Published on August 28, 2025
By: Rana Pratap
North Carolina joins with New York, Utah, Louisiana, Wyoming, Ohio, and Montana in witnessing a record surge in tourism, which also tells a compelling narrative of recovery and growth. North Carolina and New York are pushing tourism to new heights, while Utah and Louisiana continue to show strong demand. At the same time, Wyoming and Ohio are joining Montana and a multitude of other states in marking a record boom in tourism that underscores the resilience of both domestic and international travel. This skyrocketing boom showcases the renewed vigor with which travelers are arriving and the lengths to which destinations are going to outdo one another in competing for visitors.
The combination of North Carolina with New York and Utah serves the message loud and clear. Tourism’s growth is not confined to one region, but rather spread all over the country, as Louisiana and Wyoming give testimony to this success, adding Ohio and Montana. More destinations joined that expanding list, creating a network of success stories. The boost is not just statistical; it also has a considerable impact on employment, the recovery of local businesses, and the collective sense of pride within the community.
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The unprecedented surge in tourism last year highlighted a remarkable recovery after a prolonged period of instability. North Carolina, New York, Utah, Louisiana, Wyoming, Ohio, and Montana exemplify how resilient tourism is and how quickly it can rebound. There is still room for more states to join, and more lessons can be learned. The purpose of this report is to provide a comprehensive yet straightforward explanation of the boom so that readers can appreciate the reasons behind the achievement and its implications for the future.
United States tourism achieved a record high in 2024. After enduring years of global stressors, visitors returned in droves, triaging both well-known and off-the-beaten—path locations. Spending increased in numerous states, and tourism-linked employment surged. This economic boom was a result of solo travellers, families, and international tourists alike.
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Some states thrived on outdoor adventure, while others leaned on culture, history, and entertainment. Coastal states welcomed sun seekers and mountain regions experienced an influx of peace and adventure seekers. This diverse mix is a testament to how expansive American travel options are.
This economic boom was a significant driver of state and local economies by injecting billions of dollars to ease resident strain by funding services and infrastructure. The boom was not solely about enjoyment. For many communities, tourism transformed from a mere source of joy to a vital lifeline.
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North Carolina recorded extraordinary visitor spending of $36.7 billion in 2024, an increase of $12 billion from the previous year. This figure marked an increase in tourism spending in North Carolina. 71 counties recorded growth. This proves there is widespread growth from tourism across the state. Mecklenburg County led the spending with $6.4 billion followed by Wake County with $3.5 billion. This shows urban and rural areas contributed equally.
Even with Hurricane Helene hitting parts of the state in fall, the industry remained strong. People still flocked to the mountains, the beaches, and urban centers. The state’s offerings from the Blue Ridge Parkway to the Outer Banks were more than diverse enough to keep visitors coming. With smart local and recovery resilience, the tourism sector did not collapse—in fact, it continued to get stronger.
The strong growth in the tourism sector significantly increased the employment rate in counties like Stokes, Burke, and Gaston within the region, and these jobs help sustain families and communities. For North Carolina, tourism is not just visitors, it is building opportunity and pride at home.
Top Cities: Charlotte, Raleigh, Asheville, Wilmington
New York achieved one of the most remarkable years in tourism history. More than 315 million tourists visited the state in 2024, spending $94 billion, which is an increase of 6.7% from the prior year. This expansion was felt statewide, from the dazzling Times Square lights to the serene Adirondack trails.
The drivers behind New York’s visitors are quite obvious. People from all over the world flock to New York City for its unparalleled culture, cuisine, and shopping opportunities. New York’s appeal certainly extends beyond the city, as millions of travelers flock to Niagara Falls, the Hudson Valley, and even Long Island. Every one of them added to the impressive totals.
Tourism provided a substantially positive impact economically to businesses, as well as to the local communities in the form of taxes. Visitors provided over $11 billion in state and local tax revenue. This spending alleviates some of the financial drain for local citizens. These numbers illustrate the sheer importance tourism holds as a financial asset for New York.
Top Cities: New York City, Buffalo, Albany, Rochester
Utah’s strong tourism statistics were documented again in 2024. Out-of-state tourists provided approximately $1.2 billion in tax revenue to the state and local governments. Public services including education, infrastructure, and schools were funded by the visitors. Once again, tourism has proven vital for the revenue needs of the Beehive State.
The state is best known for its national parks. Utah contains Arches, Zion, and Bryce Canyon which are significant attractions for both international and domestic tourists. Other attractions like Park City’s winter sports, Salt Lake City’s culture, and Moab’s desert activities complete the package. This combination ensures that tourism is not limited to one season.
