New Tourism Office in Jakarta: Taiwan Looks to Attract Muslim Travelers

Published on December 3, 2025

Starting in 2026, Taiwan will open a new tourism office in Jakarta as a part of their efforts in attracting Muslim travellers. The focus will be to meet their expectations, along with providing services that promote cultural exchanges in Taiwan. The goal with this initiative is to make Taiwan a center of a tourism economy concerning the diverse needs of Muslim travelers.

The Taiwan tourism authority has made clear the importance of the Muslim travel market, specifically in Indonesia, as it is the largest Muslim-majority country in the world. Taiwan understands the growing demand for a diverse travel option. As a result, the anticipated tourism office will provide marketing services on Taiwan’s Muslim-friendly attractions along with halal dining and prayer services. Taiwan has made the Indonesian office a priority in garnering Taiwan’s commitment to answer the needs of halal travel.

Opening the office in Jakarta aligns with Taiwan’s overall strategy to strengthen international travel marketing and secure a competitive position in the Muslim travel market, which has gained prominence for many destination marketers in the Middle East and Southeast Asia. Taiwan, with its diverse and enriching tourism experiences, contemporary facilities, and modern developments, is a Muslim-friendly destination that many would prefer to visit for a juxtaposition of the contemporary and the traditional.

Strengthening relationships with travel agencies, tour operators, and other tourism stakeholders in Taiwan and Indonesia is the core function of the tourism office. The office has the potential to assist Taiwan in customizing travel products to inform and support Muslim travelers to ensure their trips to Taiwan are well-planned. The office is expected to assist both travelers and tourism facilitators in addressing the emerging complexities of the halal tourism market.

Increasing Opportunities for Muslim-Friendly Travel in Taiwan

Taiwan has been making the first steps towards being more Muslim-friendly. The island is home to several Muslim-friendly halal restaurants, as well as major hotels and resorts in Taiwan that have added Muslim-friendly amenities, such as prayer rooms and qibla direction signage. In addition, Taiwan has Muslim-friendly religious and natural attractions, such as the beautiful Alishan and the temples in Taipei, that many Muslim travelers appreciate for their historical and natural significance.

Taiwan is also halal-friendly in other areas than food and accommodation, such as promoting halal-friendly shopping. The Taiwan government has been promoting the retailing of modest fashion in major shopping centers. The island is becoming a more and more attractive tourism destination as the travel infra-structure is being upgraded. It is becoming a more attractive destination for family and leisure travel as well as a more attractive destination for business travel since more accessible services and amenities for Muslim travellers are being added.

Taiwan seeks to incorporate culturally mindful travel offerings to assist in strengthening relations with Muslim tourists and developing Taiwan’s and and Indonesia’s business partnerships in the travel industry. Taiwan’s tourism office opening in Jakarta is the first to provide the Muslim-friendly resources to Indonesians seeking culturally and religiously appropriate travel alternatives.

Initially focused on building business partnerships, Taiwan and Indonesia’s business partnerships now also include tourism expansion. Indonesia’s large Muslim population, and its emerging middle-class sector, make Indonesia one of the most viable source countries for tourism in all of Asia. Reports on outbound Indonesian tourism continues to forecast growth. Emigration is also on the rise. Indonesia tourists look for halal service and activities, projecting a shift due to Taiwan’s tourism office opening in Indonesia, Indonesia is now viewed as a top hails travel destination. Taiwan’s tourism office opening is now viewed as a positive effort to work with to Taiwan-Indonesia industry.

Along with Taiwan’s and Indonesia’s expanding relationship, the two sides view this development as an extension of Indonesia and Taiwan’s economic and diplomatic relations. Given the two sides’ willingness to strengthen tourism as an area of mutual understanding and bilateral cooperation, the two sides may deepen tourism ties. The office and trade fair exhibitions and cultural events will enhance the promotion of Taiwan as a Muslim-friendly tourism destination and also foster the exchange of culture.

This office will also enable Taiwan to observe and respond to trends within the Muslim segment of the travel market. The office will allow Taiwan to respond to the needs of Muslim travelers. By working with local travel professionals in Indonesia, the office will ensure that Taiwan anticipates the needs of Muslim travellers and delivers the best possible travel offerings.

Indonesia-Taiwan Cooperative Tourism: Beginning of Sustainable Development

Both Taiwan and Indonesia understand and appreciate the value of sustainable tourism. As the popularity of Muslim-friendly travel continues to rise, the two destinations are developing and implementing travel tourism practices that meet the demands and expectations of travelers relatively to local sentiments, cultures and the environment and provide socio-economic benefits to the travel destinations. Taiwan’s tourism office will promote sustainable tourism and eco-friendly travel with Indonesian operators by marketing travel experiences centered on responsible travel.

With this collaboration, Taiwan and Indonesia have to opportunity to enhance the economic development of the tourism activities and experiences of their territories. While the tourism office will promote both Indonesia and Taiwan, it will allow Indonesian travelers to make educated choices on their travels to Taiwan, while also stimulating bilateral tourism cooperation between the two countries.

Conclusion

To Taiwan’s Government, Taiwan’s opening of an office in Indonesia is a sign of progress, opening a chapter which aims to attract Muslim Travelers and strengthen ties with Indonesia. Taiwan is known for its hospitality and rich history, making it a lucrative candidate for the flourishing halal travel the Asia region is attracting. Taiwan’s office in Indonesia will strengthen the tourism relationship Taiwan and the Indonesia. Taiwan’s office in Indonesia will help grow Taiwan’s tourism and help Taiwan diversify and broaden its travel market to include tourism for all travelers.