Oman Introduces Mwasalat’s Exclusive Open-Top Bus Tour to Discover the Awe-Inspiring Beauty of Dhofar, Offering Unforgettable, Breathtaking Views This Mesmerizing Khareef Season

Published on August 23, 2025

Oman has officially launched Mwasalat’s spectacular open-top bus tour, offering an incredible way to explore the majestic natural wonders of Dhofar during the enchanting Khareef season. This thrilling new service promises to deliver breathtaking, panoramic views of the region’s stunning landscapes, giving visitors a unique and immersive experience in one of Oman’s most captivating destinations.

Muscat, Oman — Mwasalat, Oman’s leading public transport provider, has introduced a new open-top bus service designed to showcase the stunning landscapes of the Dhofar region. This initiative is part of the company’s #BreakTheBarrier campaign, launched during the popular Khareef season. Aimed at enhancing tourism experiences, the campaign is being executed in partnership with Omantel, adding a new dimension to the region’s travel offerings. The bus tour is set to provide both locals and international visitors a unique way to explore Dhofar, especially during the mesmerizing monsoon season.

A Scenic Journey Through Dhofar’s Natural Beauty

Dhofar is renowned for its breathtaking beauty, especially during the Khareef season when the region transforms into a lush paradise. Visitors flock to this part of Oman to experience the cool, refreshing weather and the verdant landscapes that are a rare sight in the Arabian Peninsula. The open-top bus tour offers a comfortable yet exhilarating way to take in the beauty of the region, allowing passengers to fully immerse themselves in the scenery.

The buses will take passengers on an exciting route through some of Dhofar’s most iconic sites, including the lush Wadi Darbat, the tranquil beaches of Salalah, and the towering mountains that offer panoramic views. The open-top design of the buses ensures that passengers can enjoy uninterrupted views, making the journey both scenic and comfortable. The service will also provide expert-guided tours, offering insights into the region’s natural and cultural heritage.

Omantel’s Role in Enhancing the Experience

The partnership between Mwasalat and Omantel is a key element in ensuring that the open-top bus tour delivers a seamless and modern experience. Omantel, known for its telecommunication innovations, has helped integrate digital technologies into the service. Tourists will benefit from free Wi-Fi on the buses, allowing them to stay connected, share their experiences on social media, and access real-time information during their journey.

Omantel’s support also enhances the tour experience by providing additional services such as digital guides, making it easier for visitors to navigate through the region’s attractions. The collaboration with Omantel ensures that the open-top bus tour is not only an immersive travel experience but also a modern, tech-driven service that meets the needs of today’s tourists.

Government Support for Tourism Development

The Governor of Dhofar recently visited the open-top bus to review the services being offered. During the visit, he was briefed on the details of the tour, and the potential impact on tourism in the region. The Governor expressed strong support for the initiative, recognizing its role in enhancing the local tourism sector and encouraging the use of modern transportation in the region.

He highlighted the importance of such initiatives in diversifying tourism offerings and enhancing Oman’s global appeal. By offering unique ways to explore Dhofar, the region is poised to attract a wider range of tourists, boosting local businesses and contributing to the overall growth of the economy. The Governor also emphasized that the open-top bus tour would play a significant role in expanding the region’s tourism season beyond the Khareef period.

The Governor’s endorsement underscores the government’s commitment to developing the tourism sector in Dhofar and Oman as a whole. This public-private partnership is an example of how collaboration between government bodies, private companies, and local stakeholders can drive sustainable tourism growth.

Positive Economic Impact for the Local Community

The introduction of the open-top bus tour is expected to bring considerable economic benefits to Dhofar. The tourism sector is a major driver of economic growth in the region, and the new service will contribute to increasing the number of visitors to the area. As tourists explore the region, they will also support local businesses, including hotels, restaurants, and shops, providing a boost to the local economy.

The open-top bus tour will also help promote Dhofar as a year-round destination, not just limited to the Khareef season. By offering a unique and accessible way to explore the region, the service has the potential to attract tourists at various times of the year, leading to sustained growth for the local tourism sector. Moreover, the integration of modern transportation options like this open-top bus could pave the way for further tourism developments in Oman.

A Vision for the Future of Dhofar’s Tourism

The open-top bus tour represents a forward-thinking approach to tourism in Dhofar, combining the region’s rich natural beauty with modern, sustainable transportation options. It highlights Oman’s commitment to diversifying its tourism offerings and creating a more inclusive, accessible travel experience for visitors. The integration of digital technology into the tour further enhances its appeal, offering convenience and connectivity for the modern traveler.

As tourism in Dhofar continues to grow, this initiative sets the stage for future developments in the region’s tourism infrastructure. The success of the open-top bus tour could inspire similar initiatives in other parts of Oman, helping to build a more robust and diverse tourism sector. By offering visitors an engaging, educational, and comfortable way to explore Dhofar, Mwasalat and Omantel are helping to shape the future of tourism in the region.

The open-top bus tour has the potential to become a staple experience for anyone visiting Dhofar, allowing tourists to fully appreciate the region’s natural wonders while enjoying a modern and sustainable mode of transportation. As the Khareef season unfolds, this initiative will undoubtedly enhance the tourism experience, making it a must-do activity for travelers to the region.