New Creator Residency Series Showcases the Beauty and Culture of Myrtle Beach

Published on December 18, 2025

Myrtle Beach, South Carolina, is making waves in the travel content world with the launch of Matador House: Creators in Residency Myrtle Beach, a one-of-a-kind project showcasing the experiences of eight diverse creatives. The exclusive content, now available on Matador Network, takes viewers behind the scenes of a month-long residency that captures the essence of this beloved coastal destination. With the support of Visit Myrtle Beach, this project highlights the region’s vibrant culture, local attractions, and unique food offerings through the eyes of the creators themselves.

A Fresh, Creator-Driven Approach to Showcasing Myrtle Beach

In collaboration with Matador Network, Matador House offers a dynamic and authentic perspective on Myrtle Beach. The eight creators, including video producers, food enthusiasts, artists, and adventure seekers, spent 30 days exploring Myrtle Beach, working on individual projects that captured the best of the Grand Strand. This unique residency not only allowed these creators to live together but also gave them the freedom to pursue their personal passions while discovering the hidden gems of Myrtle Beach.

From creating short films to documenting the region’s culinary experiences, the content produced showcases Myrtle Beach’s stunning coastline, exciting activities, and local culture in an innovative and engaging way. This approach shifts away from traditional tourism marketing, focusing instead on real, relatable content from creators who share a genuine connection with their audiences.

Diverse Projects Highlight Myrtle Beach’s Rich Culture and Environment

Each creator embarked on a project that highlighted a different aspect of Myrtle Beach. For example, Haley Paez, a food enthusiast, documented her experience fishing for black drum and redfin in the area’s waters. The video showcases her adventure from start to finish, including her enjoyment of fresh, locally caught fish paired with the region’s famous she-crab soup. This content not only highlights the unique culinary offerings of Myrtle Beach but also provides a fresh perspective on the area’s rich environmental resources.

Similarly, Colby Eubanks, an adventurer and video producer, created a retro-style documentary titled “Good Morning Grand Strand,” which showcases many of the region’s most iconic spots. Through his collaboration with fellow creators, the film offers a glimpse of Myrtle Beach’s beauty and spirit, while emphasizing the power of collective creativity in shaping meaningful content.

Myrtle Beach’s Unique Offerings Captured Through Creative Lens

Through the eyes of the creators, viewers are treated to a more intimate, authentic look at Myrtle Beach beyond the typical tourist experience. Highlights from the residency include visits to popular local attractions such as Ripley’s Crazy Golf, Crazy Sister Marina, and Winna’s Kitchen. The content also underscores Myrtle Beach’s unique blend of outdoor adventure, relaxation, and cultural experiences, including world-class golf, shopping, and fresh coastal cuisine.

By featuring a diverse group of creators from different backgrounds, Matador House not only showcases the natural beauty of Myrtle Beach but also provides an authentic view of the area’s welcoming atmosphere and cultural diversity. The residency brings Myrtle Beach’s vibrant communities to life, allowing viewers to discover the destination from a fresh, creative perspective.

A New Era of Travel Marketing: Creator-First Content

Matador House reflects the growing trend of creator-driven travel content, which offers a more personal and relatable way to engage with potential travellers. Instead of traditional promotional campaigns, this residency highlights the experiences of real people, sharing their personal stories and connections to Myrtle Beach. By focusing on authentic storytelling, Matador Network is setting a new standard for how travel destinations can market themselves in the digital age.

According to Visit Myrtle Beach, the project is already having a positive impact on potential travellers. Many viewers have shared that they are now inspired to visit Myrtle Beach after experiencing the destination through the eyes of these talented creators. This trend highlights the power of relatable, creator-driven content in attracting visitors and inspiring travel plans.

Myrtle Beach Through the Lens of Creators

Matador House: Creators in Residency Myrtle Beach offers a refreshing approach to travel content, providing an insider’s look at the Grand Strand through the eyes of eight diverse creatives. The all-inclusive content not only highlights Myrtle Beach’s natural beauty but also delves into the region’s culture, food, and activities, offering travellers a fresh perspective on this beloved coastal destination.

For anyone looking to explore Myrtle Beach in a new and authentic way, Matador House offers the perfect introduction. Whether you’re seeking outdoor adventure, culinary delights, or simply a relaxing beach getaway, Myrtle Beach has something special to offer, and Matador House is the ultimate way to experience it.