NUMA Group Appoints Umberto Ottaviani as the General Manager for Italy

Published on July 19, 2025

NUMA Group, a leader in the hospitality sector known for its fully digitized platform, has made a major move in its strategic expansion with the appointment of new General Managers across key European markets. This shift is part of the company’s ongoing effort to scale its operations and improve regional leadership, ensuring that its technological-driven approach to hospitality continues to lead the industry. The newly appointed General Managers will oversee key regions, including Germany, Austria, Switzerland, Spain, Portugal, and Eastern Europe, positioning NUMA for continued success in 2025 and beyond.

This reorganization comes after a highly successful 2024, which saw NUMA make significant strides in Europe. The company’s rapid growth, marked by new expansions, strategic acquisitions, and strengthened partnerships, has laid the groundwork for an even more ambitious trajectory in the coming years. The appointment of these leaders demonstrates NUMA’s commitment to strengthening its presence across the continent while adhering to its signature technology-first approach.

A Regional Leadership Structure to Foster Growth

The new leadership appointments highlight NUMA Group’s focus on local market expertise. Each of the appointed General Managers will oversee operations in their respective countries, allowing NUMA to better serve the needs of local markets while maintaining its commitment to operational excellence. The company’s digital hospitality platform, which drives efficiency and enhances the guest experience, will continue to play a central role in its expansion plans.

In addition to the General Managers for the newly added markets, Umberto Ottaviani will continue to serve as the General Manager for Italy. Ottaviani has been instrumental in NUMA’s success in Italy, overseeing the expansion of the brand across key cities such as Rome and Milan. His leadership in Italy has helped NUMA establish a strong foothold in one of Europe’s most dynamic hospitality markets, and his continued leadership will be crucial as NUMA looks to expand its presence in Italy further.

By appointing leaders with deep local knowledge and operational expertise in each region, NUMA ensures that it can take advantage of market opportunities while staying true to its digital roots. This strategic reorganization supports NUMA’s goal of scaling its fully digitized hotel operations while maintaining a strong local presence in key European markets.

NUMA’s Vision for Digital-First Hospitality

The recent leadership changes are part of NUMA Group’s broader strategy to enhance its digital hospitality platform, which is built around cutting-edge technology designed to automate operations and improve guest experiences. By using AI to streamline processes such as check-ins, room service, and customer support, NUMA redefines modern hospitality by making it more efficient, convenient, and guest-focused.

With its new leadership team in place, NUMA is positioned to accelerate its technology development, focusing on both operational efficiency and the enhancement of the guest experience. The company’s proprietary platform has proven to be a game-changer in the industry, and with these new appointments, NUMA is poised to expand its influence even further.

As the company continues to scale its operations, the regional General Managers will play a key role in ensuring that NUMA’s digital-first approach to hospitality is implemented consistently across all markets. They will also be responsible for driving the company’s efforts to innovate in guest services, ensuring that NUMA remains at the forefront of the industry and meets the evolving needs of modern travelers.

NUMA Group’s Strong Financial Growth and Market Expansion

NUMA’s growth has been nothing short of remarkable. In 2024, the company reached a significant milestone by serving over 1 million nights and achieving more than 100% revenue growth compared to the previous year. With assets under management now exceeding €2.5 billion, NUMA has solidified its position as a leading force in the European hospitality market.

The company’s expansion into 36 European cities across 15 countries has allowed it to tap into diverse markets, offering travelers a modern, tech-enabled hospitality experience that is aligned with the changing demands of the industry. As the company looks toward 2025, it plans to continue its aggressive growth strategy, further expanding its footprint in both national and international markets. This will be supported by a combination of new hotel openings, partnerships, and acquisitions, all designed to strengthen NUMA’s market presence and provide unparalleled experiences for its customers.

A Technology-Driven Approach to the Future of Hospitality

At the heart of NUMA’s continued success is its proprietary technology platform, which has transformed the way hotels operate. By leveraging artificial intelligence (AI) to automate processes, NUMA is able to provide a seamless, efficient, and highly personalized experience for guests. From automated check-ins to AI-driven recommendations for local attractions, the technology platform enhances every aspect of the guest journey.

NUMA’s use of AI is particularly significant in its efforts to optimize hotel operations. By automating repetitive tasks, the company is able to reduce labor costs, increase operational efficiency, and create a more sustainable business model. This allows NUMA to pass on cost savings to its guests while maintaining high standards of service and hospitality.

In addition to operational efficiencies, NUMA’s platform enhances the guest experience by providing real-time information, personalized recommendations, and contactless services, all of which are increasingly important to modern travelers. As the demand for digital and self-service options continues to grow, NUMA is well-positioned to meet these demands and further solidify its leadership in the hospitality sector.

The Role of Regional General Managers in NUMA’s Growth Strategy

With the new leadership appointments, NUMA is ensuring that its operations are aligned with the unique needs of each regional market. The regional General Managers will be responsible for overseeing the day-to-day operations of the hotels within their assigned regions, ensuring that NUMA’s technology-driven approach is implemented consistently across all properties. They will also be tasked with driving the company’s local growth, developing partnerships, and enhancing the guest experience to meet the specific demands of each market.

These leaders will also play a key role in NUMA’s broader growth strategy by identifying new opportunities for expansion and driving initiatives that promote sustainability, innovation, and customer satisfaction. By focusing on both operational excellence and the guest experience, the regional General Managers will ensure that NUMA remains at the forefront of the industry as it continues to expand its digital-first hospitality platform.

The Future of NUMA Group: Scaling for Global Success

As NUMA Group continues its rapid growth, the company’s new leadership structure will be instrumental in ensuring that it can scale effectively while maintaining its commitment to innovation and customer satisfaction. With a strong leadership team in place, NUMA is poised to expand its digital hospitality platform, enhance its operational capabilities, and provide guests with an unmatched travel experience.

In the coming years, NUMA will likely continue to disrupt the traditional hospitality industry, leveraging technology to create a more personalized, efficient, and sustainable travel experience for guests. The company’s regional General Managers will play a crucial role in driving this transformation, ensuring that NUMA remains a leader in the digital hospitality space while meeting the diverse needs of travelers across Europe and beyond.

Conclusion: NUMA’s Strategic Vision for the Future of Hospitality

NUMA Group’s recent leadership appointments represent a critical step in the company’s ongoing efforts to expand and innovate within the European hospitality market. With a focus on digital-first solutions, operational excellence, and guest satisfaction, NUMA is poised to continue its growth trajectory in 2025 and beyond.

By strengthening its regional leadership team and reinforcing its commitment to technology and sustainability, NUMA is ensuring that it can meet the evolving needs of modern travelers while remaining a leader in the hospitality industry. As the company continues to scale, its focus on innovation, efficiency, and customer experience will be key drivers of its success.