Tourism strengthens the local identity. Nearby communities gain directly from the spending and the jobs which support small businesses. Utah has managed to balance infrastructure and conservation by using tax payer spending to both develop and preserve natural spaces. This is the reason for the steady increase in the state’s tourism economy.
Top Cities: Salt Lake City, Moab, Park City, St. George
Louisiana had much to celebrate in 2024. The state recorded 44.5 million visitors, resulting in a total economic impact of $24.8 billion. After the challenging years the state went through, these numbers are a strong indication of a robust recovery for one of the culture capitals of America.
The surge in tourism was led by New Orleans with the Mardi Gras celebrations, jazz festivals, and the food culture attracting millions. Recovery was not limited to one city, as Baton Rouge, Lafayette, and Shreveport also experienced tourism increases which showcase the state’s rich tapestry of cultural and culinary tourism. Each community added to the overall growth.
The tourism sector sustains over 200,000 jobs in Louisiana, which include hotel, music, culinary, and tour guiding services. The tourism industry is intertwined with the state’s identity and economy. Louisiana continues to have a strong tourism industry as showcased by the 2024 results which builds on the state’s traditions and identity.
Top Cities: New Orleans, Baton Rouge, Lafayette, Shreveport
Wyoming continues to receive beneficial tourist attention as it tells a positive story in tourism during the year 2024. The number of visitors increased to 8.7 million, spending a whopping 4.9 billion dollars. For states with smaller populations, this tourism driven economic boom serves as a great positive impact. Wyoming’s tourism sector is one of the strongest as this sector continues to gain importance year after year.
Wyoming’s Grand Teton national parks are at the top of the visiting lists, with activities like wildlife viewing, hiking, and photography offered at the parks, it ensures that visitors keep coming back to places like Cody and Jackson. Spending in tourism has achieved remarkable growth with proven potential.
The funds that the guests spend, aids in the conservation of the wildlife in the parks in Wyoming. Spending in tourism aids in the maintenance of the parks as well as the wildlife, viewing the economy and the environment as one, stressing its importance and tourism is a fundamental necessity in Wyoming.
Top Cities: Jackson, Cheyenne, Cody, Casper
Montana’s recorded spending by out-of-state visitors soared to approximately $5 billion in 2024. Such an accomplishment illustrates the increased interest in the state as a travel destination. With its open spaces, mountain ranges, and quaint towns, Montana embodied the spirit and allure of outdoor adventure.
Key tourist attractions, such as Glacier National Park, the entrances to Yellowstone, and the cities of Bozeman and Missoula contributed significantly to the increase. Visitors came for an array of natural and cultural attractions. The cultural tourism offer was enhanced by festivals, breweries, and university towns.
Montana’s success demonstrates the potential of smaller states. With an appealing blend of authenticity and adventure, Montana uniquely positioned itself as a top destination for travelers seeking to experience something different from the overcrowded tourist paths.
Top Cities: Billings, Missoula, Bozeman, Helena
Tourism in Ohio surged as a surprise to many. The state garnered 242 million visits in 2024, with a projected economic impact of $57 billion. These figures, per Ohio’s Secretary of State, illustrate how tourism is not exclusive to coastal or mountainous states—and the Midwest is making itself known.
Major attractions such as the different sports and museums in Columbus, Cleveland and Cincinnati drew considerable attention. Also, the addition of the Rock & Roll Hall of Fame and Cedar Point amusement park provided considerable unique appeal. Even rural counties gained through agritourism, wineries, and rural nature escapes.
The equilibrium in tourism and travel-based business such as hospitality and service-focused business in Ohio’s metropolitan areas and other parts of the state demonstrates the state’s tourism strength. The pattern encompasses all small and midsize communities, and rural areas as well as metropolitan cities. Ohio tourism demonstrates the strong capacity of tourism to benefit every part of a state or region.
Top Cities: Columbus, Cleveland, Cincinnati, Toledo
Florida once again maintained its position as the nation’s tourism leader. The state set another record and welcomed over 142 million visitors in 2024. With a combination of theme parks and stunning beaches and nightlife alongside natural wonders, the state continues to be a dominant tourist destination.
Florida’s key pull factors in drawing travelers include the theme parks in Orlando, Miami’s cultural offerings, and the natural wonder that is the Everglades. The variety of offerings means that travelers of all kinds can visit. Children, together with families, couples, and solo travelers, all contribute to the growing number of visitors.
