New York City Tourism & Sony Pictures Launches Ghostbusters: Frozen Empire Film Locations Tour

Wednesday, March 13, 2024

Dive into “Ghostbusters x NYC” with New York City Tourism & Conventions, exploring film locations and enjoying themed activities ahead of “Frozen Empire.”

In an exciting blend of entertainment and urban exploration, the New York City Tourism & Conventions Board proudly introduces “Ghostbusters x New York City.” This innovative initiative celebrates the release of Sony Pictures’ anticipated movie, “Ghostbusters: Frozen Empire,” premiering on March 22. The campaign offers a unique opportunity for fans to journey across New York City’s five boroughs, following in the footsteps of their beloved characters.

Your Portal to Ghostbusters NYC:
A dedicated content platform, found at nyctourism.com/ghostbusters, delves into the heart of the Ghostbusters legacy. This hub serves as an essential guide for both locals and tourists eager to explore the movie’s iconic settings and breathe life into its vibrant characters.

Featured Ghostbusters x NYC Experiences:

• Ghostbusters Guide to NYC: Dive into the real-world backdrops of the franchise’s most iconic scenes, including the New York Public Library, Columbia University, and Ladder Company 8.
• Behind the Scenes at Ghostbusters HQ: Get an inside look at the famous Ghostbusters Headquarters, Ladder Company 8 in Tribeca, through interviews with the real FDNY heroes who work there.
• On Location Tours’ Ghostbusters Tour: Embark on a two-hour private tour of the franchise’s famed locations, a must-do for any fan.
• Slimer’s Favorite Eats: Discover where to find the culinary delights favored by the beloved green ghost, from pizzas to hot dogs.
• Haunted NYC: Uncover the most haunted spots across the city’s five “boo-roughs,” if you dare.

Celebrating Ghostbusters Legacy:
In the lead-up to “Ghostbusters: Frozen Empire,” Ladder Company 8 has been transformed to resemble its frozen appearance in the film. This transformation sets the stage for a special FDNY-hosted event on March 14 at the Tribeca firehouse, celebrating its role in the Ghostbusters series with the iconic ECTO-1 on display.

Widespread Promotional Efforts:
The campaign’s reach extends across various platforms, including Taxi TV, LinkNYC displays, bus shelters, online ads, and social media, with updates and content shared via @nyctourism.

NYC’s Tourist Boom Continues:
The city’s economic revival is in full swing, with 2023 witnessing approximately 62 million visitors generating a staggering $74 billion in economic impact. With an estimated 64 million travelers expected by the end of 2024, New York City continues to shine as a global destination.

Join us in celebrating the fusion of cinema and city exploration with “Ghostbusters x New York City” – an adventure that promises to be as unforgettable as the film series itself.

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