NUMA Group’s First UK Hotel In Brighton Will Blow Your Mind : Find Out Why

Published on July 2, 2025

Brighton, located on the south coast of England, is now the latest addition to NUMA Group’s expanding portfolio. The Berlin-based hospitality company has announced the opening of its first UK property in this vibrant seaside town. The new location, a former MyBrighton Hotel on Jubilee Street, will be refurbished and transformed into a modern and innovative hospitality offering. This is part of NUMA’s wider UK expansion plans, as it seeks to bring its digital-first accommodations to more cities across the country.

Brighton, known for its rich cultural scene, iconic pier, and eclectic charm, offers the perfect setting for NUMA’s unique approach to hospitality. The refurbished building will feature 84 apartments with 172 beds, making it an attractive choice for both short and long-term stays. This move into Brighton signifies NUMA’s commitment to expanding its footprint in the UK, a country where it sees significant potential for its modern accommodation model.

A Strategic Expansion for NUMA Group
The opening of NUMA Group’s Brighton property is a significant milestone for the company as it continues to expand its reach within the UK. The company has already made a major mark in Europe, with a portfolio of 9,000 units spread across 36 cities in 15 European countries. Its locations span key cultural and tourist hubs like Berlin, Paris, Rome, Milan, Madrid, Barcelona, Oslo, Prague, and Vienna.

NUMA’s business model focuses on providing digitally optimized, modern accommodations designed to cater to the needs of both business and leisure travelers. Its offerings are particularly popular with the modern traveler, who values self-check-in processes, easy-to-use apps, and well-equipped apartment-style accommodations. The Brighton property, set to open in the summer of 2025, is designed to maintain these elements, with a focus on high-quality design and digital-first services.

Philipp Rohweder, Senior Advisor for Real Estate at NUMA Group, highlighted the significance of the new Brighton location in the company’s strategy: “Brighton, with its vibrant cultural scene and coastal charm, is a perfect fit for NUMA’s innovative hospitality model. As a favorite destination for both domestic and international travelers, Brighton strengthens our footprint in the UK and demonstrates our commitment to bringing modern, digital-first accommodations to the country’s most exciting locations.”

Why Brighton?
Brighton has long been a favorite destination for both domestic travelers and international visitors. Known for its diverse cultural offerings, thriving arts scene, and status as a major seaside resort, Brighton attracts millions of visitors each year. The city is particularly popular among tourists seeking a weekend escape from London or a culturally rich getaway by the sea. Its proximity to London (just 50 minutes by train) also makes it an ideal location for visitors looking for easy access to the capital while enjoying a more relaxed, coastal environment.

Brighton is renowned for its welcoming atmosphere, and this new addition by NUMA is sure to complement the town’s hospitality offerings. The refurbished apartments are expected to offer a high standard of comfort, allowing visitors to experience modern luxury in an inviting, relaxed environment. Whether visiting for a weekend or a longer stay, NUMA’s new property aims to cater to all types of travelers, from tourists to business professionals.

For NUMA, the town’s growing popularity as a hub for both leisure and business travelers makes it an ideal location for its first property in the UK. As part of its overall UK expansion strategy, NUMA is targeting other major cities, including London, Manchester, Bristol, Belfast, Edinburgh, and Glasgow, with plans to open additional properties across the country in the coming years.

NUMA’s Unique Hospitality Model
NUMA Group’s business model revolves around providing high-tech, self-service accommodations that appeal to modern travelers. The company prides itself on offering spaces that feel both welcoming and functional. Each unit in the Brighton property will be designed with a focus on sleek interiors and practical layouts, with high-tech features designed for ease of use, including self-check-in kiosks, smart TVs, and digital concierge services. For guests looking for a more personalized experience, NUMA also provides tailored recommendations for local dining, entertainment, and experiences through its digital platforms.

This new property is set to follow the same format as NUMA’s other successful European properties, where visitors enjoy the convenience of apartment-style accommodations with all the amenities of a hotel. Each apartment will feature a fully-equipped kitchen, allowing for a more independent stay, but with access to NUMA’s curated experiences and services. The digital-first approach ensures that guests can enjoy a hassle-free stay with flexible check-in, easy access to hotel services, and an emphasis on convenience.

Expanding NUMA’s UK Portfolio
As part of its ongoing expansion, NUMA Group plans to continue increasing its presence in the UK. The Brighton property is just the beginning, as the company looks to secure additional sites in cities like London, Manchester, and Bristol, where demand for stylish, digital-first accommodations is high. With the rise of the hybrid working model, where more people are choosing to work remotely, NUMA’s aparthotel model is proving to be a popular choice among travelers seeking both comfort and flexibility.

NUMA’s innovative approach to accommodation is rapidly gaining traction in Europe, and its entry into the UK market signifies the company’s commitment to making high-quality, modern lodging more accessible to a wider audience. By blending contemporary designs with smart technology and thoughtful service, NUMA is shaping the future of hospitality for a new generation of travelers.

Conclusion: A Bright Future for NUMA in the UK
With its first property in Brighton, NUMA Group has set its sights on becoming a major player in the UK hospitality market. The company’s commitment to offering digitally optimized, stylish accommodations in some of the UK’s most exciting cities promises to reshape the landscape of modern travel. As NUMA continues to expand, it will undoubtedly bring fresh, innovative concepts to the UK, attracting both domestic travelers and those from around the world looking for a new way to experience British cities.

(Source: NUMA Group, Brighton Tourism, UK Government, Tschuen Collection, Visit Brighton, UK Hospitality Association.)