NEW Era for Russia: Massive Tourism Expansion Initiated-Discover Now

Published on December 12, 2025

Government Reboots Tourism Focus in Bold New Shift

Russia has launched a decisive shift in its national travel and tourism strategy this year as Moscow repositioned tourism at the core of economic and cultural promotion efforts. The Russian government is mobilising high level planning, multi‑billion‑ruble investment and new international collaboration to expand both inbound and domestic travel. Moscow and other major destinations, from Saint Petersburg to Lake Baikal, are expected to benefit as Russia reshapes itself as a global travel magnet.

Strategic Tourism Redirection Aimed at Growth Through 2035

At a recent session on tourism development, Prime Minister Mikhail Mishustin outlined an ambitious roadmap to scale Russia’s travel industry and improve infrastructure nationwide. The federal government reported plans to allocate nearly 400 billion rubles over the next five years to strengthen tourism infrastructure, tourism products, and services across regions. It emphasised a framework to make travel within and to Russia more seamless, comfortable, and accessible.

This initiative is part of Moscow’s long‑term national strategy to grow tourism’s share of gross domestic product and expand Russia’s role on the global travel stage. The government documented the Strategy for the Development of Tourism in the Russian Federation through 2035, which targets a significant increase in both domestic tourism activity and the number of international visitors.

Boosting Infrastructure Across Russia for Seamless Travel Experiences

To realise these goals, federal and regional authorities are steering large‑scale infrastructure projects. Roads, hotels, cultural sites, and tourism facilities, from Moscow to Vladivostok, are being upgraded or newly built to elevate service quality and reduce travel barriers. Such improvements are designed to enhance tourists’ experiences across diverse landscapes and seasons.

Russia’s national tourism programme focuses on expanding accommodation capacity, developing new attractions, and improving connectivity for travellers. The plan includes support for private investments in resort areas, eco‑tourism zones, winter sports centres, and heritage travel circuits, all while strengthening safety and service standards.

Domestic Tourism Surges With Government Support and National Projects

Domestic travel has been a key driver in Russia’s tourism rebuilt strategy. Latest figures show more Russians exploring their own country, with millions taking trips across diverse regions from the Arctic to the Black Sea. Government measures under the national project “Tourism and Hospitality” support this trend by expanding tourism products regionally and subsidising infrastructure development.

Officials reported growth in internal journey numbers in 2025 compared with the previous year, demonstrating strong local demand. Expansion is expected to propel Russia toward its medium‑term goal of achieving 140 million domestic trips annually by 2030, contributing both to cultural exchange and to local economies.

Russia Seeks Deeper International Tourism Partnerships

Russia is also deepening tourism cooperation with neighbouring and partner countries. Bilateral dialogues and roundtables have taken place with regional governments and overseas travel organisations to strengthen cross‑border travel flows. Meetings with neighbouring Kazakhstan, Tajikistan and others highlight Russia’s intent to increase regional travel integration and cultural exchange.

These efforts are part of a broader goal to revive Russia’s international travel appeal after years of global disruptions. Tourism officials are focusing on easing travel policies, promoting visa initiatives, and showcasing Russia’s vast cultural, historical, and natural attractions to visitors worldwide.

Investment Surge to Transform Iconic Regions Like Baikal and Beyond

Significant private sector and government collaborations are targeting destinations with high potential. One major example is the federal “Five Seas and Lake Baikal” project, which is drawing planned investments exceeding 100 billion rubles. Developers and government representatives forecast a substantial expansion of hospitality capacity and recreational offerings that will attract both domestic and international guests.

This infusion of capital is expected to transform Lake Baikal and other regions into year‑round tourism hubs by enhancing facilities and promoting outdoor experiences, cultural festivals, seasonal events and adventure travel.

Leveraging Russia’s Unique Travel Assets to Compete Globally

Russia’s diverse geography, rich history, and cultural heritage form a foundation for its tourism pivot. From cosmopolitan cityscapes in Moscow and Saint Petersburg to remote natural wonders like Siberian wilderness and Arctic frontiers, the country is building travel opportunities that appeal to a broad spectrum of tourists. ­

Officials emphasise sustainable and inclusive tourism planning that protects heritage sites while improving visitor accessibility. By merging modern infrastructure with localized tourism experiences, Russia aims to create travel products that stand out on the world stage.

Looking Ahead: Russia Travel Strategy Accelerates Growth

This strategic realignment marks a fresh chapter for Russia’s tourism sector. By blending government leadership, private investment, and international collaboration, Russia is positioning itself for a substantial increase in both internal and external tourism flows by the end of the decade. These efforts reflect a dedicated commitment to making travel across the world’s largest country more compelling, accessible, and resilient.

As millions prepare to explore Russia’s cities, nature landscapes and cultural treasures, the government’s tourism push is set to play a central role in shaping the nation’s economic and cultural future.