North Dakota Travel Industry Alliance’s New Name And Vision Set To Boost Tourism And Hospitality in the State

Published on November 21, 2025

In a strategy that aims to stimulate the tourism of North Dakota, the Destination Marketing Association of North Dakota (DMAND) has changed its name to the North Dakota Travel Industry Alliance (NDTIA). This change of name is not only a new brand but also a new focus on the alliance of different industries that are contributing to the state’s tourism and hospitality sectors.

Tourism in North Dakota is a major driver of the state’s economy, ranking as the third-largest industry, and the rebranding aims to strengthen the industry’s collective voice. According to NDTIA President Julie Rygg of Visit Greater Grand Forks, the name change is designed to foster greater collaboration between tourism stakeholders.

The Need for a Unified Voice

The rebranding of the organisation is more than just a change of name, it’s an important shift in how the state’s tourism sector will move forward. Rygg explains that bringing together tourism, travel, and hospitality industries under one umbrella will provide a stronger, unified voice for advocating the interests of North Dakota’s tourism sector.

“The tourism and hospitality sectors touch so many industries. We felt that it was important to bring these industries together so we could better advocate for tourism and visitors in our community,” said Rygg. The rebranding reflects the growing recognition of the interconnectedness of these industries, which all play a vital role in driving the state’s economy.

A New Era for North Dakota Tourism

The new North Dakota Travel Industry Alliance is committed to broadening its membership, inviting a diverse array of businesses, organisations, and individuals from the state’s travel and tourism sectors to become part of the initiative. Rygg highlights that this expansion will bring more stakeholders together, which is crucial for ensuring the state’s tourism industry grows in a sustainable and well-coordinated manner.

As part of its vision, the NDTIA is currently in search of a management company or individual to help push the state’s tourism industry forward. This position is pivotal in taking the tourism alliance to the next level, ensuring North Dakota’s tourism strategies are aligned with the goals of local businesses, government agencies, and industry professionals.

Strengthening the State’s Economy

Tourism in North Dakota has long been one of the state’s most important economic sectors. With the third-largest industry in the state, the tourism sector generates millions of dollars in revenue each year. However, there is still room for growth. The NDTIA’s rebranding effort signals a new chapter that will not only focus on increasing the state’s tourism revenues but also improve the visitor experience in North Dakota.

The new alliance will work closely with local destinations, attractions, and hospitality providers to identify emerging trends in the tourism industry and align them with North Dakota’s unique offerings. This collaboration will ensure that the state’s attractions, including its national parks, historic landmarks, and cultural institutions, remain top-of-mind for both domestic and international travellers.

Tourism’s Role in North Dakota’s Future

In recent years, North Dakota’s tourism sector has seen an uptick in interest, particularly among those looking to explore less-travelled destinations. With its natural beauty, wide-open spaces, and rich cultural heritage, North Dakota has much to offer. The NDTIA’s rebranding will aim to further tap into these assets by working to increase awareness of North Dakota as a year-round travel destination.

Looking Ahead: Greater Collaboration and Innovation

The North Dakota Travel Industry Alliance’s revamped structure promises to bring innovation to the state’s tourism sector. With a united front, stakeholders can now work together to address the challenges faced by the industry, including attracting new visitors, retaining repeat guests, and adapting to shifting travel trends.

By fostering stronger relationships between tourism-related industries, the NDTIA is well-positioned to drive new strategies for growth. The new management team will also look at ways to further improve marketing efforts to attract tourists, with a focus on leveraging digital tools to showcase North Dakota’s diverse landscapes, unique events, and local communities.

A Strong Future for North Dakota Tourism

As the North Dakota Travel Industry Alliance moves forward under its new name and expanded vision, the future of tourism in the state looks brighter than ever. The rebranding is set to foster greater collaboration, promote North Dakota’s diverse tourism offerings, and provide a stronger voice for the state’s third-largest industry.

The NDTIA along with its members have worked together to put North Dakota on the map as a leading travel destination for those in quest of genuine experiences, adventure, and the stunning landscapes of the Great Plains. The more companies and institutions unite under the NDTIA’s logo, the more the alliance will be able to create the future growth of North Dakota’s tourism industry for many years.