Oman Tourism Development Company Propels Oman to Global Sports Tourism Spotlight with SOCCA 2024 Sponsorship

Published on December 16, 2024

The Oman Tourism Development Company (OMRAN Group) has once again demonstrated its commitment to advancing sports tourism by becoming the strategic sponsor of the highly anticipated SOCCA 2024 Six-a-Side Football World Cup. Marking a historic moment for the region, this prestigious event took place in Muscat, Oman, from November 28 to December 8, 2024, making it the first time the Middle East hosted the tournament. Organized by Sports Makers, the event proved to be a massive success, blending competitive football with a celebration of Oman’s rich cultural diversity.

The grand finale saw Oman’s national team triumph, claiming the coveted championship title after a thrilling victory over Kazakhstan. The excitement of the tournament captivated more than 90,000 spectators, both local and international, who attended the 96 matches played by 40 teams from across the globe. The event drew significant attention worldwide, with over 50 media channels broadcasting live coverage, 300 journalists providing extensive reporting, and an astounding 300 million viewers tuning in to witness the action unfold, solidifying SOCCA 2024 as a truly global event.

Beyond the thrilling matches and exceptional performances, the SOCCA 2024 World Cup highlighted the powerful collaboration between OMRAN Group and Sports Makers. This partnership not only showcased Oman as a premier destination for sports tourism but also emphasized the country’s ability to host world-class international events. By blending state-of-the-art facilities with a deep-rooted appreciation for cultural diversity, Oman has reinforced its reputation as a forward-thinking nation that embraces both innovation and tradition.

OMRAN Group’s involvement in this landmark event underscores its ongoing efforts to elevate Oman’s standing as a global center for tourism and sporting excellence. As the country continues to invest in infrastructure, cultural programs, and sporting events, Oman is poised to become a key player in the world tourism and sports sectors, setting the stage for future international success.

The SOCCA 2024 World Cup has undoubtedly marked a significant milestone in Oman’s journey as a global hub for tourism and sports, with the OMRAN Group at the forefront of this transformative movement. With a strong foundation in place, Oman is set to continue growing as a key destination for both cultural and sporting exchange in the years to come.

Sultan bin Suleiman Al Khadhoori, Asset Manager at OMRAN Group, reflected on the tournament’s impact, saying: “We are delighted to have partnered with Sports Makers to bring this prestigious global event to Oman. This collaboration reflects our unwavering commitment to strengthening national efforts to enhance tourism in the Sultanate. Hosting SOCCA 2024 marks a pivotal milestone in our mission to enrich Oman’s tourism offerings and positions the country as a premier destination for international events. This tournament has been a unique platform to welcome visitors from around the globe, offering a seamless fusion of sport, culture, and Oman’s rich heritage.”