New York Joins Florida, Nevada, Hawaii, Georgia, and Virginia as the U.S. Travel Titans Driving a Powerful New Wave of Tourism Growth

Published on November 19, 2025

New York Joins Florida, Nevada, Hawaii, Georgia, and Virginia as U.S. Travel Titans , The States Revolutionizing Tourism and Drawing Crowds Like Never Before. The United States has long been a top destination for international travellers, and in recent years, certain states have emerged as true U.S. travel titans. New York, Florida, Nevada, Hawaii, Georgia, and Virginia are at the forefront of this exciting shift in tourism, each of them contributing to a remarkable surge in visitors. These states are not only attracting tourists in droves but are also setting new standards for what makes a destination desirable. From iconic landmarks to vibrant cultures, they are revolutionizing how travellers experience the U.S. and reshaping the tourism industry in the process.

One of the most significant factors driving this tourism revolution is the continued growth of these states in attracting both domestic and international visitors. New York, with its iconic New York City, remains the undisputed leader in tourism. The city’s world-famous landmarks such as the Statue of Liberty, Times Square, and Central Park, alongside its bustling business and cultural scenes, continue to draw millions of tourists every year. In fact, New York is one of the top states to have seen tourism growth in the past few years, with increasing numbers of overseas visitors flocking to its vibrant urban attractions.

But New York is not alone in its dominance. Florida continues to be a major tourism hub, especially with its sunny beaches and renowned theme parks in Orlando. The state’s blend of natural beauty and family-friendly entertainment options, including the magical world of Disney, make it an attractive destination for families and adventure seekers alike. Cities like Miami offer a unique mix of cultural experiences, making Florida a state that offers something for everyone.

Similarly, Nevada, with Las Vegas as its crown jewel, draws international visitors with its famous casinos, world-class shows, and vibrant nightlife. Las Vegas has long been a beacon for entertainment seekers, and the city’s continued popularity highlights Nevada’s role as a leader in the U.S. travel industry. Additionally, Hawaii continues to be a top choice for tourists seeking tropical paradises. Its natural beauty, including pristine beaches and dramatic volcanic landscapes, alongside a strong international flight network, solidify its place as a favourite travel destination.

Not to be overlooked, Georgia has also made a significant impact in the tourism industry. Atlanta, Georgia’s largest city, is not just a major business hub but is also home to rich cultural attractions such as the Martin Luther King Jr. National Historic Site and the Georgia Aquarium. Similarly, Virginia draws travellers with its historical sites, picturesque coastlines, and proximity to Washington, D.C. These states have positioned themselves as leaders in the tourism sector, providing both local and international visitors with diverse experiences that cater to a wide range of interests.

In conclusion, New York, Florida, Nevada, Hawaii, Georgia, and Virginia have become synonymous with U.S. tourism success. They are not just drawing crowds but are also setting the stage for the future of travel. These states are transforming how we think about American tourism, combining entertainment, culture, and natural beauty to create destinations that are more popular than ever before. Their influence is growing, and as more travellers look to explore the U.S., these travel titans will continue to lead the way.

1. New York State: The Empire State of Culture, Business, and Iconic Landmarks

Top City: New York City

New York is the crown jewel of the USA when it comes to international tourism. According to the National Travel & Tourism Office (NTTO) via the International Trade Administration (ITA), New York State saw the highest number of overseas visitors in 2023, surpassing previous years. This includes a staggering 9.8 million international visitors in 2024 alone, with New York City (NYC) being the primary attraction. NYC welcomed approximately 9.5 million overseas travellers that same year, making it the top city in the USA for international tourism.

Why is New York City such a magnet for global visitors? The answer lies in its world-famous landmarks such as the Statue of Liberty, Times Square, Central Park, and the Empire State Building. These iconic sites, along with NYC’s vibrant cultural scene, theatre productions on Broadway, and immense business and financial hub, ensure that it remains a must-see destination for tourists from around the globe.

