Nova Scotia Joins Newfoundland, Labrador, New Brunswick, Quebec, Saskatchewan and Manitoba Set to Dominate Canada Travel with International Visitors from Mexico, Brazil, UK and France

Published on November 20, 2025

By: Tuhin Sarkar

Nova Scotia joins Newfoundland, Labrador, New Brunswick, Quebec, Saskatchewan, and Manitoba, all of which are set to dominate the Canada travel scene with an influx of international visitors from key source markets like Brazil, UK, France, and Mexico. These provinces are rapidly becoming top destinations for international tourists looking for unique experiences, rich cultural heritage, and stunning natural landscapes. Nova Scotia, in particular, with its rugged coastlines and vibrant culture, is positioned to attract even more visitors from across the globe.

As Newfoundland, Labrador, New Brunswick, Quebec, Saskatchewan, and Manitoba focus their tourism strategies on Brazil, UK, France, and Mexico, the expectation is a significant rise in international travel to Canada. These provinces are making bold moves to expand their tourism infrastructure and increase marketing efforts to target high-potential international markets. With Brazil and Mexico showing growing outbound tourism and the UK and France remaining strong sources of international visitors, these regions are positioning themselves to capture the attention of global travellers. The international visitors from these countries are expected to bring an influx of tourism dollars, boosting the local economy while showcasing the beauty and diversity of Canada’s lesser-known provinces. 2026 will be a crucial year for Nova Scotia, Newfoundland, and others as they leverage these markets to drive a global tourism boom.

The Summer 2026 Tourism Boom: A Game-Changer for Canadian Provinces

Canada’s tourism industry is on the verge of an explosive rebound, and the Summer 2026 season is poised to be the turning point. Provinces like Nova Scotia, Newfoundland and Labrador, New Brunswick, Quebec, Saskatchewan, and Manitoba are primed to not only recover from pandemic-related setbacks but also to outshine their international competitors. These regions, known for their untapped beauty and rich cultural experiences, are positioning themselves to lure international tourists like never before. From breathtaking natural landscapes to vibrant cultural festivals, these provinces are prepared to offer unparalleled travel experiences.

As global travel is on the rise and international flights are becoming more accessible, Canada’s lesser-known gems are starting to shine. But what makes Nova Scotia, Quebec, Saskatchewan, and their counterparts such irresistible travel destinations in 2026? The answer lies in their commitment to boosting international tourism, drawing visitors from the U.S., Europe, and emerging markets. In this article, we explore how these provinces are poised to lead the charge in the 2026 summer tourism boom.

Nova Scotia: A Coastal Jewel Ready to Unleash Its Full Potential in 2026

Nova Scotia has long been a well-kept secret in Canada’s tourism portfolio. However, 2026 is the year this East Coast gem is ready to explode onto the global scene. With its pristine beaches, vibrant cities like Halifax, and rich maritime heritage, Nova Scotia is prepared to attract international visitors in droves. According to the Conference Board of Canada, Nova Scotia’s international arrivals are expected to rise by a significant 10% by 2026, with a marked increase in U.S. and European travellers looking for unique coastal experiences.

Why is this the best time to visit Nova Scotia? Because the province is enhancing its infrastructure, focusing on sustainable tourism, and expanding air connectivity. Expect to see more international flights and cruise ships docking at its ports, bringing thousands of tourists each summer. Whether it’s the famous Cabot Trail, the stunning Cape Breton Highlands, or the world-renowned Peggy’s Cove, Nova Scotia is making bold moves to ensure it remains one of the most sought-after summer destinations.

Newfoundland & Labrador: Off-the-Beaten-Path Adventure Awaits You

Are you ready for a one-of-a-kind adventure? Newfoundland & Labrador is ready to welcome global travellers in a way it never has before. Known for its rugged terrain, rich Viking history, and vibrant Celtic culture, this province is poised to see a significant uptick in international visitors in 2026. As air travel becomes easier and more affordable, Newfoundland & Labrador’s unique appeal to adventure seekers and culture enthusiasts will become undeniable.

The province’s remote beauty, such as the Gros Morne National Park and the Labrador Coast, offers tourists an unparalleled opportunity to connect with nature. With Targeted marketing and expansion of tourism initiatives aimed at increasing international arrivals, Newfoundland & Labrador is positioning itself as a major destination for European and U.S. visitors. The upcoming years will witness Newfoundland & Labrador’s tourism industry skyrocket, as it continues to tap into its cultural and historical assets.

New Brunswick: Growing International Demand and Explosive Growth Potential

New Brunswick is often overshadowed by its bigger provincial counterparts, but its tourism potential in 2026 is undeniable. Home to the famous Fundy Bay, with the world’s highest tides, New Brunswick is attracting tourists looking for both outdoor adventure and cultural experiences. The Fresh Perspective Strategy 2026-2031 laid out by Tourism New Brunswick targets increasing international revenue to CA$3.7 billion by 2031. This ambitious goal includes bringing in more visitors from the U.S., Europe, and emerging markets like China.

