New HR Leadership at Jannah Hotels & Resorts: Ahmed Selim’s Appointment Signals Growth for UAE’s Luxury Hospitality Market, Here’s What to Know About His Role and Impact

Published on December 23, 2025

In a strategic move aimed at enhancing its organizational growth and fostering a more people-centric culture, Jannah Hotels & Resorts has appointed Ahmed Selim as the new Director of Human Resources. With nearly two decades of experience in Human Capital Management (HCM) and extensive leadership roles within the hospitality sector, Selim brings a wealth of expertise to the position. His experience spans multiple international markets, particularly the UAE, and his previous roles have seen him transform HR processes and strengthen employee engagement at large-scale organizations.

Selim’s appointment follows an impressive track record at Erth Abu Dhabi, where he directed human capital for a vast workforce of over 4,000 employees across various sectors, including luxury hotels, dining, wellness, and corporate catering. Under his leadership, the company underwent significant organizational changes, including restructuring efforts and modernizing HR processes with cutting-edge digital tools. His reputation for driving transformation and delivering results is well-established, having played a pivotal role in COP28 UAE’s HR planning and workforce readiness.

A Vision for Strategic HR Leadership

Jannah Hotels & Resorts, known for its exceptional service and luxurious hospitality, is embarking on a new chapter of growth, and Selim’s appointment marks a pivotal step in aligning the brand’s organizational culture with its business aspirations. Selim’s strategic focus is on fostering inclusive, high-performing workplaces that will ultimately elevate the guest experience by enhancing employee satisfaction and operational efficiency. His deep understanding of UAE labour law and commitment to creating supportive, productive environments are expected to play a crucial role in strengthening the company’s leadership across its multiple properties.

Before joining Erth, Selim spent nearly a decade with Rixos Hotels, where he held several senior HR leadership positions. As Director of Talent and Culture, he honed his ability to align talent strategies with corporate goals, ensuring that teams were motivated and equipped to deliver top-tier hospitality experiences. Selim’s ability to lead and inspire within such prestigious brands has garnered recognition throughout the UAE and beyond, making him an ideal choice for Jannah’s strategic growth in the coming years.

Focus on People-First Strategy

At the heart of Selim’s approach is his dedication to making human resources a driver of organizational success. He is committed to integrating HR practices with business strategy, aiming to create a robust framework that supports both employee growth and business objectives. As Jannah Hotels & Resorts positions itself for expansion, this people-first approach will be essential in attracting and retaining top talent, which is critical in a highly competitive hospitality market.

Employee development and workforce readiness will be key priorities for Selim as he leads Jannah’s HR team. His proven expertise in KPI alignment and performance management will enable the company to track and enhance employee contributions, ensuring they align with Jannah’s overall vision for excellence.

The Impact of HR Leadership on Tourism

The hospitality industry is one of the largest drivers of tourism, and Jannah Hotels & Resorts’ strategic HR decisions play a critical role in the tourism landscape. By focusing on cultivating a workplace that values innovation, diversity, and inclusivity, Jannah is reinforcing its commitment to delivering exceptional customer experiences. This shift in internal culture directly translates to the kind of service that attracts both leisure and business travelers from around the world.

As Jannah Hotels & Resorts continues its expansion plans, the importance of a motivated and empowered workforce cannot be overstated. Selim’s leadership will not only improve the company’s internal dynamics but will also contribute to UAE tourism growth by supporting high-quality experiences for tourists.

Tourism and Travel Tips for Visitors to UAE

As the UAE continues to build its reputation as a leading global travel destination, Jannah Hotels & Resorts plays a central role in shaping the future of luxury tourism. Here are a few travel tips for visitors:

1. Explore UAE’s Rich Cultural Heritage: Visitors to the UAE can take time to explore the Emirate’s cultural landmarks like the Louvre Abu Dhabi, Sheikh Zayed Grand Mosque, and the Dubai Opera.
2. Embrace Local Experiences: Book stays at luxury resorts like Jannah to experience UAE’s signature hospitality and world-class service.
3. Plan for Year-Round Travel: The UAE offers attractions for all seasons, with winter months offering ideal weather for sightseeing, while summer provides exclusive indoor experiences.
4. Stay in Sustainable Hotels: With increasing emphasis on sustainability, Jannah Hotels & Resorts is leading the charge in eco-friendly hospitality, making it the ideal choice for conscious travelers.

Strategic HR Leadership: A Game Changer for the Hospitality Industry

The hospitality industry is evolving rapidly, and the demand for skilled and motivated employees is higher than ever. By appointing Ahmed Selim, Jannah Hotels & Resorts is preparing itself for a future where employee satisfaction is just as important as guest satisfaction. As Selim leads this transformation, his focus on organizational culture and employee engagement will shape Jannah’s success and its ability to attract discerning travelers.