Norse Atlantic Airways Increases Its Thai Network With Five New Routes From Europe To Bangkok And Phuket Set To Capitalize On Record-breaking European Tourism Growth

Published on December 12, 2025

Norse Atlantic Airways has expanded its Thai network with the introduction of five new routes from Europe to Bangkok and Phuket, strategically positioning itself to capitalize on the record-breaking growth in European tourism to Thailand. The country is currently seeing an increase in tourists, particularly from Scandinavian and UK markets, which coincides with this expansion. Norse Atlantic Airways intends to satisfy the growing demand for practical, effective travel options to Thailand, one of Asia’s most popular destinations, by launching direct flights from major European cities like Stockholm, Oslo, London, and Manchester. In addition to helping Thailand’s tourism sector during its busiest travel seasons, this action is anticipated to spur additional growth in the airline’s European passenger base.

Norse Atlantic Airways, the Norwegian-based carrier, has made a significant move by launching five new air links between Europe and Thailand, strengthening its position in the growing travel market to Southeast Asia. The airline’s new routes will connect key European cities to Thailand’s most popular tourist destinations, Bangkok and Phuket, aligning with the surge in European travelers flocking to Thailand for its warm climate, rich culture, and vibrant tourism offerings.

Increased Demand for Direct European Flights to Thailand

The new flights from Norse Atlantic Airways are set to meet the rising demand from European travelers looking to explore Thailand during the high tourist season. With its strategic timing, the airline’s expansion into the Thai market reflects the increasing popularity of Thailand as a top destination for European tourists, especially during the peak winter months.

The Tourism Authority of Thailand (TAT) has focused on promoting airline partnerships to boost international connectivity and drive tourism. As a result, airlines like Norse Atlantic Airways have taken note of the opportunity to capitalize on the growing interest in Thai destinations. The new routes are expected to contribute significantly to Thailand’s tourism revenue, reinforcing its position as one of the most sought-after destinations in Southeast Asia.

Five New Routes from Europe to Bangkok and Phuket

Norse Atlantic Airways began its expansion in October 2025 with three key European routes to Thailand, marking the start of its commitment to serve the growing demand for travel to Thailand. These included a Stockholm-Bangkok link, a London Gatwick-Bangkok connection, and a Manchester-Bangkok route. The airline’s flight service between Manchester and Bangkok is particularly notable, as it is the first-ever direct route connecting the two cities, offering travelers a convenient option to reach Thailand’s bustling capital.

Following the success of these new routes, Norse Atlantic Airways expanded further by launching two direct flights to Phuket, Thailand’s popular island destination. These routes include a Stockholm-Phuket service that began on December 5 and an Oslo-Phuket flight that launched soon after. Both flights operate once a week, offering travelers from Scandinavia easy access to the beautiful beaches and tropical climate of Phuket.

With a seating capacity of up to 338 passengers per flight, these routes are designed to accommodate the growing number of tourists from Europe, particularly from Scandinavian countries. The once-weekly services offer both leisure and business travelers a direct, efficient way to explore Thailand.

Growing European Interest in Thailand

The Scandinavian market has seen remarkable growth in recent years, with Thailand emerging as a top travel destination. Between January and December 2025, Thailand welcomed over 185,000 Swedish visitors, marking a 9.5% increase compared to the previous year. Similarly, over 104,000 Norwegian tourists visited Thailand during the same period, reflecting an impressive 13.1% rise. The combination of Thailand’s alluring attractions, such as its tropical beaches, rich history, and renowned hospitality, has made the country particularly appealing to European travelers.

In particular, Scandinavian tourists are drawn to popular destinations such as Bangkok, Phuket, Krabi, and Chiang Mai, which offer unique cultural experiences and opportunities to explore Thailand’s natural beauty. The ability to experience warm weather, local cuisine, and friendly hospitality is a significant draw for visitors from colder European climates.

Norse Atlantic Airways Strengthens Thailand’s Position as a Must-Visit Destination

The expansion of Norse Atlantic Airways’ network to Thailand underscores the rising demand for direct flights from Europe to this Southeast Asian hub. As the airline introduces new connections to Bangkok and Phuket, it not only taps into the growing European market but also strengthens Thailand’s position as a must-visit destination for international travelers.

In addition to Scandinavian countries, the airline’s new routes have been well received in the UK, one of the largest European markets for Thailand. The increase in direct flights is expected to reduce travel time and offer greater convenience for travelers looking to visit Thailand during the peak winter season, which is the high point for international tourism to the country.

The expansion of Norse Atlantic Airways also highlights the airline’s commitment to offering competitive and affordable options for travelers, with direct connections to key Thai destinations. This move is expected to enhance Thailand’s appeal as a year-round destination, with growing numbers of European tourists booking flights to explore the country’s vibrant culture, pristine beaches, and world-renowned hospitality.

Thailand’s Strategic Role in European Tourism

Thailand’s appeal is evident in the significant growth of European tourism in recent years, with continued investments in direct flight routes and promotional efforts by the TAT. The introduction of Norse Atlantic Airways’ new services is part of the broader effort to support the country’s tourism infrastructure and meet the increasing demand for air travel. As European travelers continue to seek exotic destinations, Thailand is poised to remain a dominant player in the global tourism landscape.

With more European tourists seeking direct flights to Thailand, the new routes from Norse Atlantic Airways provide the perfect opportunity to tap into this expanding market, supporting Thailand’s tourism industry and benefiting travelers eager to visit the kingdom.

Norse Atlantic Airways is expanding its Thai network with five new routes from Europe to Bangkok and Phuket, tapping into the record-breaking growth in European tourism to Thailand. This strategic move aims to meet rising demand and strengthen the airline’s presence during peak travel seasons.

As Norse Atlantic Airways expands its presence in the Thai market, the introduction of five new routes to Bangkok and Phuket will undoubtedly meet the rising demand for convenient and direct travel options. With Thailand’s appeal continuing to grow among European tourists, these new air links offer a seamless connection between two of the world’s most popular travel regions. As the winter season approaches, these new routes are expected to contribute significantly to Thailand’s tourism growth, enhancing its position as one of the top travel destinations in Asia.