Oman Sees Surge in Winter Tourism with Increased Demand from GCC, Europe, and Key Markets Like Muscat, Dhofar, and Musandam – Here’s What You Need to Know

Published on March 1, 2026

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Oman is experiencing a remarkable surge in its winter tourism sector, with significant growth in visitor numbers, hotel occupancy, and revenue. The country’s tourism performance during the winter months—spanning from October to April—has been bolstered by a growing influx of travelers, particularly from Europe and the Gulf Cooperation Council (GCC) countries. The impact of this seasonal rise is evident, as hotel revenues surged by 22.2% in 2025, with four and five-star establishments seeing a substantial increase in bookings. With a rising demand for Omani hospitality, both from domestic visitors and international tourists, the future of winter tourism in the country appears brighter than ever. This positive trend highlights Oman’s appeal as an ideal winter getaway, thanks to its diverse offerings and expanding infrastructure.

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Surge in Hotel Occupancy and Revenue Across Oman

In 2025, the Sultanate of Oman experienced an impressive rise in its winter tourism numbers, as both domestic and international visitors flocked to the country for a winter escape. The winter season, from October to April, marked a period of peak demand, particularly from the GCC nations and key European markets such as Germany, France, and Italy. The total number of hotel guests reached a significant 4.6 million, reflecting a 4.6% increase from the previous year.

The hotel industry in Oman saw a notable jump in revenues, rising by 22.2%, amounting to approximately RO 297.3 million. This growth was not only driven by international visitors but also by a sharp rise in domestic tourism, which reached an all-time high of 14 million visits in 2025. Higher spending from domestic tourists and an expanding base of international visitors ensured that Oman’s tourism industry maintained its strong performance.

Expansion of Hotel Infrastructure Fuels Growth

As the demand for tourism services surged, Oman has responded with expanded hotel infrastructure to accommodate the growing number of visitors. The number of hotel establishments increased significantly in 2025, rising from 1,022 to 1,368. This growth reflects an ongoing investment in the tourism sector, with new projects and hotel rooms set to further boost capacity in the coming years.

The number of hotel rooms increased by 8.7% in 2025, bringing the total to 38,390 rooms. With a clear focus on future growth, 383 initial approvals for new hotel projects were issued, signaling optimism and continued investor interest. Notably, 114 new hotels are expected to open between 2026 and 2027, enhancing Oman’s position as a key tourism destination in the Gulf region.

Key Factors Contributing to Oman’s Tourism Boom

Several factors have contributed to Oman’s tourism boom in recent years. Air connectivity has expanded, with more direct flights from key source markets, making it easier for tourists to reach the Sultanate. Additionally, targeted promotional campaigns and the country’s participation in international exhibitions have helped raise its profile in global tourism markets, including in Europe, Russia, and China.

Another crucial element in the surge in winter tourism is the growing interest in Oman’s unique tourism offerings. The country’s diverse landscapes, which include stunning beaches, majestic mountains, and historic sites, offer something for every type of traveler. From cultural and adventure tourism to luxury beach resorts and wellness retreats, Oman caters to a wide range of interests, drawing tourists from across the globe.

Region-Specific Growth: Muscat, Dhofar, and Musandam

Several regions within Oman have seen notable growth in their winter tourism offerings. Muscat, the capital, remains a major hub, with luxury hotels like The Chedi Muscat reporting impressive occupancy rates exceeding 85% during the winter period. This increase was attributed to strong promotional campaigns and access to lucrative European markets, as well as additional air connectivity.

In Musandam, a popular destination for nature lovers and adventure enthusiasts, Atana Hotels recorded a 7% increase in occupancy from the previous year. Dhofar, known for its stunning landscapes and tranquil beaches, also saw stronger bookings, particularly from European and CIS markets, further boosted by direct charter flights to Salalah.

Expansion in Tourist Services: New Projects and Investments

Oman is also capitalizing on its tourism boom by increasing its investments in tourism infrastructure. Integrated tourism complexes, a key area of focus for the Omani government, saw investments exceed RO 11.5 billion in recent years. This investment not only supports the construction of new hotels but also contributes to the development of attractions and tourist facilities designed to enhance the overall visitor experience.

In line with this growth, several international hotel chains are expanding their presence in Oman, contributing to the rising number of hotel projects and accommodation options. These developments are vital to sustaining the country’s tourism growth and ensuring that it can accommodate an increasing number of visitors in the years to come.

Key Takeaways for Travelers

1. Explore Oman’s Natural Beauty: Oman’s varied landscapes offer a diverse range of experiences, from the pristine beaches of Muscat and Dhofar to the rugged mountains of Musandam.
2. Ideal for GCC Travelers: Oman remains a popular destination for GCC residents seeking a winter escape, with convenient flight options and attractive packages.
3. European and Global Visitors: With increasing air connectivity, tourists from Europe, Russia, and China can enjoy direct access to Oman’s attractions and luxurious hotels.
4. Longer Stays and Higher Spending: Increased demand is linked to higher guest spending, making it an excellent time for travelers to experience more luxurious offerings at great value.

Oman Positioned for Continued Growth

Oman’s tourism industry is poised to continue its upward trajectory, supported by strategic investments in infrastructure, expanded flight routes, and enhanced marketing campaigns targeting both regional and international tourists. With a diverse range of attractions and a reputation for luxury, Oman is becoming an increasingly attractive destination for tourists worldwide. For those seeking a winter getaway or a longer vacation in the Gulf, Oman offers a unique and unforgettable experience.