New York’s Times Square Explodes with Thrills: Two Exciting New Attractions Open in the Iconic Brill Building

Published on December 23, 2025

New York City’s iconic Times Square has just raised the stakes for entertainment with the opening of The Escape Game and Great Big Game Show at the renowned Brill Building. These immersive attractions are set to transform the heart of Midtown Manhattan into an even more exciting destination for tourists and locals alike. If you’re looking to add a dash of adventure to your New York experience, these two new attractions promise unforgettable, hands‑on fun for all ages.

An Exciting Evolution in New York’s Entertainment Landscape

Times Square is known for its bright lights, Broadway shows, and buzzing energy, drawing millions of visitors from around the globe each year. But now, this world‑famous district is taking it up a notch by introducing thrilling, interactive experiences that pull visitors right into the action. Located in the Brill Building, a landmark building with a rich history in New York’s music scene, these two attractions are a game changer for anyone seeking something more engaging than just sightseeing.

With these new offerings, Times Square is not just a place to watch the action but a place to be part of it. The addition of The Escape Game and Great Big Game Show adds a fresh layer of excitement to an already bustling district, ensuring that your New York visit will be anything but ordinary.

The Escape Game: Step Into the Ultimate Puzzle Adventure

Step into a world of mystery, teamwork, and problem-solving with The Escape Game at the Brill Building. This isn’t your typical tourist activity — it’s an experience that demands your full attention, strategy, and collaboration. Teams of up to eight people can choose from six themed rooms, each filled with challenging puzzles and interactive clues that lead you through a gripping story. Whether you’re rescuing a stolen treasure, escaping a prison, or navigating a cosmic crisis, every game is designed to immerse you in its world.

What makes The Escape Game stand out in the crowded Times Square scene is its focus on storytelling and cinematic design. Every room is carefully crafted with realistic sets and compelling narratives, creating an atmosphere that feels more like a Hollywood movie than an escape room. The experience lasts about 60 minutes, making it the perfect way to spend an hour with friends, family, or colleagues while exploring a more thrilling side of New York.

Visitors will find this location to be more than just a puzzle-solving exercise — it’s an experience of teamwork, suspense, and pure fun. Perfect for any group looking for something unique, The Escape Game is a must-visit for anyone in search of adrenaline-pumping excitement in the heart of Times Square.

Great Big Game Show: Compete, Laugh, and Win in NYC’s Most Fun Game Show

Looking for something that’s equal parts energetic and hilarious? Great Big Game Show brings the best of game show action to Times Square with a live, interactive experience where you and your group can become contestants. Imagine yourself stepping onto a game show set, complete with flashing lights, upbeat music, and a charismatic host. It’s your chance to compete in a series of mini-games, ranging from trivia and strategy to physical challenges.

This isn’t just about winning — it’s about having a blast with friends and family while testing your wits and agility. And because the games are constantly rotating, no two experiences are ever the same. The laughter is guaranteed, and the competitive spirit will keep you on your toes.

What makes Great Big Game Show stand out is its ability to mix physical, mental, and speed challenges, making it perfect for people of all ages. Whether you’re a trivia expert or someone who loves a good race, there’s something here for everyone. This is interactive entertainment at its best, and it’s all happening right in the heart of New York’s entertainment district.

Why These New Attractions Are a Game-Changer for Times Square

These two new attractions are more than just fun diversions; they represent the evolution of interactive tourism in New York City. With a growing demand for immersive and hands-on experiences, Times Square is adapting to stay ahead of the curve. Tourists now have the opportunity to not only observe the magic of NYC but to actively engage in it.

New York City has long been a hub for theatre lovers, shoppers, and cultural enthusiasts, but now, thanks to The Escape Game and Great Big Game Show, it’s positioning itself as a top destination for interactive entertainment. The ability to participate in fully immersive, puzzle‑based adventures and live game shows means that visitors are no longer just spectators — they are players in their own story.

And these attractions aren’t just for tourists. They also offer locals a fantastic way to enjoy a different side of the city. Whether you’re a New Yorker looking for a fun evening out or someone visiting for the first time, these interactive experiences offer a refreshing new way to explore Times Square beyond its well-known landmarks.

A Perfect Addition to Your New York Itinerary

If you’re planning to visit Times Square, make sure to carve out time for these new attractions. The Escape Game and Great Big Game Show offer the perfect complement to your Broadway show or shopping spree. Conveniently located in the Brill Building, they are easily accessible from the major subway stations and bus routes in Times Square.

Whether you’re traveling with family, friends, or colleagues, these interactive experiences provide quality entertainment that caters to all ages and group sizes. Each attraction brings something unique to the table, whether you’re a puzzle lover or a game show fanatic. And with their central location in one of New York’s busiest and most vibrant neighborhoods, they’re easy to fit into any itinerary.

The Brill Building: Where History Meets Modern Fun

The Brill Building, once known for its influential role in the music industry, has now become a beacon of modern entertainment. By housing these exciting new attractions, the building is once again proving its ability to adapt and stay relevant to the times. Now, it’s not just about the history of music but also about creating new experiences for the next generation of New York City explorers.

These additions to Times Square mark a bright future for interactive tourism in New York City. Visitors can experience the magic of immersive escape rooms and game show fun, creating memories that will last long after their trip ends. If you’re looking to explore New York in a whole new way, these two attractions are not to be missed.

Conclusion: Dive Into the Action in Times Square

If you want to experience Times Square like never before, make sure to check out The Escape Game and Great Big Game Show at the Brill Building. These attractions offer a fresh, exciting way to engage with New York’s vibrant tourism scene. They’re perfect for anyone seeking an interactive, thrilling adventure in the heart of one of the world’s most famous districts. Whether you’re a local or a visitor, these attractions are set to make your time in Times Square unforgettable.

Image: The Escape Game