needs of travelers looking for premium accommodations in an emerging destination. The hotel boasts 127 rooms and villas, each designed with a modern, yet culturally inspired aesthetic. The property features a range of high-end facilities, including an all-day dining restaurant, an executive lounge, a cigar lounge, a pool bar, a gym, a spa, and a kids’ club.

One of the key elements of the hotel’s operations is its emphasis on creating employment opportunities for the local community. Over 80% of the hotel’s staff are local talents, which not only contributes to the economy but also ensures that the community directly benefits from the region’s growing tourism industry. The hotel’s leadership, including Daniel Sunu Prasetyo, Director of Operations for Artotel Group, is focused on training and developing the local workforce to meet the highest standards of service. The goal is to elevate the region’s hospitality industry to a level that attracts both domestic and international tourists.

“We’re committed to providing a high level of service, and to do that, we’re investing in training local staff to ensure that they deliver exceptional experiences for our guests,” Prasetyo explained. “This is a long-term commitment to both the community and the tourism industry in East Sumba.”

In addition to creating jobs, the hotel has partnered with local suppliers to source food, goods, and services, further supporting the region’s economy. This approach not only benefits the immediate area but also promotes sustainable tourism practices.

Boosting Business and Leisure Travel in East Sumba

While Myze Hotel Waingapu is an ideal destination for leisure travelers seeking to explore the natural beauty and culture of East Sumba, the property is also designed with the business traveler in mind. The hotel’s MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities are the largest in East Sumba, with a ballroom capable of hosting 600 guests and three break-out rooms that can accommodate 100 guests each. This makes the hotel an attractive venue for corporate events, weddings, and other large gatherings, combining business with leisure in a unique setting.

The presence of such a large, well-equipped venue opens up new opportunities for the region, attracting corporate meetings and incentive trips that may have previously overlooked East Sumba. As business tourism continues to grow in Indonesia, Myze Hotel Waingapu is well-positioned to serve as a key destination for companies seeking a unique and tranquil location for their events.

In addition to the corporate market, the hotel is also targeting wedding and honeymoon travelers, capitalizing on the region’s natural beauty and cultural heritage. With its stunning landscapes and exclusive atmosphere, East Sumba is becoming an increasingly popular destination for couples looking for a more intimate and less crowded setting for their celebrations.

International Appeal and Future Growth Prospects

Artotel Group is not only targeting domestic travelers but also focusing on international markets, particularly Australia, which is geographically close to Waingapu. The group sees Southeast Asia as another important market for attracting international tourists, with the goal of positioning East Sumba as a viable alternative to the more established tourist destinations in Bali and Lombok.

Eduard Pangkerego explained that Artotel Group’s strategy for promoting Myze Hotel Waingapu internationally is to tap into these markets through targeted marketing efforts, including collaborations with travel agencies and participation in global tourism exhibitions. “We believe that with the right marketing strategy, East Sumba can become a must-visit destination for both international and domestic tourists,” he said.

The hotel’s target for its first year of operation is a 65% occupancy rate, with a significant portion of that coming from business events. The remaining 30% is expected to be split between domestic and international leisure tourists. This projection underscores the hotel’s confidence in the region’s tourism potential and its ability to attract both business and leisure travelers alike.

A Bright Future for Tourism in East Sumba

The new Myze Hotel Waingapu signifies a turning point for East Sumba in the region’s development as a new tourist destination. The Waingapu Hotel is a combination of luxurious accommodation, cultural hospitality, and natural beauty, and is likely to stimulate the region’s tourism. The emphasis of the hotel on local employment and sustainable tourism practices and their MICE facilities strengthen the likelihood of East Sumba becoming a significant destination for both leisure and business travelers.

As the tourism economy in the country continues to grow, Myze Hotel Waingapu will likely be among the first to shape Eastern Indonesia’s tourism development and help the region’s East Sumba tourism sector grow for years to come.