New Travel Opportunities: SAS and WestJet Strengthen Tourism Links Between Scandinavia and Canada

Published on December 12, 2025

Scandinavia and Canada are now more closely connected than ever as SAS (Scandinavian Airlines) and WestJet announce a new and expanded codeshare agreement. This strategic partnership allows passengers seamless access between multiple destinations across Scandinavia and Canada. With new travel opportunities and greater flexibility, the agreement is set to significantly boost tourism between the two regions.

Increased Connectivity Between Scandinavia and Canada

Through the new codeshare agreement, SAS and WestJet will combine their network offerings, facilitating easier connections for travelers. The partnership extends to several major destinations, providing tourists from both regions with a broader selection of travel options.

SAS operates a number of direct flights from Scandinavian capitals like Copenhagen, Stockholm, and Oslo to major Canadian cities, including Toronto, Montreal, and Vancouver. Meanwhile, WestJet, known for its expansive North American network, will connect passengers to additional Canadian hubs, creating more convenient options for travelers looking to explore both continents.

This enhanced connectivity is a welcome development for both leisure and business travelers. Tourists wishing to explore the vibrant Canadian cities or the stunning landscapes of Scandinavia will now find it easier to book their flights with a wider array of connecting routes, improving the overall travel experience.

Tourism Impact: Increased Access to Iconic Destinations

The expanded SAS-WestJet codeshare agreement has significant implications for the tourism sector. Scandinavia, renowned for its breathtaking natural landscapes, cultural heritage, and vibrant cities, is now more accessible to Canadian travelers. Visitors can now explore famous Scandinavian destinations such as Stockholm’s charming archipelago, Oslo’s rich history, or the scenic beauty of the Norwegian fjords.

For Canadian travelers, the new partnership offers easier access to a wide variety of must-see destinations in Canada. Toronto, Canada’s largest city, offers a bustling metropolis with a diverse cultural scene, world-class museums, and iconic landmarks like the CN Tower. Vancouver, with its stunning coastal views and outdoor recreational opportunities, appeals to travelers looking for adventure and natural beauty. Montreal, known for its European flair and vibrant festivals, also remains a popular choice for international visitors.

Furthermore, with both airlines boosting their services to include more connecting routes, the range of Canadian and Scandinavian destinations available to tourists is expanding. This growth in connectivity presents more opportunities for travelers to explore lesser-known destinations in both regions, supporting the development of tourism in both Scandinavia and Canada.

New Routes and Expanding Travel Options

The expanded codeshare agreement also includes additional flights and optimized schedules to cater to increasing demand for both regions. The new arrangement opens up travel options to more regional airports, allowing passengers to access smaller, yet equally captivating destinations, and further broadens the potential for tourism growth.

In Scandinavia, travelers can take advantage of connections to cities like Gothenburg, Bergen, and Helsinki, which are popular among tourists seeking cultural experiences, Nordic cuisine, and nature-based tourism. In Canada, WestJet’s network connects to secondary cities such as Calgary, Edmonton, and Halifax, making it easier for travelers to experience Canada’s diverse landscapes, from the Rocky Mountains to the Atlantic coastline.

Supporting Sustainable Tourism

SAS and WestJet have also placed an emphasis on sustainability within this new partnership. Both airlines have committed to reducing their environmental impact and working towards more sustainable travel options. With increased awareness around carbon footprints, this partnership will likely inspire more eco-conscious tourism, encouraging travelers to explore both destinations responsibly.

By offering more efficient travel routes and optimizing aircraft utilization, both airlines aim to reduce unnecessary emissions while maintaining high-quality service. This eco-conscious approach not only supports sustainable tourism but also encourages responsible travel choices.

A Growing Market for Cross-Continental Tourism

The demand for international travel is rising, particularly between regions like Scandinavia and Canada. Both countries are known for their strong tourism industries, attracting visitors with their distinct natural beauty, rich culture, and unique experiences. With the latest codeshare agreement, SAS and WestJet are well-positioned to cater to this growing demand, offering a seamless travel experience between Europe and North America.

The tourism market for cross-continental travel has seen a steady increase in recent years, with both Scandinavian and Canadian travelers eager to explore each other’s landscapes and cities. As such, this partnership represents a timely and strategic move that aligns with the rising trends in international tourism.

Conclusion: A Win for Travelers and Tourism

The strengthened partnership between SAS and WestJet is a positive development for travelers and the tourism industry. The expanded codeshare agreement enhances access to Scandinavian and Canadian destinations, making it easier for tourists to explore both regions. Whether visiting the cultural capitals of Scandinavia or the natural wonders of Canada, this collaboration offers more options for travel and increases the potential for future growth in tourism.

With more direct routes, additional regional connections, and a focus on sustainability, this partnership is expected to support the recovery and expansion of tourism between these two beautiful regions. As travelers take advantage of the increased connectivity, they can look forward to new opportunities to discover some of the world’s most sought-after destinations.