But, there’s still a long way to go. The growing tourism numbers poses a socio spatial challenge to manage the impacts of climate change and hurricanes. The state’s unquenchable allure ensures its top position on tourism rankings, for the foreseeable future, sustainable and balanced growth will be imperative in the long run.
Top Cities: Miami, Orlando, Tampa, Key West, Jacksonville
Visitor spending in 2024 was recorded at California $ 157 billion and supported over 1 million jobs. The state offered experiences ranging from the glamorous Hollywood to Napa Valley wines which drew travelers from all over the world.
The urban and countryside mix of the state still remains a big hit for international travelers. The urban draws Los Angeles, San Francisco, and San Diego, as well as outdoor adventures Yosemite, Death Valley, and the Pacific Coast Highway. The diversity of the state, along with its size, makes California a global travelers favorite.
The spending performance in California greatly impacts the rest of the US. This is due to the size of the tourism industry in the state. The growth of spending in California is a positive indicator of growth in the rest of the US. The travel boom confirmed that California is still the biggest spnding driver of travel in the US.
Top Cities: Los Angeles, San Francisco, San Diego, Sacramento, Santa Barbara
Tennessee’s visitor spending exceeded $ 31.7 billion alongside visitor numbers surpassing 147 million. The continued success of the state’s tourism can be attributed to music and nature.
Tennessee has always been known for their country roots and also home to the iconic Smoky Mountain. Apart from the mountains, Memphis and Nashville also contributed because of their historical tourism and food. Festivals and outdoor adventures were an icing on the cake.
Tennessee’s tourism also provides employment opportunities which helped out the economies of rural suburbs. The state also helped out smaller towns which emerged as an attraction for the state. The combined effect helped the Volunteer state reach its climax for 2024.
Top Cities: Nashville, Memphis, Chattanooga, Knoxville, Gatlinburg
In 2024, Virginia’s direct visitor spending reached 35 billion dollars, driven by the Coastal escapes, Civil War history, and wine trails. The cities of Richmond and Norfolk also contributed to the value.
New Jersey recorded the highest visitor spending to date with $ 50.6 billion dollars. Spending by visitors surged because of the Atlantic City casinos, Jersey Shore beaches, and urban attractions near New York. The state saw a strong recovery and diversification.
Michigan’s total impact posted 54.8 billion dollars. The revival of Detroit, tourism at the lakes, and the natural beauty of theUpper Peninsula contributed to the spending. The state illustrated how both cities and nature seasoned tourism, showing the reciprocal benefits of urban and nature tourism.
The increases in tourism for 2024 provided numerous insights. Firstly, areas with good infrastructure have better tourism recovery. The quick recovery of states like North Carolina, who received tourism dollars ever after suffering from massive storms, highlight the importance of infrastructure and readiness.
Particularly rural Ohio, as well as urban New York, demonstrated that a diverse range of attractions increases tourism. These states were able to receive visitors from all over, especially to the less populous regions. This is the secret of long term success.
Tourism helps in the collection of taxes that support vital infrastructure like schools, roads, and even the health systems; thus proving that traveling to enjoy is not the core of tourism. These advantages reach much further than the lodging and dining establishments.
The remaining concern is whether this unprecedented growth can be sustained. From climate change to inflation, there are still lingering threats. America’s diverse landscapes and cultures continue to inspire people from around the globe, and desire to travel is still strong.
Balancing promotional activities and protective measures will be critical for each state. Safeguarding a region’s identity and investing in sustainable infrastructure and workforce training will be priorities. Meeting customer expectations will dictate long-term outcomes.
If managed effectively, the growth prospects for the United States are astonishing. Local economies could expect a dramatic boost in funding for decades to come.
North Carolina joins New York, Utah, Louisiana, Wyoming, Ohio, Montana, and more in a skyrocketing record tourism boom in the US last year because strong domestic travel, growing international arrivals, and aggressive state marketing pushed visitor spending and arrivals to historic highs.
In 2024, the United States experienced an unprecedented boom in tourism, with North Carolina, New York, Wyoming, and Montana all achieving record numbers. Florida, California, and Tennessee retained their leading status, but Ohio and Michigan demonstrated surprising strength.
Beneath the numbers lie countless stories. People created and celebrated milestones, communities experienced stability, and jobs were created. Tourism encompasses a significant amount beyond leisure—it pertains to life, culture, and shared experiences.
As the industry moves forward and resets plans, the events and insights of 2024 will surely offer guidance. Tourism has once again proven its ability to impact economies and inspire. With the right strategies and thoughtful vision, this boom can be sustained, delivering advantages for all corners of the United States.
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Tags: New York, north carolina, Tourism news, US
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