Ocala Joins Orlando, Tampa Bay, Jacksonville, Miami and Other Popular Cities in Florida Experiencing Massive Tourism Boost with Visitor Spending Tax Revenue and Economic Contribution

Published on December 13, 2025

By: Tuhin Sarkar

Ocala joins Orlando, Tampa Bay, Jacksonville, Miami, and other popular cities in Florida experiencing a massive tourism boost. The city’s tourism industry has seen a dramatic rise, with visitor spending reaching new heights and contributing significantly to the local tax revenue.

This increase in tourism has not only benefited local businesses but also provided a substantial economic contribution to the region. As Ocala joins other major Florida cities in this upward trend, the local economy continues to thrive from the influx of tourists who come for its unique blend of equestrian heritage, natural beauty, and outdoor activities.

With increasing visitor numbers and rising tax revenue, Ocala is solidifying its place as one of the state’s most exciting emerging destinations. As the tourism sector grows, Ocala is set to become an even more integral part of Florida’s vibrant tourism landscape.

Florida has cemented its place as the crown jewel of U.S. tourism, with a record-breaking 75 million visitors in 2024, generating billions in economic impact. The state is leading the pack, driven by its world-renowned attractions, stunning beaches, vibrant cultural scene, and unbeatable weather. But the most jaw-dropping part?

The growth!

Florida’s tourism industry is booming, and every major city is seeing massive boosts in visitors, tax revenues, and economic contributions. Let’s dive deep into the extraordinary tourism trends of Florida’s cities, from the theme park capital of Orlando to the pristine shores of the Gulf Coast.

Ocala, Florida: A Rising Star in the Sunshine State’s Tourism Landscape

Ocala, Florida, known as the “Horse Capital of the World,” is quickly becoming one of the most attractive destinations in the Sunshine State. In recent years, the city has experienced a surge in tourism, with visitor numbers and economic impact setting new records. The area’s rich equestrian culture, stunning natural attractions, and diverse activities have turned Ocala into a must-visit destination for travelers seeking a mix of adventure, relaxation, and cultural experiences.

Tourism Growth and Economic Impact

According to the latest data from the Ocala/Marion County Visitors and Convention Bureau, Ocala welcomed approximately 1.4 million visitors in the past year, generating a staggering $1 billion in total economic impact. Visitors spent over $682 million on accommodations, dining, entertainment, and transportation. This increase in visitation reflects the city’s appeal as a vacation destination for both Floridians and out-of-state tourists. The rise in tourism has had a positive effect on local businesses, with hotels, restaurants, and retailers experiencing increased demand.

Tourism also plays a crucial role in saving local residents money. The Tourism Development Tax (TDT), a 4% tax collected on short-term accommodations, has generated millions in revenue, directly benefiting local governments and taxpayers. In FY 2022-2023, the city saw a record-setting $5.3 million in TDT revenue, a clear indication of the growing demand for lodging and tourism-related services in the area.

Key Tourism Drivers

Ocala’s tourism appeal lies in its unique blend of attractions. The city is globally recognized for its equine industry, with over 900 thoroughbred farms and world-renowned events such as the Ocala Breeders’ Sales and various equestrian competitions. These events attract thousands of visitors every year, who come to witness the skill and beauty of competitive horses and riders.

In addition to its equine attractions, Ocala is home to some of Florida’s most beautiful natural sites. Silver Springs State Park, one of the state’s oldest and most famous natural springs, is a key draw for visitors seeking outdoor adventure. The park’s crystal-clear waters are perfect for kayaking, wildlife watching, and enjoying the peaceful surroundings. For nature lovers, Ocala National Forest provides miles of hiking trails, camping sites, and opportunities for wildlife viewing.

Visitor Demographics and Spending Patterns

The typical visitor to Ocala is someone who enjoys a slower pace of life, with a focus on outdoor recreation and cultural experiences. The city attracts visitors primarily from within Florida, with a significant number coming from nearby states such as Georgia, New York, and North Carolina. Visitors tend to be older, with a median age of around 51 years, and have relatively high household incomes. Many visitors come for family vacations, to attend equestrian events, or to explore the city’s many parks and natural springs.

Orlando: The Thriving Capital of Fun and Family Entertainment

Orlando, the heart of Florida tourism, continues to break records and set new benchmarks. Home to iconic destinations like Walt Disney World, Universal Studios Orlando, and SeaWorld, the city attracted 75.3 million visitors in 2024 alone (visitorlando.org). This staggering figure reflects an increasing appetite for family fun, thrilling rides, and immersive experiences. Orlando is not only a leader in domestic tourism, but it also attracts millions of international tourists, further cementing its place on the global tourism map.

Visitor spending in Orlando was estimated at over $75 billion, making it not just a top destination but also a powerhouse of economic activity. With an average hotel occupancy rate of 71.6% (visitorlando.org), the city’s hotels continue to welcome guests from around the globe, while its airport, Orlando International, handles more than 57 million passengers annually. Orlando’s tourism infrastructure is clearly built for success, and its impact on Florida’s economy is irrefutable.

