Oman Air’s Strategic Collaboration With Accelya To Set New Standards In Airline Retailing

Published on June 3, 2024

Oman Air teams with Accelya, enhancing distribution and loyalty systems with advanced CRM and NDC technology for improved retail strategy.

Oman Air has launched a major upgrade to its distribution capabilities, marking a significant shift towards greater ease and variety. In collaboration with Accelya, a top provider of software and technology solutions, the airline has implemented advanced features that allow its trade partners to efficiently handle their clients’ travel requirements. This initiative is a component of Oman Air’s comprehensive retail transformation program and utilizes the newest IATA New Distribution Capability (NDC) technology, significantly improving upon the older booking systems used by travel agents.

“NDC stands as a pivotal tool, empowering us with enhanced flexibility and control over our distribution channels. Oman Air’s NDC journey has yielded significant growth in recent years and our partnership with Accelya marks an important milestone in this journey,” commented Con Korfiatis, Chief Executive Officer of Oman Air. “Not only does the new upgrade support us to streamline our customer experience and enable us to scale up and provide more robust services, it also represents a significant reduction in our distribution costs, paving the way for more efficient operations and revenue diversification.” 

Sam Gilliland, Chief Executive Officer at Accelya, added “We are delighted that Oman Air has chosen Accelya to take control of their retailing future and help them on the journey to Offer & Order transformation. More and more airlines, covering a range of scale and operating models, are choosing Accelya’s FLX Platform due to our track record of delivering fast, impactful results. Our partnership with Oman Air is an example of how Accelya is leading the market in modern retail solutions and bringing the benefits of our technology to customers across the travel industry.”

Oman Air is also upgrading its loyalty program through a partnership with Accelya, introducing enhanced customer relationship management (CRM) features. These enhancements include sophisticated campaign management tools and a dedicated partner portal, which will enable the airline to develop coalition loyalty programs and generate new revenue opportunities through the sale of loyalty points.

As one of the initial adopters of NDC technology and a founding member of IATA’s Modern Airline Retailing Consortium, Oman Air remains at the forefront of pioneering retailing technology. This collaboration underscores the airline’s ongoing commitment to reinforcing its role as a leading, innovative carrier in distribution strategy. Moreover, it aims to bolster its digital capabilities to ensure a seamless, technology-driven interaction for both partners and customers.