New England Set for Record-Breaking Winter Holiday Travel Surge: A Boost for Tourism in 2025

Published on December 23, 2025

As New England braces for the upcoming winter holiday season, the region is set to experience a tourism surge like never before. According to AAA Northeast, a record 4.58 million people are expected to travel across New England between December 20, 2025, and January 1, 2026, marking a 2.2% increase from 2024. This uptick signifies not just a return to pre-pandemic levels of travel but a marked recovery in the tourism sector, which is expected to see substantial economic benefits.

For local tourism operators, this forecast is a reason for celebration. With thousands of visitors heading to cities like Boston, Providence, and Portland, New England is expected to witness a vibrant season filled with holiday markets, winter sports, and family vacations. The surge in travel highlights New England’s appeal as a winter getaway destination, offering everything from snowy mountains perfect for skiing to charming streets adorned with holiday lights.

AAA’s annual holiday travel forecast is often used as a barometer for how the region will perform during the busiest travel period of the year. The growth in air travel, road trips, and cruise bookings all point to a revitalized demand for New England’s unique seasonal experiences. According to the travel association, more people are driving than ever before. 90% of travelers will hit the road to visit family or explore the region’s picturesque small towns, which makes for a great family road trip destination. New England’s scenic drives, especially in Vermont and New Hampshire, are attracting road trippers looking to soak in the seasonal beauty of the landscape.

Yet, the air travel segment is also experiencing a notable increase. More than 500,000 passengers are expected to board flights to and from New England during this period, with airports in Boston, Providence, and Hartford bracing for the influx. This increase in air travel will benefit New England’s local economy, particularly in hospitality, transportation, and tourism-related services. Visitors are arriving not just for the typical holiday vacations but to enjoy winter festivals, local food experiences, and cultural attractions.

One of the region’s most appealing attractions is its winter sports offerings. Vermont’s ski resorts, like Stowe and Killington, are already gearing up for an influx of visitors. These destinations are known for their pristine trails, cozy lodges, and breathtaking mountain views. Additionally, New Hampshire’s White Mountains offer incredible hiking and skiing, drawing outdoor enthusiasts from around the country. As snow continues to blanket the mountains, these iconic spots are poised to see record numbers of tourists, further cementing the winter sports tourism that has long been a hallmark of the region.

But it’s not just about skiing. Holiday celebrations are a major draw in cities like Boston, where the annual Christmas Tree Lighting ceremony and winter markets bring in visitors from across the globe. Iconic landmarks like the Freedom Trail and Faneuil Hall Marketplace come alive with festive decorations, providing a warm, welcoming atmosphere for those in search of classic holiday charm.

Along with these traditional activities, the cruise industry is playing a bigger role in New England’s tourism revival. Ports in Boston and New York City are seeing growing numbers of travelers departing on holiday cruises, some heading to warmer climates while others take in the festive atmosphere along the Atlantic coast. Cruise passengers are increasingly exploring New England cities both before and after their voyages, contributing positively to local tourism economies.

As the demand for travel grows, local businesses are stepping up to meet the needs of these visitors. Hotels, restaurants, and retailers are preparing for the busy season by offering special deals, festive events, and local experiences that enhance the overall visitor experience. With the help of tourism boards, New England is reinforcing its reputation as an ideal winter destination where visitors can experience everything from luxurious winter resorts to charming holiday shopping experiences.

The travel industry’s role in boosting New England’s economy cannot be understated. With many tourists coming for the first time or returning for the annual holiday experiences, the region is poised for a remarkable season. With AAA’s forecast serving as a critical indicator, both the tourism industry and local governments are prepared to accommodate the influx of visitors, ensuring a seamless travel experience from start to finish.

Looking ahead, this winter travel boom lays a strong foundation for the future of New England tourism, as it continues to attract both repeat visitors and newcomers. From the breathtaking beauty of snow-capped mountains to the holiday magic of bustling cities, New England is ready to showcase its winter wonders to a global audience. As New England prepares for a record-breaking winter holiday season, the region’s tourism industry stands poised for a prosperous year ahead, with visitors from near and far flocking to experience the best that the region has to offer.

New England’s tourism industry is gearing up for one of the busiest and most successful holiday seasons in recent years. With record numbers of travelers expected to visit during the 2025 winter holiday, the region is set to benefit economically from the increase in tourism, with ski resorts, cultural events, and festivals being major draws for tourists. As travelers flock to New England for the winter season, the local economy stands to gain from a tourism boom that promises to benefit businesses and communities across the region.