Sri Lanka and More to Unite at ITB India 2026, Setting to Bring Global Travel and Tourism Leaders to Mumbai

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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August 19, 2026 20:02 GMT+5:30

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Sri Lanka and More will Unite at ITB India 2026, Setting Mumbai to Bring Global Travel and Tourism Leaders together for major deals, partnerships and opportunities across India and South Asia.

ITB India 2026 will take place from 1 to 3 September 2026 at the Jio World Convention Centre in Mumbai, bringing together more than 100 exhibitors, over 3,000 attendees and more than 400 high-quality buyers, while connecting international destinations and businesses with India’s rapidly expanding travel and tourism markets.

Why Is ITB India 2026 Important for Global Travel and Tourism?

ITB India 2026 is preparing to strengthen Mumbai’s position as a major meeting point for the international travel industry when the fourth edition of the business-to-business exhibition opens from 1 to 3 September, creating a focused platform where destinations, suppliers, buyers and decision-makers can develop partnerships across leisure, corporate travel, MICE and travel technology. The event is expected to welcome more than 100 exhibitors and over 3,000 participants from around the world, demonstrating the growing importance of India and South Asia for global tourism businesses seeking stronger access to outbound and domestic travel opportunities.

The three-day event at Mumbai’s Jio World Convention Centre will place business development at the centre of its programme, with pre-scheduled appointments, networking opportunities and professional discussions designed to connect exhibitors directly with buyers and travel trade specialists from India and neighbouring South Asian markets. With tourism companies increasingly competing for the attention of Indian travellers, ITB India provides an opportunity for international and domestic businesses to present destinations, products and services to a market that is becoming increasingly influential across the wider global travel landscape.

Who Will Exhibit at ITB India 2026?

The exhibitor community is expected to represent a broad cross-section of the travel and tourism economy, including hotels, hotel chains, resorts, villas and spas, alongside travel agents, tour operators, destination management companies, online travel agencies and travel management companies. Airlines, airports, airline alliances, cruise lines, rail operators and car rental businesses are also included within the official exhibitor profile, ensuring that the event covers major parts of the travel supply chain rather than concentrating on a single sector.

Tourism boards, national tourism organisations, convention and visitors bureaux, event management agencies, MICE service providers and professional conference organisers are expected to add a strong destination and business events dimension, while travel technology companies will showcase areas ranging from booking and reservation systems to payment, distribution, hotel and transport technology. This broad structure means ITB India can serve businesses targeting leisure tourism, corporate travel and meetings markets simultaneously, giving participants access to multiple commercial sectors under one roof.

Which Countries and Regions Are Connected to the Event?

ITB India’s published exhibitor material shows an international geographic mix spanning South Asia, Southeast Asia, Europe, Northeast Asia, Africa and South America, highlighting the event’s role in connecting India with established and emerging tourism markets across several continents. The available exhibitor geographic breakdown does not yet provide a final named country-by-country roster for the 2026 edition, but it confirms that international participation extends well beyond the Indian market and includes exhibitors representing multiple global regions.

The buyer programme has an especially strong South Asian focus, with India at its centre alongside buyers connected with Bangladesh, Bhutan, Nepal and Sri Lanka, while ITB India says it reaches decision-makers from tier one, tier two and tier three cities across the region. This creates a significant opportunity for tourism destinations and travel companies hoping to reach a geographically diverse group of professionals with purchasing influence across outbound, domestic, leisure, corporate and MICE travel.

How Many Buyers and Visitors Are Expected?

Official 2026 event figures project more than 100 exhibitors, more than 400 buyers and more than 3,000 attendees, with the organiser describing the show as a gateway to the rapidly growing Indian and South Asian travel markets. More recent exhibitor information also promotes connections with over 600 pre-qualified buyers, suggesting that the organiser is seeking to expand its buyer network as the September event approaches, although the 400-plus figure remains the stated projection in the official event-at-a-glance material.

