New program alert: Tourism exchange debuts at Visit NC

Thursday, February 15, 2024

This year’s Visit NC Tourism Conference promises a diverse array of concurrent sessions tailored to cater to every attendee’s interests. The schedule is brimming with captivating speakers and enriching discussions. On Monday, those involved in properties offering international booking will find the new Tourism Exchange program particularly intriguing. Additionally, sessions on shared content and short-form video, as well as the future of travel journalism, are slated. Accessible Tourism will equip participants with valuable data and tools for enhancing destination accessibility. Moreover, there’s a session dedicated to deciphering and effectively communicating data, along with guidance on crafting an owned media strategy.

Tuesday’s agenda includes a session on leveraging Visit NC’s For Real campaign across marketing endeavors, as well as insights into using data for fostering a sustainable economy. Participants can delve into topics like paid media strategies, email personalization, and AI content generation.

Registration is now open for the Visit NC Tourism Conference, taking place at the Greenville Convention Center from March 17th to 19th. This annual event serves as a hub for tourism industry leaders, offering educational sessions and valuable insights into the latest trends and challenges facing the travel sector. It’s an unparalleled opportunity to network with experts and stay abreast of industry developments.

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