New Jersey’s Tourism Revolution: How 126 Million Visitors in 2025 Are Driving Unstoppable Growth and Economic Power!

Published on December 31, 2025

In 2025, New Jersey has established itself as a year-round tourism destination, drawing visitors with a variety of experiences and attractions that span the state. With a projected total of 126.4 million visitors expected, the state’s tourism sector is making a significant impact on its economy, generating increased revenue and creating thousands of jobs. This growth is being driven by eight key cities that are transforming New Jersey into a major tourism hub. From the bohemian culture of Asbury Park to the iconic casinos of Atlantic City, New Jersey’s diverse tourism offerings are shaping its economic future.

Asbury Park: A Cultural Revival

Once known for its coastal charm, Asbury Park has reemerged as a thriving cultural and bohemian hotspot. The city’s revitalized arts scene is at the heart of this transformation. Landmark venues like the Stone Pony, a legendary music venue, continue to promote local culture and foster the arts in Monmouth County. This resurgence has attracted a growing number of visitors, both from New Jersey and beyond, who come to experience its music, arts, and vibrant boardwalk. The cultural shift has helped position Asbury Park as a key player in New Jersey’s tourism economy, drawing tourists who appreciate a blend of artistic expression and coastal relaxation.

Atlantic City: A Premier Entertainment Destination

Atlantic City, often seen as the flagship tourism destination of New Jersey, remains a top draw for both visitors and investors. Known for its casinos, nightlife, and major events, the city generates a substantial portion of the state’s tourism revenue. In 2025, visitors to Atlantic City will once again flock to the famous casinos, attend high-profile events like the Atlantic City Airshow and the Miss America Pageant, and enjoy its vibrant boardwalk scene. These attractions contribute to approximately $8.1 billion in tourism spending and support over 50,000 jobs in the region. With its rich entertainment offerings and iconic landmarks, Atlantic City is positioned to remain a cornerstone of New Jersey’s tourism industry for years to come.

Cape May: A Historic Victorian Retreat

For those seeking a more relaxed, historic vacation experience, Cape May stands out as a premier destination. Known for its Victorian architecture and historic charm, Cape May continues to attract millions of visitors each year. In 2024, Cape May County saw 12 million visitors, and its tourism spending reached around $8.1 billion. The city’s quaint bed-and-breakfasts, beach resorts, and charming historic streets make it an ideal retreat for families, couples, and history enthusiasts. With a steady flow of overnight stays, Cape May is not only a vital contributor to the state’s tourism industry but also a symbol of New Jersey’s tourism growth.

Jersey City: Affordable Luxury and Gateway to New York City

Jersey City offers an attractive option for visitors who seek affordable luxury while staying close to the bright lights of New York City. Situated across the Hudson River from Manhattan, Jersey City’s Liberty State Park draws around 4.5 million visitors annually, who come to enjoy stunning views of the Statue of Liberty, Ellis Island, and the Manhattan skyline. With its proximity to the bustling New York City metro area, Jersey City is an ideal location for tourists seeking a quieter but still dynamic experience. The city also contributes $5.6 billion in tourism spending, thanks to its accessibility and range of attractions.

Long Branch: Coastal Retreat for Luxury Tourism

For those seeking upscale coastal experiences, Long Branch stands out as an elegant destination in Monmouth County. Known for its Pier Village, luxury hotels, and pristine beach experiences, Long Branch has become a focal point for luxury tourism in New Jersey. The combination of beachside relaxation, high-end shopping, and fine dining continues to attract visitors seeking an elite experience by the sea. This growth in luxury tourism has contributed to Monmouth County’s economic development, providing both seasonal and year-round opportunities for local businesses and employees.

Newark: A Hub of Culture and Business

As New Jersey’s cultural and business center, Newark has become a vibrant destination for both tourists and professionals. The city is home to several key attractions, including museums, arenas, and a growing number of international visitors arriving via its expanding airport and convention facilities. Newark is experiencing an increase in tourism-related activities, which, in turn, contributes significantly to the local economy. This growth is evident as the city continues to attract both leisure tourists and business travelers attending major events, conventions, and cultural exhibitions throughout the year.

Ocean City: America’s Greatest Family Resort

Ocean City, renowned as America’s Greatest Family Resort, continues to be a favorite destination for families looking for fun, sun, and sand. Known for its car-free beaches, Ocean City draws 10.7 million visitors annually, making it one of the most popular summer destinations in New Jersey. The city’s tourism sector drives $1.5 billion in spending, with a significant portion of its economic activity supporting year-round jobs for local residents. With its family-friendly atmosphere and numerous entertainment options, Ocean City has solidified its place as a beloved vacation spot for families across the country.

Wildwood: Classic Jersey Shore Experience

Finally, Wildwood, another iconic Jersey Shore destination, continues to draw large crowds with its historic boardwalk and family-friendly attractions. Known for its amusement parks and classic beachside attractions, Wildwood contributes significantly to Cape May County’s tourism revenue. The city’s vibrant seasonal economy, coupled with its charm as a retro beach resort, ensures that it remains a top draw for both local and out-of-state visitors. Wildwood’s tourism-driven economy also supports seasonal employment, offering jobs to many residents during the peak summer months.

Conclusion: New Jersey’s Rising Tourism Economy

In 2025, New Jersey is witnessing an incredible surge in tourism, with 126.4 million visitors expected to visit the state. The rise of cities like Asbury Park, Atlantic City, and Cape May, combined with growing attractions in Jersey City, Long Branch, Newark, Ocean City, and Wildwood, ensures that the state’s tourism sector will continue to thrive. These cities and their unique offerings contribute significantly to New Jersey’s economy, supporting thousands of jobs and generating billions in revenue. The continued success of the state’s tourism industry highlights its ability to attract a diverse range of visitors, making New Jersey a year-round destination for both leisure and business travel.