Northern Ireland Promotes Tourism Ireland Luncheon in Shanghai, Boosting its New Interest Among Chinese Tourists for Regional Offerings

Published on December 12, 2025

On December 12, 2025, Economy Minister Dr. Caoimhe Archibald attended an event in Shanghai as part of a strategy to increase tourism from China to Northern Ireland. As part of a Tourism Ireland business lunch, Minister Archibald spoke at an important event for Chinese travel executives and media representatives about Northern Ireland’s vision for a successful and sustainable tourism sector that is distinctive within the global market, and also within China.

As China represents an increasingly large source market for international travel, the luncheon offered an excellent opportunity to showcase what Northern Ireland has to offer as a unique destination for a source market with an ever-growing interest in traveling to Europe. According to Minister Archibald, travel to Northern Ireland is relatively easy and, within a couple of hours from arrival on the island, tourists can engage in a variety of activities, ranging from exploring the Causeway Coast to indulging either in Belfast or relaxing moments at inland waterways.

Highlighting Northern Ireland’s Unique Attractions for Chinese Visitors

Minister Archibald outlined the top reasons for Chinese tourists to choose Northern Ireland for their next travel experience. She noted the region’s award-winning visitor attractions, such as the iconic Titanic Belfast and the Game of Thrones Studio Tour, both of which have attracted significant international attention. The premium accommodation, historic gems, and the Michelin-starred restaurants further enhance the region’s appeal, offering visitors a mix of quality, authenticity, and exceptional hospitality.

“We offer something truly distinctive for Chinese visitors – from the spectacular Giant’s Causeway to the tranquil lakes of Fermanagh and the dramatic Mourne Mountains,” said Minister Archibald. “These experiences are not just beautiful; they’re unforgettable. I’m delighted to be with Tourism Ireland here in China to showcase the very best of what we have to offer, helping to grow the value of tourism across Northern Ireland.”

Strengthening Tourism Connections Between Northern Ireland and China

The event in Shanghai also served as an opportunity to foster deeper ties with China’s travel trade and media. Iris Wang, Tourism Ireland’s Manager for Asia, expressed excitement at welcoming Minister Archibald to the event and underscored the importance of such business luncheons in growing connections to the island of Ireland. She pointed out that Chinese visitors are eager to explore Ireland’s spectacular scenery, including UNESCO World Heritage Sites like the Giant’s Causeway, and to experience the country’s rich culture and famous hospitality.

“Events like this provide an excellent platform to highlight the wealth of experiences on offer and ultimately help to grow tourism business for the island of Ireland from China,” Wang said. By engaging directly with the Chinese market, Tourism Ireland aims to increase awareness of Northern Ireland’s attractions and strengthen its presence as a travel destination for Chinese tourists.

Tourism Growth and the Future of China-Northern Ireland Relations

China is a key source market for global tourism, and the growing interest in Northern Ireland is seen as an opportunity for sustainable tourism growth. The promotional efforts made during the Shanghai luncheon are part of a broader strategy to ensure Northern Ireland remains a top choice for Chinese travelers, who are increasingly looking for unique cultural experiences and scenic beauty abroad.

The promotion of Northern Ireland’s tourism aligns with China’s shift toward more experiential travel, with an increasing number of Chinese tourists seeking authentic cultural experiences beyond traditional sightseeing. By showcasing Northern Ireland’s rich heritage and world-class tourism offerings, the partnership between Tourism Ireland and the Economy Minister is set to drive future tourism growth from China, supporting long-term economic development and cultural exchange between the two regions.

Tourism Impact: Economic and Cultural Benefits

The rise in Chinese tourists visiting Northern Ireland will likely have a positive impact on the region’s tourism economy. As the Chinese market is known for its high spending power, an increase in Chinese visitors would benefit local businesses, particularly in hospitality, transportation, and tourism-related services. The influx of Chinese tourists would also contribute to the growth of sustainable tourism, with an emphasis on cultural heritage and eco-friendly practices that align with the broader global tourism trends.

Moreover, the cultural exchange fostered by these promotional efforts can benefit both Northern Ireland and China. As more Chinese visitors experience the culture and history of Northern Ireland, they will not only be enriched by the experience but also become ambassadors of the destination to others in China and beyond, helping to further strengthen the international profile of Northern Ireland as a premier cultural tourism destination.

Strengthening Northern Ireland’s Tourism Future

The collaboration involving Tourism Ireland and Minister Dr. Caoimhe Archibald in promoting tourism from Northern Ireland within China represents an integral milestone in enhancing Northern Ireland’s link with the Chinese market. The luncheon event at Shanghai served as an integral and vital platform within which Northern Ireland could have promoted its unique cultural offerings and reiterated Ireland’s commitment to developing a sustainable tourism sector.

As the numbers from China continue to increase, it will not be surprising to see Northern Ireland emerge as an even more prominent force within the global tourist industry as it welcomes Chinese visitors who want to experience all that it has to offer. As it continues to make efforts and market itself effectively, it will have no problem thriving as a destination among tourists from China.

Image Source: Tourism Ireland