New Balance opens Pune store expands Indian market presence

Friday, April 5, 2024

New Balance enthusiastically welcomed Pune to its inaugural store in the city, situated at Phoenix Mall of the Millennium, Wakad, on Thursday. Following the successful launch of a store in Hyderabad, this latest addition underscores New Balance’s strategic growth initiative in India. Designed with consumers in mind, the store showcases the brand’s latest retail concept, offering a meticulously curated collection catering to the needs and preferences of both elite athletes and trend-conscious individuals.

This distinctive retail environment epitomizes New Balance’s fusion of sports and culture, making it especially attractive to the younger demographic. The layout promotes community engagement, inviting customers to connect, inspire, and express their personal style. At the new store in Phoenix Mall of the Millennium, patrons can explore the latest innovations from New Balance, including signature models like the 1080, 550, 327, and 9060, alongside the brand’s cutting-edge Fresh Foam X and FuelCell technologies.

Radeshwer Davar, Country Manager, New Balance India expressed enthusiasm about this significant milestone, stating: “We are delighted to open our first-ever store in Pune. Our brand perfectly complements Pune’s dynamic and cosmopolitan lifestyle, making it a great fit in our expansion journey across India. This new store represents a big step forward in the way we think about our retail environment. We would love for people to try out this innovative New Balance experience and immerse themselves with our quality offerings.”

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