2. Florida: The Sunshine State with Beaches, Theme Parks, and Tropical Charm

Top Cities: Miami, Orlando

Florida is an unmissable destination for international travellers. In fact, it has consistently ranked as one of the top states for overseas visits. As of March 2025, the U.S. Travel Association confirmed that Florida continues to be the top destination for international tourists.

Orlando and Miami are Florida’s biggest tourist magnets. Orlando, home to Walt Disney World and other famous theme parks, attracts millions of families each year. Miami, with its picturesque beaches, art deco architecture, and international flair, draws visitors from all over the world, especially with its proximity to the Caribbean and Latin America. Florida’s abundance of sunshine, exotic appeal, and major international airports make it a top choice for overseas visitors seeking both relaxation and adventure.

3. California: A Coastal Dreamland with Hollywood Glamour and Scenic Wonders

Top Cities: Los Angeles, San Francisco

California is a major player in global tourism, regularly ranking among the top states for overseas visitors. In the past decade, it has consistently secured a spot in the top three states for international arrivals. With its captivating mix of natural beauty, diverse culture, and iconic entertainment industry, it’s easy to see why California is so popular with tourists.

Los Angeles is the epitome of entertainment, boasting the world-renowned Hollywood sign, Universal Studios, and the glamorous lifestyle of Beverly Hills. San Francisco, with its distinctive charm, draws visitors to the Golden Gate Bridge, Alcatraz Island, and its historical architecture. The state’s long coastline, rugged landscapes, and thriving arts scene provide a compelling draw for international visitors seeking both urban excitement and natural beauty.

4. Nevada: The Ultimate Destination for Entertainment and Adventure

Top City: Las Vegas

Nevada’s number one tourist attraction is undoubtedly Las Vegas. While official rankings for 2023 indicate that Nevada’s overseas visitors are substantial, it’s the desert oasis of Las Vegas that pulls in the largest number of international tourists. In 2010, the state ranked 4th among top U.S. states for overseas visitors, with over 2.5 million visitors. The numbers have only grown in subsequent years.

Las Vegas is a one-of-a-kind destination, offering everything from world-class casinos to spectacular shows, luxury hotels, and international conventions. The city’s vibrant nightlife, combined with its global appeal as a “destination city” for entertainment, ensures it remains an iconic travel destination for millions of international tourists each year.

5. Hawaii: A Tropical Paradise with Exotic Appeal and Natural Wonders

Top City/Region: Honolulu, O‘ahu

Hawaii’s allure lies in its tropical charm, stunning beaches, and rich cultural heritage. Though specific statistics for 2023/2024 are harder to come by, Hawaii remains a beloved destination for international visitors, particularly from Asia and Oceania.

Honolulu, the capital of Hawaii, is a major hub for international tourists seeking a tropical getaway. O‘ahu, with its pristine beaches, the famous Pearl Harbor, and volcanic landscapes, is one of the most popular islands for overseas visitors. Hawaii’s strategic location and easy international flight connections make it a top choice for those seeking relaxation, adventure, and breathtaking natural beauty.

6. Arizona: A State of Natural Wonders and Growing International Appeal

Top Cities/Regions: Phoenix, Grand Canyon Region

Arizona has seen impressive growth in international tourism, with a 23% increase in overseas visits in recent years. Visitors flock to Arizona for its natural beauty, including the awe-inspiring Grand Canyon, a UNESCO World Heritage site and one of the most visited national parks in the world. The state’s wide open spaces, red rock formations, and desert landscapes provide a unique experience that can’t be found elsewhere.

Phoenix, Arizona’s largest city, serves as a major gateway for international tourists, while the Grand Canyon region offers unparalleled outdoor adventures and unforgettable scenery.

7. Texas: A Diverse State with Major Urban Hubs and Cultural Appeal

Top Cities: Houston, Dallas, Austin

Texas may not always make the top five for overseas visitation, but it certainly ranks high when it comes to tourism expenditure and international arrivals. Major international airports in Houston, Dallas, and Austin make it a prime entry point for travellers.

