Noëlia At LANDMARK Unleashes A Winter Fantasy In Hong Kong: Global Tourists Captivated By Interactive Wishes!

Published on November 21, 2025

Hong Kong, has the plan to impress the world over with the new Noëlia at LANDMARK: Joy Begins With Giving that is going to take place during the festive season. A period from 21 November 2025 to 1 January 2026 will see the LANDMARK ATRIUM turn into a magnificent winter village inspired by a French château, providing an experience that completely envelops through imagination, surprise and making donations to the less fortunate. This year’s display is indeed the biggest and the most extravagant Christmas installation ever at LANDMARK which is going to be a source of new and wonderful experiences for the tourists, families, and people who look for the holiday spirit.

A Magical Village of Wishes and Wonder

Noëlia, a legendary lakeside village said to awaken beneath winter skies, comes to life in the heart of Central. The centerpiece of the installation is Hong Kong’s largest interactive Wishing Lake, Lake Lumière. Visitors are invited to cast enchanted coins into the shimmering waters, dedicating their wishes to loved ones. As each wish is made, mystical guardians beneath the surface carry the sentiment into Noëlia’s magical realm, illuminating a 12-by-12-metre LED canvas that transforms the atrium into a sparkling dreamscape. The experience is designed to evoke a sense of hope and generosity, making it a highlight for both locals and international visitors.​

Thrilling Activities and Photo Opportunities

For those seeking excitement, the Starlit Slide offers an exhilarating 8-metre descent through the village, delighting both children and adults. The Festive Photo Studio by Don’t Lxxk Up, a trendy sensation from Korea, provides playful photo opportunities with Noëlia’s villagers, allowing guests to capture cherished memories. The village is filled with interactive features, including the Grand Chime, where playful gingerbread folk appear with every toll, and the Livres & Lumières bookshop, complete with a chimney puffing smoke into the crisp winter air. The Curious Courier’s hot-air balloons and the Floured & Frosted cake shop add to the whimsical charm, while a vintage-inspired sidecar photo spot invites families to share smiles and laughter.​

Artistry, Light Shows and Festive Merchandise

Theo’s Studio showcases Baccarat’s grand crystal chandelier, casting a warm glow over gift boxes, ornaments, and candles in signature red packaging. Nearby, the Silver Reverie window display by Christofle presents iconic silver collections, adding artisanal elegance to Noëlia’s streetscape. Every half-hour, a breathtaking light show envelops the entire landscape in a glittering cascade, celebrating generosity and imagination. A curated range of Noëlia-themed merchandise is available at The Gift Shop, allowing visitors to take home a piece of the village’s holiday charm.​

Charitable Giving and Rewards

Entry to the full Noëlia experience is ticketed, with all proceeds from stage passes and merchandise sales donated to SideBySide, a local charity dedicated to empowering and supporting youth in rehabilitation. This initiative adds a meaningful dimension to the festivities, encouraging visitors to give back while enjoying the magic of the season. Shoppers can also unlock Joyful Wishes Rewards, earning up to 5x BESPOKE Rewards Points and receiving shopping vouchers. Complimentary stage passes to Noëlia are offered to shoppers, making this year’s celebrations the most magical yet.​

Special Offers for Winter Wonderland in Central Visitors

LANDMARK’s partnership with the Hong Kong Tourism Board extends the festive spirit beyond the atrium. Visitors who make a purchase or participate in a workshop at Winter Wonderland in Central can enjoy a special HK50 USD discount on two or more stage passes at the Noëlia Gift Shop, upon presenting their receipt. This exclusive offer encourages tourists to explore both attractions, enhancing their holiday experience in Central.​

Attracting Global Visitors

The scale and creativity of Noëlia at LANDMARK are designed to attract tourists from across the world, offering a unique blend of interactive experiences, artistic displays, and charitable giving. The immersive light shows, thrilling activities, and photo opportunities create a festive atmosphere that resonates with visitors of all ages. The event’s focus on generosity and community spirit adds a heartfelt touch, making it a must-visit destination for anyone seeking a memorable holiday experience in Hong Kong.