Now, Running Culture Gains Traction in Jeju as Tourists Seek Active Travel Experiences

Published on December 12, 2025

Jeju Island is experiencing a unique trend in its tourism sector as an increasing number of travelers incorporate running into their itineraries. Known for its scenic landscapes, beautiful coastlines, and serene natural beauty, Jeju has become a haven not just for relaxation and sightseeing, but for outdoor fitness enthusiasts. Running has quickly gained popularity as a way to explore the island’s stunning terrain, transforming outdoor exercise into an essential part of the island’s tourism culture.

Jeju, South Korea’s southernmost province, is famous for its volcanic landscapes, including the iconic Hallasan Mountain, lush forests, and dramatic coastal cliffs. These natural settings provide the perfect backdrop for running, and as a result, the island is seeing more tourists incorporating running into their vacations. Whether it’s on the beaches, along mountain trails, or through Jeju’s picturesque countryside, visitors are finding new ways to experience the island while staying active.

Jeju’s Running Trails: A Perfect Fit for Active Travelers

Jeju’s diverse and varied landscapes make it an ideal destination for those who enjoy running in nature. The island offers a variety of running trails that cater to different fitness levels, from flat coastal roads to challenging mountain paths. These trails offer a chance for travelers to immerse themselves in Jeju’s natural beauty while enjoying a healthy activity.

One of the most popular running routes is along the Jeju Olle Trail, a series of walking and running paths that stretch across the island, offering stunning views of the coastline, forests, and volcanic rock formations. The trail, which covers more than 400 kilometers, is divided into multiple sections, making it accessible for runners of all abilities. Visitors can choose from routes that take them through peaceful countryside, past scenic beaches, and even up to the summit of Hallasan Mountain.

For those seeking a more relaxed experience, Jeju’s coastline provides plenty of scenic routes that run along the island’s beaches and seaside cliffs. The coastal roads are ideal for morning or evening runs, offering breathtaking views of the ocean and the distant volcanic peaks. The gentle sea breeze and tranquil surroundings make these routes particularly attractive to tourists looking for a peaceful and rejuvenating run.

Running Events and Festivals in Jeju

The growing running culture on Jeju Island is also supported by an increasing number of running events and festivals, which attract both local and international participants. One of the most notable events is the Jeju International Marathon, held annually in the fall. This marathon draws thousands of participants from around the world, making it one of the island’s biggest sporting events.

In addition to the marathon, Jeju also hosts smaller running festivals and fun runs, which encourage tourists to explore the island’s landscapes at their own pace. These events often combine fitness with tourism, allowing participants to experience the island’s beauty while being part of a larger sporting community. The popularity of these events has further embedded running into the island’s tourism culture, as more travelers are choosing to visit Jeju not only for leisure but for the opportunity to take part in these active experiences.

Jeju’s Growing Appeal as a Wellness Destination

The rise of running culture on Jeju Island also ties into the broader trend of wellness tourism, where travelers seek destinations that promote physical health, mental well-being, and relaxation. Jeju’s tranquil environment, combined with its natural beauty and outdoor activities, makes it an attractive destination for wellness-focused travelers. Many visitors are choosing to combine their vacation with health-oriented experiences such as yoga, meditation, and running.

In addition to running, Jeju’s wellness tourism offerings include various health resorts and spas, where visitors can rejuvenate after a long run. These wellness centers offer specialized programs that combine fitness routines with relaxation therapies, providing a holistic approach to well-being. After a day of running along the trails, travelers can unwind with spa treatments or enjoy a healthy meal at one of Jeju’s many restaurants that focus on organic and locally sourced ingredients.

Jeju’s growing reputation as a wellness destination is drawing not only tourists looking for a relaxing vacation but also those seeking an active, health-conscious travel experience. This shift toward combining fitness and tourism reflects the changing preferences of today’s travelers, who are increasingly interested in destinations that offer opportunities for both physical activity and mental rejuvenation.

Running as a Social Activity: Connecting with Locals

Running in Jeju has also become a way for visitors to connect with the local community. Many of the island’s running routes are popular with both locals and tourists, providing an opportunity for visitors to interact with the residents of Jeju. Running clubs and groups are becoming more common, with local runners and travelers coming together for group runs or informal races. These social running events foster a sense of camaraderie and community among participants, and they offer visitors a unique way to experience the culture of Jeju beyond the typical tourist attractions.

Local businesses have also adapted to the growing demand for running-related services, with new running shops, cafes, and fitness centers opening in popular areas around the island. These businesses cater to the needs of running enthusiasts, providing gear, refreshments, and post-run relaxation options.

The Future of Running Tourism in Jeju

As running continues to gain popularity among tourists, Jeju Island is poised to further establish itself as a leading destination for active and wellness-focused travel. With its diverse landscape, scenic routes, and a growing array of running events, Jeju is uniquely positioned to attract travelers looking for a destination that offers both physical activity and a chance to connect with nature.

In the coming years, it is expected that the running culture in Jeju will continue to thrive, with more international visitors flocking to the island to experience its world-class running trails, participate in marathons and running festivals, and embrace the island’s wellness-focused lifestyle.

Conclusion: Jeju as a Hub for Running Tourism

Jeju Island is becoming a key destination for runners and fitness enthusiasts, with its beautiful landscapes and diverse trails offering the perfect environment for outdoor exercise. The growing popularity of running in Jeju is a testament to the island’s ability to cater to a wide range of travelers, from casual joggers to serious marathoners. As the island continues to embrace wellness tourism, it is likely that running will remain a central part of the travel experience, attracting both local and international visitors looking to stay active and connected to nature.