Texas’s appeal lies in its vibrant culture, diverse landscapes, and booming cities. Houston, the fourth-largest city in the U.S., is a global hub for business and space exploration. Austin, known for its live music scene, and Dallas, with its modern architecture and historical significance, draw millions of tourists each year. Texas offers something for everyone, from big-city excitement to outdoor adventures, making it a top state for international visitors.

8. Georgia: Southern Hospitality Meets Global Connectivity

Top City: Atlanta

Georgia, with its rich history, Southern hospitality, and thriving international business scene, continues to attract millions of international visitors. Atlanta, the state’s capital and a major transportation hub, plays a key role in Georgia’s tourism draw. The city is known for its diverse cultural attractions, including the Martin Luther King Jr. National Historic Site, the Georgia Aquarium, and the World of Coca-Cola.

In 2023, Georgia saw a 5% increase in international arrivals, demonstrating its growing appeal as a travel destination. With its warm climate, rich history, and global connectivity, Georgia is a state that offers visitors a warm welcome and a wealth of attractions.

9. Tennessee: Music, Culture, and Southern Charm

Top Cities: Nashville, Memphis

Tennessee has witnessed a 15% increase in international arrivals in recent years, largely thanks to its rich musical heritage and cultural appeal. Nashville, the capital of Tennessee and the heart of country music, draws visitors from all over the world to experience its vibrant live music scene and historical landmarks like the Grand Ole Opry and the Country Music Hall of Fame. Memphis, known as the birthplace of rock ‘n’ roll, attracts fans of Elvis Presley and visitors eager to explore its deep musical roots.

With its iconic music scene, friendly locals, and cultural heritage, Tennessee continues to be a growing hotspot for international tourists.

10. Virginia: Historic Sites, Coastal Beauty, and Easy Access to Washington D.C.

Top City/Region: Virginia Beach, Williamsburg, Richmond

Virginia’s appeal lies in its rich history, picturesque landscapes, and proximity to Washington D.C. Historic sites such as Colonial Williamsburg, Monticello, and the Civil War battlefields draw history buffs, while the scenic beauty of Virginia Beach and the Blue Ridge Mountains offers something for nature lovers. Richmond, the state capital, is known for its role in American history and offers a wealth of museums and historical landmarks.

Virginia continues to be a popular destination for international visitors, thanks to its East Coast accessibility and cultural significance.

Tourism Growth Trends by State: 2023-2025

This table showcases the tourism growth across ten of the most popular U.S. states, focusing on the years 2023, 2024, and 2025 (up until October). It reflects the percentage increase in international arrivals to each state, as well as the key cities within those states that drive the most tourism. These insights provide a glimpse into how U.S. tourism is recovering and growing year-on-year, with states like Florida and New York continuing to attract substantial international visitors.

In conclusion, the United States remains one of the top global destinations, attracting millions of international visitors each year. The tourism growth trends across states like New York, Florida, and California demonstrate the immense appeal of American cities and natural landmarks. Tourism growth has been impressive over the past few years, particularly in 2023 and 2024, with states like Arizona and Tennessee seeing notable increases in overseas visitors. This consistent tourism growth highlights how key states in the U.S. have managed to maintain and expand their appeal in a competitive global tourism market.

New York, with its iconic attractions like the Statue of Liberty and Times Square, continues to draw the largest number of overseas visitors. Similarly, Florida, home to the world-famous theme parks and sunny beaches, is a consistent favourite. Other states, such as Nevada, Texas, and Georgia, offer a mix of urban sophistication, vibrant culture, and historical landmarks, ensuring they remain at the forefront of tourism growth.

The tourism growth observed in the U.S. indicates that international visitors continue to seek out the diverse experiences these states offer. Whether it’s the beaches of Hawaii, the natural wonders of Arizona, or the bustling streets of Los Angeles, the U.S. provides an unparalleled variety of destinations. As we move into 2025, these states are likely to experience continued tourism growth, driven by their unique offerings and global recognition.

Overall, tourism growth across the U.S. will continue to play a crucial role in the economy, with top states maintaining their positions as sought-after international destinations.