Nanchang Honggutan Hosts Successful Hong Kong Tourism Conference with Immersive Cultural Presentations and Exclusive Travel Discounts

Published on December 19, 2025

Nanchang, China — On December 16, 2025, the “City of Heroes Vibrant Honggutan” cultural and tourism promotion event took place in Hong Kong, offering a fresh perspective on Nanchang’s evolving tourism landscape. Hosted by the Nanchang Municipal Bureau of Culture, Radio, Television, and Tourism, and organized by the Honggutan District Bureau, the event highlighted Honggutan as a cultural hub with profound historical significance and cutting-edge modernity. Aimed at enhancing bilateral cooperation between Nanchang and Hong Kong, the event sought to foster deeper cultural exchanges, promote tourism, and create new opportunities for mutual growth.

A Rich Cultural and Tourism Experience Awaits Visitors to Nanchang

Honggutan, the heart of Nanchang, has been at the forefront of transforming the region into a global cultural and tourism destination. The event was held to align with the national strategy of promoting coordinated regional development and boosting the cultural and tourism industries in both Mainland China and Hong Kong. This promotional conference served as a platform to establish Honggutan as an international cultural destination that bridges the gap between the Guangdong-Hong Kong-Macao Greater Bay Area and the rest of China.

A Cultural Journey Through Honggutan’s Past and Present

The event was more than just a tourism promotion; it was an immersive cultural journey that highlighted Honggutan’s rich past and vibrant present. The conference featured a series of dynamic presentations and performances that captivated Hong Kong’s audience, giving them a glimpse into Honggutan’s historical depth and modern appeal.

• Dance Performance “Dreaming Back to Hongzhou”: This performance transported the audience to the grandeur of the ancient “Hongdu New Prefecture,” showcasing the cultural and historical origins of the region.
• Song Performance “Yingshanhong”: A stirring tribute to revolutionary memories, this song underscored Honggutan’s role in Chinese history, evoking powerful imagery of the region’s revolutionary past.
• Ink-Wash Gan River Performance: A tribute to the beauty of Jiangnan, this performance captured the ethereal charm of the Gan River, one of the area’s most beloved natural landmarks.

Thematic Chapters That Showcase Honggutan’s Appeal

The event also featured a comprehensive presentation of Honggutan’s appeal through three main thematic chapters:

1. Ancient Heritage: This chapter delved into the deep historical roots of Honggutan, with a focus on iconic landmarks such as the Tengwang Pavilion and Jiangxi Provincial Museum’s “Treasure Box of Gan Culture”. Visitors were immersed in the ancient cultural heritage that has shaped Nanchang over the centuries.
2. Red Heritage: As the “City of Heroes,” Nanchang holds significant revolutionary history. Key sites such as the Nanchang Warship and the August 1st Army Building Sculpture Plaza were highlighted to reflect the city’s revolutionary spirit and the sacrifices made for China’s independence.
3. Golden Modernity: This chapter showcased the sleek, contemporary side of Honggutan, with cutting-edge attractions like the Twin Towers, Ferris Wheel, and Jiulong Lake Park, symbolizing the district’s dynamic urban landscape.

These three chapters effectively conveyed the city’s blend of historical grandeur and modern vitality, offering a full spectrum of experiences for visitors of all ages and interests.

Exclusive Deals and Promotions for Hong Kong Visitors

One of the event’s most exciting aspects was the exclusive promotions for Hong Kong visitors. The conference offered a range of travel discounts, making it easier than ever to visit Honggutan and experience the city’s unique charm:

• 79% Discount: Special pricing on tickets to Nanchang Sunac Land, one of the region’s premier theme parks.
• 30% Off: Discounts for the Nanchang Star Ferris Wheel, a must-visit attraction for panoramic views of the city.
• VR Park Offers: Enjoy discounts as low as 30% for an immersive experience at Honggutan’s VR park.

These exclusive offers covered everything from attraction tickets to hotel accommodation, providing visitors with exceptional value and an unbeatable experience.

Collaboration and Growth for Mutual Visitor Referrals

In addition to the cultural showcase and promotional offers, the event also produced concrete results. Key cultural and tourism enterprises from both Hong Kong and Nanchang signed a cooperation agreement on “mutual visitor referrals”, ensuring the development of a seamless and integrated tourism market between the two regions. This agreement is expected to generate significant long-term benefits for both Hong Kong and Nanchang’s tourism industries.

Looking Ahead: Strengthening Cooperation and Expanding Opportunities

This promotion event marks the beginning of a new phase of cultural and tourism collaboration between Honggutan and Hong Kong. Moving forward, Honggutan will continue to optimize its cultural and tourism offerings, working closely with Hong Kong partners to expand development space, promote brand recognition, and attract more visitors. With strong ties being formed, the expectation is that more Hong Kong travelers will flock to Honggutan to experience the region’s unique charm and vibrant cultural heritage.

Key Attractions in Honggutan for Visitors

For those planning a trip to Honggutan, there are several key attractions that cannot be missed:

• Qiushui Square: Known for its poetic ambiance, this square offers stunning views of sunset clouds and the graceful flight of wild ducks, making it a tranquil retreat for visitors.
• Gan River: Stroll along the riverbanks, where visitors can enjoy the serene beauty of one of the most iconic waterways in Jiangxi province.
• Nanchang Warship: Explore the powerful history of this naval vessel, which symbolizes the “City of Heroes” and its revolutionary past.

Conclusion: A Vibrant Future for Honggutan’s Tourism

The “City of Heroes Vibrant Honggutan” event in Hong Kong successfully introduced the rich cultural heritage and dynamic modernity of Honggutan to the world. With its focus on both historical and contemporary attractions, Nanchang’s Honggutan district is positioning itself as a global cultural and tourism destination. The event’s success and the exclusive deals offered to visitors reflect the growing potential of this dynamic region. As bilateral cooperation between Honggutan and Hong Kong continues to deepen, visitors from Hong Kong and beyond can look forward to even more exciting developments and unforgettable experiences in this “City of Heroes.”