Tampa Bay: A Rising Star in Florida’s Tourism Landscape

Tampa, home to the breathtaking Busch Gardens, luxurious beaches, and a burgeoning food scene, saw 28.2 million visitors in 2024. These visitors poured an astonishing $6.0 billion into the local economy, propelling the region to new heights. $70 million in Tourism Development Tax (TDT) revenue alone in 2024 (visittampabay.com) illustrates the region’s importance as a prime tourism hub. Not only is Tampa attracting leisure tourists, but it is also a growing force in the conference and convention sectors. With numerous international events and festivals like Gasparilla, Tampa is attracting high-spending visitors from all over the world.

Miami and Miami Beach: The Allure of Sun, Sand, and Sophistication

From Miami Beach’s golden sands to the vibrant nightlife and cultural vibrance of downtown Miami, this region stands out as one of Florida’s most prestigious tourist destinations. Miami welcomed millions of visitors in 2024, thanks to its unparalleled combination of beaches, high-end hotels, and internationally renowned shopping destinations. The region’s luxurious appeal drew a significant chunk of Florida’s international tourists, making it one of the busiest tourist corridors in the state (visitflorida.com).

Miami’s cruise port, PortMiami, remains the busiest in the world, with hundreds of thousands embarking on Caribbean adventures each year. But it’s not just cruises; the city’s convention and festival calendar, including events like Art Basel and Miami Music Week, continues to drive impressive growth. In fact, Miami’s impact on Florida’s economy is hard to measure in simple figures. Still, with the global appeal it draws, the city remains the economic powerhouse of the Sunshine State.

Fort Lauderdale: Gateway to the Caribbean and Beachfront Bliss

Fort Lauderdale is Florida’s booming gateway to the Caribbean, and its tourism numbers reflect this. Known for its sprawling beaches, vibrant arts scene, and world-class marinas, Fort Lauderdale sees over 10 million visitors annually, contributing millions in tax revenue. Cruise tourism, particularly from Port Everglades, continues to play a major role in the city’s tourism economy. This impressive influx of visitors is matched by an uptick in luxury tourism, with high-end resorts and experiences catering to a growing affluent clientele.

The city’s strategic location along Florida’s east coast, with easy access to the Caribbean and Latin America, ensures that Fort Lauderdale remains a dominant player in Florida’s tourism economy. Whether it’s for beach vacations, boating, or vibrant cultural festivals, Fort Lauderdale is unmistakably one of Florida’s premier destinations.

St. Petersburg–Clearwater: Coastal Beauty and Outdoor Adventure

St. Petersburg and Clearwater, nestled along the Gulf Coast, are known for their pristine beaches, world-class museums, and thriving arts scene. Tourism in this region has seen remarkable growth, with over 14% year-over-year growth in airport passengers (flgov.com) in 2024. The city’s coastal allure, coupled with a laid-back vibe and plenty of outdoor activities, continues to make it a must-visit destination for domestic and international travelers.

For those who crave more than just beach time, St. Pete’s downtown offers an eclectic mix of dining, art galleries, and nightlife that draws in younger crowds looking for a different kind of Florida experience. Whether it’s beachfront resorts or a visit to the Dali Museum, St. Petersburg–Clearwater is making its mark on the tourism scene.

Jacksonville: A City of Urban Adventures and Outdoor Escapes

The city of Jacksonville, Florida’s largest city by landmass, offers a perfect balance of urban sophistication and outdoor adventure. Drawing in nearly 8 million visitors in 2024, Jacksonville is a top destination for visitors who want to enjoy the beach, cultural attractions, and outdoor pursuits, all in one location. Jacksonville boasts a thriving craft beer scene, excellent dining options, and an eclectic mix of museums. But its biggest draw? The St. Johns River, offering everything from kayaking to fishing and breathtaking riverfront views. Jacksonville’s combination of urban conveniences and natural wonders ensures that tourists of all kinds flock to its shores each year.

Panama City Beach: Rising Star on Florida’s Emerald Coast

Panama City Beach has seen a rapid increase in tourism, owing to its white sand beaches and stunning natural beauty. The city’s spring break festivities draw thousands of college students, while families make it a regular summer vacation spot. With over $2.6 billion in economic impact, this up-and-coming destination on the Emerald Coast is a hotbed for beachfront tourism, resorts, and family fun. Panama City’s newly developed waterfront areas, coupled with the emergence of eco-tourism and fishing tours, are ensuring that the city’s popularity grows year over year.

Pensacola: Historic Charm Meets Coastal Relaxation

Pensacola, steeped in history and natural beauty, continues to charm visitors year after year. With stunning Gulf Coast beaches and a rich colonial history, Pensacola offers an ideal escape for those looking to enjoy Florida’s natural wonders. Pensacola Beach, one of the best beaches in Florida, coupled with a historic downtown district, make it a unique destination. Visitors to Pensacola Naval Air Station can also see the world-famous Blue Angels practice, adding a dynamic element to the city’s tourism profile. Pensacola attracts over 4 million visitors annually, cementing its place as a top destination on Florida’s west coast.

The State of Florida: Leading Global Tourism

As Florida continues to break tourism records year after year, the state’s economy benefits tremendously from the $133.6 billion economic impact generated by tourism in 2024 (flgov.com). With over 143 million visitors making Florida their home away from home, it’s clear that this destination is set to remain at the pinnacle of the global tourism industry for years to come.