The expected audience will include travel procurement professionals, senior executives, travel agents, destination management companies, event planners, meeting planners, incentive specialists, professional conference organisers and other industry professionals, while ITB India says 80% of its attendees are decision-makers. Its matchmaking approach is particularly important because exhibitors and qualified buyers can participate in pre-scheduled appointments, helping companies move beyond general networking towards more targeted discussions, negotiations and potential commercial agreements.

What Does ITB India Mean for the Future of Travel?

ITB India’s growing scale reflects a broader shift in the international travel industry, as destinations and suppliers increasingly look towards India and South Asia for future visitor growth, commercial partnerships and tourism investment opportunities. By bringing together leisure, MICE, corporate and technology sectors, the Mumbai event creates a business environment where tourism organisations can explore changing traveller demand while also identifying practical opportunities in distribution, connectivity, accommodation, experiences and digital transformation.

For global tourism boards and travel brands, the value of the exhibition lies in direct access to buyers who are actively sourcing destinations, products and packages, while Indian and South Asian companies gain exposure to international suppliers and new business opportunities. As the travel sector continues to become more interconnected, events such as ITB India can help accelerate cross-border partnerships and ensure that tourism businesses are better positioned to respond to changing consumer expectations and expanding international demand.

What Does Anup Kumar Keshan Say About ITB India 2026?

“ITB India 2026 represents an exciting and highly positive opportunity for the global travel and tourism industry because it brings international destinations, innovative suppliers and influential South Asian buyers together at a time when India’s importance in global travel continues to rise. Mumbai will provide an outstanding setting for meaningful business discussions, stronger partnerships and fresh tourism opportunities, while the event’s focus on leisure, MICE, corporate travel and technology reflects the full diversity of today’s industry. With more exhibitors, thousands of attendees and an expanding buyer network, ITB India has the potential to create valuable connections that support sustainable growth, encourage innovation and help travel businesses confidently shape their future in one of the world’s most dynamic markets.”

Sri Lanka and More are set to Unite at ITB India 2026, bringing a powerful global travel and tourism gathering to Mumbai from 1 to 3 September. The event is Setting the stage to Bring international destinations, exhibitors, buyers and industry leaders together. Meanwhile, ITB India expects more than 100 exhibitors, 400-plus quality buyers and over 3,000 attendees. Sri Lanka joins India, Bangladesh, Bhutan and Nepal among the key South Asian buyer source markets. Therefore, the exhibition could unlock fresh partnerships and business opportunities. Global Travel and Tourism Leaders will explore leisure, MICE, corporate travel and technology opportunities in Mumbai.

Sri Lanka and More will Unite at ITB India 2026 as Mumbai prepares to Bring Global Travel and Tourism Leaders into one major business marketplace. Setting the event apart is its strong combination of international exhibitors, South Asian buyers and opportunities across multiple travel sectors. With more than 100 exhibitors and over 3,000 expected attendees, ITB India could become a crucial meeting point for tourism partnerships and future business growth. Furthermore, the participation of buyers from Sri Lanka, India, Bangladesh, Bhutan and Nepal strengthens its regional importance. Ultimately, ITB India 2026 positions Mumbai at the centre of global travel and tourism conversations.

Frequently Asked Questions

When is ITB India 2026 taking place?

ITB India 2026 will be held from 1 to 3 September 2026 at the Jio World Convention Centre in Mumbai, India.

How many exhibitors are expected at ITB India 2026?

The official projection is more than 100 exhibitors representing multiple travel and tourism sectors.

How many visitors and attendees are expected?

ITB India 2026 is expected to attract more than 3,000 attendees, including exhibitors, buyers, trade visitors and industry professionals.

Which regions are represented by exhibitors?

Published event material identifies exhibitors connected with South Asia, Southeast Asia, Europe, Northeast Asia, Africa and South America, although a final named country-by-country exhibitor list has not yet been publicly established in the available official material.

Who should attend ITB India?

The event is designed for professionals across leisure travel, tourism, MICE, corporate travel and travel technology, including travel agents, tour operators, tourism boards, hotels, airlines, event planners, destination management companies and travel procurement specialists.

ITB India 2026 Official Event Information