Expect a surge in international travel, driven by New Brunswick’s iconic natural landscapes and expanding tourism offerings. With the rise of cruise ship tourism and a burgeoning reputation for eco-tourism, New Brunswick is quickly becoming an attractive international destination. 2026 will be a pivotal year as the province capitalizes on this trend, showcasing its uniqueness to the world.

Quebec: A Magnet for International Tourists and Cultural Enthusiasts

Quebec is already a powerhouse in Canadian tourism, and 2026 promises to be the year it cements its position as one of the world’s top travel destinations. Known for its rich cultural heritage, French-speaking history, and vibrant cities like Montreal and Quebec City, the province continues to capture the hearts of international travellers. Quebec’s international arrivals, particularly from France, Germany, and the U.S., are expected to grow by double digits, driven by its rich festivals, gastronomy, and historical landmarks.

The international source market for Quebec is vast, with more European tourists visiting Quebec’s charming streets and historic sites every year. For the 2026 summer season, Quebec will focus on promoting its world-famous events like Montreal’s Jazz Festival and Quebec City’s Winter Carnival to attract even more international tourists. Additionally, with direct flight connections from major cities worldwide, Quebec’s tourism industry is set to soar.

Saskatchewan and Manitoba: Canada’s Hidden Travel Gems with Unmatched Potential

While Saskatchewan and Manitoba may not yet rival the tourism powerhouses like Quebec or Ontario, both provinces offer unparalleled experiences that are quickly gaining traction on the global stage. From Saskatchewan’s expansive prairies to Manitoba’s serene lakes, these provinces offer pristine landscapes and unique cultural experiences that are poised to draw international visitors by the thousands in 2026.

Saskatchewan’s dark sky tourism and northern adventure packages are generating buzz, attracting international travellers seeking rare and authentic experiences. Manitoba is not far behind, with its Wildlife Sanctuaries and polar bear viewing tours. As Saskatchewan and Manitoba continue to develop their tourism infrastructures and expand their marketing efforts, international demand for these off-the-beaten-path destinations is expected to rise significantly in 2026.

Why 2026 Will Be the Year of Unstoppable Growth for Canada’s Tourism

Canada’s tourism industry is gearing up for unprecedented growth in 2026. From the majestic coastline of Nova Scotia to the rugged beauty of Newfoundland & Labrador, the cultural vibrancy of Quebec, and the unspoiled nature of Saskatchewan and Manitoba, these provinces are perfectly positioned to attract more international tourists than ever before. With targeted marketing, improved infrastructure, and a focus on sustainable tourism, Canada’s tourism landscape is set to explode.

The Summer 2026 tourism season will be a key milestone in this growth, as these provinces seek to capitalize on international interest. With the world slowly but surely returning to travel, Canada is poised to take full advantage of the booming international tourism market. From outdoor adventures to cultural festivals, there has never been a better time to plan your trip to these provinces.

Canada’s 2026 Summer Tourism Forecast: A Powerhouse of International Growth

Canada’s tourism industry is gearing up for an unprecedented summer in 2026, as provinces like Nova Scotia, Newfoundland and Labrador, Quebec, Saskatchewan, and Manitoba are ready to welcome international visitors in record numbers. These regions, each with unique cultural, natural, and historical offerings, are strategically positioned to capture a larger share of the global tourism market. From the scenic beauty of Nova Scotia’s coastlines to Quebec’s vibrant festivals, the 2026 summer season promises to be a game-changer for Canada’s tourism industry.

In this article, we dive into the key overseas source markets, uncovering trends from 2024, expectations for 2025, and projections for 2026. We’ll explore how Canada is prepared to leverage these markets to fuel growth, the challenges that may arise, and what each province is doing to ensure that they are ready to shine on the global tourism stage.

The Importance of International Visitors: A Snapshot of Canada’s Tourism Growth

Canada’s tourism landscape has seen significant changes in recent years. 2024 marked the recovery year for Canadian tourism, with international tourism spending reaching approximately CA$31.2 billion. However, the nation is not stopping there. Canada’s tourism strategy, particularly the “Canada 365” initiative, is driving an aggressive push to elevate international arrivals, especially from key overseas markets. For 2026, experts predict a continued recovery, with overseas arrivals increasing significantly, aided by a sharp rise in demand for international travel post-pandemic.

At the forefront of this push are provinces like Quebec, Nova Scotia, and Newfoundland and Labrador, which are set to benefit from stronger air connections, enhanced marketing, and a growing desire for more authentic and off-the-beaten-path travel experiences. With targeted marketing campaigns aimed at Europe, Asia, and the U.S., Canada is positioning itself as a top contender for summer tourism, driven by its diverse offerings and world-class attractions.

