Now, Equinox Hotels Unveils ‘The Sleep Lab’ with Dr. Matthew Walker to Revolutionize Sleep Tourism: Here is Everything You Need to Know

Published on July 18, 2025

Equinox Hotels, the hospitality vertical launched in 2019, finally launches The Sleep Lab in New York, an unprecedented hospitality experience that leverages data, science, and technology to help guests sleep better. The project, headed by neuroscientist Dr Matthew Walker, author of the bestseller Why We Sleep. This collaboration combines the art of luxury with the science of sleep to improve recovery, performance and longevity.

The Rise of Sleep Tourism

Sleep tourism is hot and The Sleep Lab is a huge step forward. It’s a great deal more than your basic hotel — and harnesses neuroscience to improve aspects of guests’ slumber that hotel rooms can ruin. Every aspect of the room itself — light, sound, temperature — has been painstakingly calibrated, following one degree of scientific separation from the circadian rhythm of Robert Smith.

Equinox is redefining what it means to rest, recover and relax with the announcement of the brand’s first-ever luxury sleep wellness experience, marrying high-performance sleep with the science of hotel design. This is a defining moment for hospitality, in which sleep is not just a function but an engineered luxury.

What Sets The Sleep Lab Apart?

More than just a place to sleep, the Sleep Lab. It’s all very immersive, a summation of everything we believe in, he said, the meeting of neuroscience-based rituals with the company’s own state-of-the-art sleep technology. Key features include:

1. With customizable temperature control, revolutionary Mattress Adapting Climate technology and a 30-60-90 minute sleep timer, you’ll receive consistent support and ideal cooling exactly where it is needed.
2. Custom Sleep & Wake Automation, customizing lighting, sound and temperature for your personalized internal body clock.
3. Science-run practices (like guided breathwork and curated soundscapes) to activate better sleep and relaxation.
4. THERMAL Stress Contrast therapy showers with both steam room and ice shower for rejuvenating power.
5. Travel-tested sleep devices that mean guests are ready to sleep better no matter where they are.

Both Research Aims will monitor sleep quality and outcomes, providing novel insight into the role that each component of the Sleep Lab has on enhancing rest and recovery.

Special Offer: Exclusive Partnership with Dr. Matthew Walker

It is the first time a hotel brand has worked with Dr. Matthew Walker, a leading sleep scientist from around the world, to use sleep science in a commercial hospitality context. Dr. Walker’s findings that sleep is crucial to health, memory and performance shaped The Sleep Lab’s methodology.

“Sleep is the greatest performance-enhancing drug that exists,” said Dr. Walker. Our goal is to offer guests more than simply a bed for the night, but rather a scientifically optimized space designed to enhance all aspects of their well-being.”

Equinox Hotels is redefining how we sleep during our travels by utilizing his expertise in every aspect of the sleep experience.

The Sleep Lab Rooms: Luxe and Science-y

The four-bedroom that guests can only sleep in has been kitted out to include all the tech features to give you a perfect nights sleep. Room rates begin at $1,700 per night, with a two-night minimum. It’s an ultra luxury experience that’s personalized, and goes beyond a standard hotel room to give people not just a sense of comfort, but a sense of overall well being.

Along with sophisticated sleep technology, the rooms are built to be a relaxing haven. The allgäuerlümmel® creates an environment that supports better, more relaxed sleep, and that is important for anyone who wants to regenerate and recharge.

What Guests Can Expect

Each guest who books a stay at The Sleep Lab will have an experience that is designed to improve performance and long range health. The customized sleep experience begins with a sleep consultation that addresses preferences and types of sleep that each person needs. Soft adjustments will then take your room and ideal temperature, light and sound levels into account so that you get better quality of sleep for longer.

From there guests are escorted through neuroscience-backed rituals — including breathwork exercises to lower stress and support relaxation. The addition of contrast therapy showers add to the experience, providing a stimulating yet healing ritual known to promote circulation and energy.

The Sleep Lab: The Future of Sleep Tourism

“Emissaries of Sleep: Sleep 1.0” Equinox Hotels The Sleep Lab won’t just usher in a new era of luxury sleep tourism – it will generate valuable data to continue advancing the science of sleep. With two research methodologies being employed to monitor the sleep quality of guests, this alliance will help establish a solid platform upon which to build more advancements in sleep optimization, which is ultimately designed to enhance the lives of both hotel guests and the greater wellness community.

Coordinate by TDC with two flowering sophistication as seen in their collaboration, is becoming increasingly popular within the luxury hospitality industry to offer scientifically-tailored experiences. There is now a new groundbreaking solution for travellers who want a more comfortable, rejuvenating sleep on their trips.

Sleep Lab Launch Details

Launch Date: July 8th, 2025

Exclusive Rooms Available: 4, from $1,700 a night (two-night minimum)

Venue: Equinox Hotel New York, USA

“Does Wellness the Best” Equinox is redefining the category of wellness travel with the integration of luxury accommodations and evidence-based sleep technology. This revolutionary breakthrough in sleep technology marks a decided paradigm shift in travel, turning sleep from a luxury into a high performance science.

Source Credit: www.hospitalitynet.org