North Dakota’s Bison World: A New Tourism Hub for Eco-Tourism and Cultural Education

Published on December 6, 2025

Bison World, an audacious new tourism development for Jamestown, North Dakota, promises to revolutionize the state’s tourism economy and provide a major boost to economic diversification. With the ability to host several thousand visitors annually, this one-of-a-kind cultural and entertainment park will not only pay tribute to America’s iconic bison but provide a boost for local businesses, jobs, and the tourism economy-particularly during the winter and year-round seasons.

A Strategic Investment in Tourism and Economic Diversification

On December 6, 2025, North Dakota’s officials underscored the importance of Bison World as part of the state’s broader strategy to diversify its economy through tourism. The park, which will be located near the bustling Interstate 94 corridor, offers a unique opportunity to combine eco-tourism, cultural heritage, and outdoor recreation—all within an easily accessible area. According to the North Dakota Department of Commerce, tourism is a key economic driver for the state, with 26.3 million visitors in 2024 contributing over $3.4 billion in spending. Bison World is expected to further amplify these numbers by offering a one-of-a-kind experience that draws visitors year-round.

The state has already done its homework on the financial viability of the project, with detailed research conducted by Apogee Attractions, the company behind the design of several renowned theme parks including Disney and SeaWorld. The project’s potential to boost the local economy and attract both national and international visitors is clear, and it’s supported by a robust financial analysis that confirms the sustainability of the venture.

Why Bison World Will Attract Thousands of Tourists to North Dakota

Bison World will feature an array of attractions, including educational exhibits about bison conservation, an amphitheater for live performances, and a variety of outdoor activities such as hiking, wildlife safaris, and winter-themed experiences. The park will also offer snow-related attractions like skating, ice sculptures, and even live reindeer during the winter months. This combination of entertainment, education, and natural beauty is expected to appeal to tourists of all ages, making it a major draw for families, adventure seekers, and those interested in unique cultural experiences.

The key differentiator of Bison World is its emphasis on sustainability and environmental education. The park will focus on promoting awareness about bison conservation efforts, while also providing an immersive experience in North Dakota’s vast natural landscapes. Visitors will have the opportunity to explore the region’s history, learn about the significance of bison to Native American cultures, and enjoy outdoor activities like bison safaris, all while supporting wildlife conservation efforts.

A Focus on Year-Round Tourism to Drive Economic Growth

One of the most significant impacts of Bison World will be its ability to draw visitors year-round. Traditionally, North Dakota’s tourism industry has been somewhat seasonal, with a peak in summer and winter months due to outdoor activities like hiking and skiing. However, with attractions like Bison World offering both summer and winter experiences, the state is well-positioned to extend its tourism season and increase visitor spending.

In addition to its outdoor attractions, Bison World will also cater to business tourism by providing venues for conferences and events, further contributing to its potential as a year-round destination. By creating a multi-season, multi-interest tourism hub, the park is expected to generate steady revenue throughout the year, boosting the local economy and providing a consistent source of employment for the surrounding communities.

Community Impact: Job Creation and Local Investment

The economic benefits of Bison World are not just limited to tourism revenues. The project is expected to create numerous jobs in hospitality, retail, conservation, and park operations, providing much-needed employment opportunities for local residents. The development of the park will also stimulate growth in related sectors such as construction, transportation, and local services.

Local businesses in Jamestown and surrounding areas stand to benefit from the influx of tourists. The estimated $100 million to $200 million in preliminary costs will generate investments that help revitalize the community and support sustainable business growth. Additionally, as more tourists arrive to explore Bison World, local hotels, restaurants, and shops will see an increase in traffic, further enhancing the economic impact of the project.

Government Support and Public-Private Collaboration

Bison World is a prime example of a public-private partnership that combines state support with private investment. Governor Kelly Armstrong and the North Dakota State Investment Board are crucial players in ensuring the success of the project. The North Dakota Legacy Fund, a sovereign wealth fund, could be tapped for investments in the park, further supporting the state’s commitment to sustainable economic development.

This partnership echoes successful models in other regions, such as Kentucky’s investment in the Kentucky Horse Park, which turned the state into a major tourism destination. With similar growth projections, Bison World aims to achieve a comparable impact for North Dakota, helping the state become a key player in the regional and national tourism market.

Creating a Lasting Legacy for North Dakota

Bison World is more than just a tourist attraction; it represents a long-term investment in North Dakota’s economic future. By promoting tourism, wildlife conservation, and local businesses, the park will help secure a legacy that benefits both the environment and the people of the state. As part of a broader strategy to diversify the economy, the development of Bison World demonstrates how tourism can contribute to long-term growth and sustainability.

With its unique blend of cultural education, eco-tourism, and family-friendly attractions, Bison World is set to become a major destination for travelers from across the country and around the world. The project’s focus on year-round tourism, sustainability, and community development ensures that it will have a lasting positive impact on North Dakota’s economy for years to come.

North Dakota’s Path to Tourism Success

Bison World presents an exciting opportunity for North Dakota to build on its tourism potential and attract a wide range of visitors. The project will focus on sustainable tourism, wildlife conservation, and community engagement and will contribute vastly to the economic benefits of the state while offering travelers a unique and enriching experience. As the state continues to diversify its economy and expand its tourism offerings, Bison World will play a crucial role in positioning North Dakota as a leading destination for eco-tourism and cultural exploration.