Top International Source Markets for Canada: Key Players in the 2026 Surge

United Kingdom: Canada’s Long‑Standing Favourite

2026 expectations for the United Kingdom suggest steady growth in international arrivals to Canada. With over 843,000 visitors from the UK in 2024, the UK remains one of the largest and most significant overseas source markets. With an anticipated growth rate of +8–10%, the UK’s love affair with Canada, particularly Quebec, will continue to thrive. British tourists are drawn to Canada’s historical ties, natural beauty, and vibrant cities like Montreal and Vancouver, making them a primary target for Canadian tourism stakeholders.

The emphasis on attracting British visitors will be boosted by direct flight routes and promotional campaigns highlighting Canada’s cultural diversity and outdoor adventure tourism. With 2026 on the horizon, UK visitor numbers to Canada are expected to exceed 1 million, helping to solidify Canada’s position as a must-visit destination for UK travellers.

France: A Key European Market with a Strong Cultural Connection

France continues to be one of the most lucrative overseas markets for Canada tourism. In 2024, France contributed significantly to Canada’s international arrivals, with over 642,000 visitors. By 2026, France is projected to see a +9% increase in visitor numbers, with an estimated 760,000 French tourists coming to Canada, particularly drawn to the country’s French-speaking Quebec province.

The relationship between France and Canada is deeply rooted in culture, language, and history, making French tourists eager to explore Quebec City, Montreal, and other French-speaking regions. The 2026 surge will likely be driven by continued growth in cultural tourism, gastronomy tours, and heritage-focused itineraries that celebrate the deep ties between the two nations.

Germany: Growing Demand from Central Europe

Germany, one of the most important European source markets, is expected to see steady growth in international arrivals to Canada in 2026. With 590,000 visitors from Germany in 2024, Canada has successfully leveraged the German market by focusing on cultural tourism and nature-based experiences, such as the Rocky Mountains and Eastern Canada’s coastal regions.

By 2026, the German market is expected to grow by +8–10%, with approximately 700,000 visitors coming to Canada. With Germany’s love for outdoor activities, hiking, and cultural immersion, Saskatchewan and Newfoundland and Labrador could become major attractions for German tourists seeking adventure and wilderness tourism.

India: The Rising Star in Long‑Haul Travel

In recent years, India has emerged as a major growth market for Canada tourism. In 2024, Canada saw 439,000 visitors from India, and by 2026, this number is expected to reach 520,000, driven by a +8% growth. The rise of India’s middle class and the growing appetite for international travel means that Canada will continue to be a top destination for Indian tourists looking to experience a new culture, outdoor adventure, and world-class attractions.

Toronto and Vancouver remain popular among Indian tourists, particularly due to the growing South Asian diaspora. With a focus on targeted marketing campaigns, visa facilitation, and direct flights, Canada is set to capture a larger share of the Indian outbound travel market in 2026.

Australia: A High‑Yield Market with Significant Growth Potential

Australia represents a smaller but high‑yield market for Canadian tourism. Although the 2024 figures for Australia are less substantial compared to other international markets, Canada is projecting a +12% increase in Australian visitors by 2026. This market is particularly valuable due to the high spend per visitor and the growing interest in Canada’s outdoor activities, ski resorts, and cultural experiences.

The Australian market’s strong affinity for adventure tourism, combined with Canada’s world-class ski resorts, wildlife experiences, and cultural festivals, makes it an ideal market for targeted promotions and customized itineraries. By 2026, Canada expects to attract approximately 280,000 visitors from Australia.

Japan and Asia‑Pacific: Tapping into Emerging Growth Markets

While Japan has not been one of Canada’s largest source markets, it is gaining significant attention as a high-potential market. With approximately 230,000 Japanese visitors in 2024, Canada is projecting a +12% growth by 2026, resulting in 260,000 Japanese visitors. Japan’s increasing middle class and rising interest in international travel are key drivers of this growth.

Beyond Japan, Asia‑Pacific (particularly countries like China and South Korea) is expected to be a significant source of international visitors. Canada’s strategic marketing and direct flight routes from major cities in the Asia-Pacific region are expected to generate a +12% increase in visitors, bringing an estimated 370,000 visitors to Canada by 2026.

Canada’s Tourism Strategy: Leveraging International Markets for Growth in 2026

Canada’s focus on international tourism for the 2026 summer season is clear. With a growing middle class in Asia, continued interest from Europe, and strong ties to North American markets, Canada is positioning itself to capture a larger share of the global tourism market. However, it will need to overcome several challenges, including:

• Air connectivity: Ensuring more direct flights from high‑yield international markets.
• Cultural marketing: Continuing to highlight Canada’s diverse offerings, from French‑Canadian heritage to adventure tourism.
• Tourism infrastructure: Strengthening infrastructure to handle increased visitor numbers, especially in less‑visited provinces.

By capitalizing on these opportunities, Canada’s tourism industry is well on its way to hitting new heights in 2026, with Nova Scotia, Newfoundland, Quebec, and other provinces poised to benefit from this surge.